In December 2011, after one final meeting, myself as Executive Director at MVB Design and Michael Walton as Executive Creative Director sat with Jaco Serfontein Managing Director at NUTRITECH and decided we would dissolve MVB Design and join forces with NUTRITECH in the roles of Brand Director and Creative Director respectively.Together as three Directors we managed to grow the Brand from a small start up into an international multi-million Rand company, the second largest sports nutrition brand in Africa, with approximately 100 employees.As Brand Director, I am responsible for developing and steering Brand direction. Together with the Creative Director we lead and manage a creative department along with successfully managing, liaising and planning with production and sales teams the strategic go-to-market launches of various products and sub-brands of the mother Brand. Strategically guided the evolution of the Brand’s corporate identity and advertising campaigns in order to stay relevant in an industry constantly adapting and gaining mainstream acceptance. Lead and manage digital presences (social media and web) advertising budget. Conceptualised, built, equipped and manage a national Media Team responsible for content generation.Successfully negotiating, securing and managing key major event partnerships, athlete endorsements, digital media placements, social media footprint and experiential product sampling programs that align with the Brand’s strategy and direction.Directing product formulation and development based on athlete and consumer needs, researching and writing all label information within the constraints of the SA label legislation, and all brand published copy.Managed the setup and functioning of the National Sales Department with a National Sales Manager overseeing representatives in each province and an Internal Sales team. Work alongside the Sales Team to secure national and international purchasing and distribution agreements.

A start-up advertising and marketing firm established by myself as Executive Director and Michael Walton as Executive Creative Director. MVB Design quickly gained a number of clients, working within current brands' corporate identities to develop new and exciting campaigns, such as Nestle and Marina Salt, through to developing and establishing brand identities from conceptual to rollout, such as NUTRITECH and Jaguar Simola Hillclimb. The role of Executive Director consisted running the day-to-day business operations, cold-calling, seeking out new business, liaising with clients, establishing new and nurturing current relationships, strategic development, presentation and securing the sale of campaigns and designs to clients.

Based out of the Oakley Africa Head Office, while it was based in Port Elizabeth, I was responsible for a split of national key account stores with the Brand, dealing with coastal sales agents and general sales of the coastal regions of South Africa (namely Western Cape, Natal and Eastern Cape).