Using content to solve commercial objectives via content strategy, marketing and creation.I work with B2B businesses, brands and agencies to make valuable connections with customers via engaging, unique and relevant content.

Created one of Australia's first e-learning courses on content marketing and brand publishing.

I ran the content and design departments, as well as heading up a growing digital division. I was also responsible for the editorial and design elements of all pitches, establishing best practice and the Mahlab method of developing content and reader engagement.

LexisNexis Australia – May 2008 to September 2010Objectives: Help change organisation into a customer-centric, innovative, ‘online first’, agile environment. Responsible for flagship products that generate over $18m revenue a year, manage a department of 30 staff with satellite offices in Canberra and Melbourne, analyse online data to maximise reader satisfaction, improve UX, build and deliver business cases. Relaunch LexisNexis Media magazines including Lawyer’s Weekly and Risk. Drive traffic on lawyersweekly.com.au.Achievements:• Oversaw strategic direction and product development of flagship products to achieve 7.5% growth in 2008/09• Developed content strategy to be rolled out across multiple products and open legal content to general public to establish new revenue streams eg third party advertising• Relaunched online news and business offering including taking one product from a $200K loss to a $149K profit in just one year• Relaunched LexisNexis Media’s magazines Lawyer’s Weekly, Risk and HR Leader and changed production workflow to facilitate online integration and best practice resulting in annual savings of $224K• Increased lawyersweekly.com.au visitors, page views and unique visitors by 30% within a month from 78,000 page-views per month from 34,000 visits to 102,000 page-views from 45,000 visits. Within three months the site achieved 128,000 page-views a month from 56,000 visits

Objectives: To lead change management of editorial department in light of Haymarket Media taking over the existing company, develop products across consumer and B2B portfolio, launch new titles in print and online, help ensure commercial success of publications across all media by working closely with the sales director, establish new budgets and ensure they were met, help build external commercial relationships. Achievements:Halved editorial costs and doubled productivity within six monthsReorganised editorial department from print producers to 'content' producers with teams working across all mediumsAchieved the lowest cost per editorial page rates in Haymarket globally Streamlined the production system to ensure deadlines were metDeveloped and managed a team of 25 highly motivated editorial staff Broke down barriers to create cross-departmental team relationshipsProject managed development of six magazines and six websites including Limelight Magazine, PCAuthority.com.au, FourFourTwo.com, AtomicMPC and CRNPitched and project managed all Custom Media contracts for clients including lifestyle titles for Volkswagen, GNC Healthstores and Sunbeam

Objectives: Successfully run my own business, establish myself as nationally recognised writer, provide the best and most efficient service to clients.Achievements:Won weekly columns in the Sunday Telegraph's Sunday Magazine and the Australian Weekend MagazineEdited the Sunday Telegraph's Oscars supplementEstablished myself as one of Body and Soul's top health writers with regular cover storiesRelaunched Next Media's most successful title entertainment titleBeing asked to editorially consult for Haymarket Media

Objectives: To build an effective, productive and motivated editorial department entirely from scratch, formulate all editorial processes and practices, set editorial standards,launch new titles into a competitive market, work closely with sales and with clients to establish Derwent Howard in the industry. AchievementsFrom a standing start built a department of over 20 motivated staff Project managed the launch and development of over 22 titles Successfully helped to create Derwent Howard Custom MediaTrained all staff in new editorial processes and standardsRepresented editorial at external commercial meetings to establish relationshipsWorked with sales, production and circulation to meet targetsKept the editorial department either in or under budget at all times

Objectives: Plan and produce a daily online service that reflected the weekly magazine in style and standards.Achievements:Successfully project managed one of the earliest entertainment sites in AustraliaEstablished a style which is still the basis of today's Who Weekly online presenceBuilt a relationship with Time Inc US to access content on a daily basis

Objectives: To launch a magazine against a highly successful competitor which would have its own 'niche', achieve high circulation expectations, to understand different audiences, learn about publishing in all its aspects.Achievements: Created and launched Soap World magazine from a blank pageTook the circulation from zero to 65,000 Made the magazine into the biggest percentage growth publication three years running in ABC auditsGained a thorough understanding of circulation, sales and marketingSimultaneously edited Soap World and DVD Now magazinesTook DVD Now from bi-monthly to monthly and obtained its highest circulation

Objectives/Achievements: Wrote weekly film service that set a new standard for PA's features offering at a time when it was largely known only for news. Reviewed all theatrical movie releases, previewed TV movies, provided interviews with visiting stars and wrote general film features to provide a fully rounded movie service to over 150 newspapers.

Ran weekly entertainments supplement, was also TV critic, film critic and a general columnist with a weekly column.

Developed entertainments section, reviewed film and theatre, wrote investigative features