- Lead digital strategy for veteran-led humanitarian non-profit Team Rubicon, including planning and execution of all social media content, launch and ownership of newly designed website, and deployment of paid media across search and social platforms.- Consistently beat industry averages in content performance. During my tenure, social engagements increased by 133% and video views rose by 288%.- Maintained strong YOY growth of on-platform social revenue and donations through paid search. Digital revenue grew by 82% over 3+ year period.- Launched content campaigns with partners including Ford, Carhartt, Under Armour, Home Depot, Bungie, Farmers Insurance, Microsoft, T-Mobile, Wells Fargo, FedEx, Starbucks, Tampa Bay Rays, PXG and more.- Served as Digital expert for the organization, shaping strategy and approach for where and how Team Rubicon operated in the digital space, focusing on driving tangible impact.- Responsible for refining and maintaining Team Rubicon’s strong brand voice, fostering engagement, building community loyalty, and driving donor + volunteer growth through compelling storytelling and content strategy across all social platforms.- Lead team (two social media managers + contractors) responsible for day-to-day execution of all social media messaging, building content calendars, and overseeing community management. Worked alongside content team to conceptualize content and optimize assets for each social platform.- Utilize digital analytics to guide decisions and educate across the organization on strategy, including GA4, Sprout Social, AgoraPulse and on-platform social analytics.- Managed the organization's website redesign. Worked with organization leadership and external vendor to conceptualize, design, test, QA / QC and launch complete website redesign. Redesigned website reduced page load times, increased SEO visibility, and greatly streamlined user experience.

- Lead Team Rubicon social media team, strategically creating and executing content and building social audiences to advance the organizational goals of: 1) increasing donor base 2) growing volunteer participation 3) building general brand awareness and affinity- Plan, create and execute highly engaging, storytelling forward content to highlight the service of veteran-led volunteer base and give a voice to underserved populations that are beneficiaries of TR’s disaster response work.- Utilize analytics to optimize all content based on platform, intended audience and desired action from engaged users.- Work cross-departmentally as a social and digital media subject matter expert to ensure mission critical messaging is shared across social media in effective ways to maximize impact. - Rapidly respond to developing disasters and crises, building out content strategy, pushing key messages across channels and supporting fundraising and recruiting.- Lead fundraising efforts across all social platforms, strategically utilizing platform executions and tools based on situational needs and audiences.- Manage and lead relationship with media agency overseeing paid media, SEO, SEM and paid social execution.- Bring diversity, equity and inclusion consideration to all channels, making sure to portray TR accurately as an inclusive and welcoming organization.

Lead strategy and oversee creative development on all social and digital content published on The Dan Patrick Show and The Rich Eisen Show social accounts, with a total of 1 million+ followers.Over a three year period, increased total social engagements by 320%, total video views by 182% and total audience grew by 115%.Utilized data from ListenFirst and Google Analytics to produce weekly analytics reports and sentiment analysis to maintain optimized progress toward KPI goals.Conceptualize, produce and execute branded content campaigns with Mercedes Benz, Honda, Subway, Callaway Golf, Eddie Bauer, Golden Road Brewing and Traeger Grills that extend across television, radio, podcast and all social and digital platforms.Continually grew YOY social ROI through successful branded content campaigns.Distill social data in to actionable information that shows can use to inform booking of guests and prioritizing content.React in real time to breaking news made by our shows and optimize content for maximum reach across all key social platforms.Cover off-site events and create engaging social content at Super Bowl, Pebble Beach Pro-Am and NCAA Final Four.Provide content analysis, key data assessment and sentiment reports for Audience Network original shows: Mr. Mercedes, Condor and You Me Her.

Managed social profiles (Facebook, Twitter, Instagram, YouTube) for Ford Motor Company and Hyundai at experiential marketing agency. Responsible for developing all content, running day-to-day social operations, community management and paid social initiatives.Control social budget and allocate funds across multiple social channels to strategically enhance content reach and target new fans.Provide monthly analytics reports and implement strategy adjustments based on data. Present findings to client and maintain client - agency relationship.

Plan, coordinate and execute the social media strategy for the entire Long Beach State athletic department, covering 19 Division I teams. Work with marketing department, sports information department, as well as head coaches on developing both sport specific and general social media campaigns to increase brand awareness and brand identification with current and prospective fans of LBSU.Develop university specific ways to target, engage, and inform fans via social and use the reach of the LBSU social network to increase revenue and attendance across all sporting events.Analyze available data and adapt social media strategies to achieve maximum results.Film (DSLR, traditional video cameras, GoPro), edit (Final Cut Pro 7, Motion 4) and distribute all video efforts including promotional videos, intro videos, interviews, and features.

Both basic and advanced feature story writing. Reported on a variety of subjects. Aided editorial team in issue planning and content.

Oversaw editorial team in developing content of monthly magazine. Scheduled interviews for writers, copy edited and aided designer with design of magazine.Wrote cover stories and in-depth features.