Most recent achievement was that I developed the official AOneSchools (www.aoneschools.com) website that was launched on 1 August 2022. We use the website for B2B lead generation, capturing leads and converting learning centers to be our partners. I had to be able to juggle time in between working on paid ads campaign and SEO optimization during the website development process.Using the Elementor plugins for Wordpress, I was able to solely develop the website. All the design assets was done using Adobe Photoshop and Adobe Illustrator. Other than designing the UI/UX and Wordpress development, I was also responsible to finalize the copywriting according to the targeted keywords. As for the target keywords, I use www.ahrefs.com to analyze the relevant keywords that would generate medium to high search volumes.Before that, from July - December 2021, I acquired more than 450+ paid leads across SEA, with the Qualified Leads Rate at over 80% from the total leads acquired. Adding to that, I help improve the SEO for AOne Schools from minimum traffic to capturing over 150+ organic leads, with the Qualified Leads Rate at over 75% during that period.I run all traffic generating channels in order to acquire B2B and B2C users for all of AOne platforms, for markets around SEA such as Malaysia, Singapore, Hong Kong, Indonesia, Philippines and more.-AOne is a B2C marketplace & B2B school SAAS software for local classes in Southeast Asia, starting with Malaysia.We believe "Anyone can teach, everyone can learn", with the mission to connect anyone who likes to teach with anyone who likes to learn.

Drife is digital transformation consultant that focus on Digital Marketing, e-Commerce development and Robotic Process Automation. I am the Head of Digital Marketing, in which I report to the COO and CEO directly.My role is to lead the digital marketing team in order to satisfy our clients’ objective. The main concern that I had to my team was to be able to assist our clients to optimize their spending and achieve their goals with a good rate of ROIs.In order to do that is for us being able to run SEM/SMM and SEO campaigns effectively, and to present data driven insights and solutions for them in order to reach ours and their goals.

Sehati is a healthcare digital environment that empower midwives and women during pregnancies. The objective was to reduce the number of mortality rates and children stunting in Indonesia.I was very much moved and interested joined the Sehati team as the wife and I were on a pregnancy IVF program. It helped me drive myself to build a digital environment for Sehati to grow its products and user base. The products include Sehati Bidan, Sehati Ibu and Sehati TeleCTG, all integrat- ed into one digital ecosystem.I am honored to be able to work alongside the Indonesian government in order to build our products according to the healthcare program that were being developed for Indonesia during the time.

In late 2017, I moved on to PT. PhinCon, a tech consultant that sells CRM tools as well as digital marketing services. The reason was that in order for me to develop myself as a professional as I needed a new daily line of work as a business and marketing strategist.I needed the change in order to get a better understanding regarding the digital industry and its needs and development. Especially on the business side, a B2B company gives a different perspective for myself after all these years handling B2C projects

Joined full-time at Kurio during its MVP period working on its product design. Developing it with new UI/UX until it first launched. The design process include UX research. The team and I produced questionnaires, interviews with users and A/B Testings.When the product was ready, I was intrigued to do the marketing designs, as I am very much interested to learn to grow a startup by acquiring users through data driven designs. The channels that we used was Facebook Ads and creating blog contents from banner designs and producing video contents.Along the way, I have helped them acquire up to over 1.6 million users, and very much proud of it.

PT. Merah Cipta Media is a digital company under PT. Djarum which consists of startup companies. I learned so many things working here as I get to do multiple social media design and marketing strategy process for their startups which include Kurio, Kincir, DailySocial, Bolalob, InfoKost and Opini.Whenever I receive the project brief, before I do the design process, I always get clear explanation on the project regarding its audience, which products that they are reviewing, up until the business of each products in order to understand and create well targeted designs and marketing message.

My role as the Art Director at TalkMen was to make sure every creative materials to be inline with the branding as well as its audience. I had great experience here as there were not many content creators that targets the urban male audience back then.I had the pleasure in creating video contents with the owner of Deus ex Machina as well as well known musician Ello as a few of the highlights during my time there. I also conducted modeling photoshoots and its planning, and lead the creative process while creating new segments for the website