Daniel Paul Marquez Email & Phone Number

- Advanced the media planning, operational process and strategic input for Lazada – one of UM’s biggest accounts from 2020 up to present.- Incorporated category knowledge and real audience insights, as well as introduced Mediabrands’ specialist capabilities (programmatic, content) to major presentations and recommendations to Lazada clients, which led to.

Part of the business unit managing globally-aligned accounts, with a specific focus in handling Shell, Tokyo Tokyo and Royal Canin.- Identified media platforms and corresponding investment levels, as well as applicable test-and-learn initiatives based on client’s objective- Managed brand’s media budget (annual, monthly and per campaign budget)- Improved.

Continued to work under the Unilab account and accomplished the following:- Delivered strategic communications ideas and presentations as a response to briefs and business challenges, especially with the pivots brought about by COVID-19- Recommended media platforms and investment levels based on objective and strategic directions- Collaborated with.

Bonifacio Global City, Taguig

• Worked as a Communications Planner servicing the top local pharmaceutical company, United Laboratories, Inc. (Unilab).My role entailed overall stewardship for the brands I handle including:
• Development of media strategies and recommendations
• Understanding client business, industry issues and opportunities
• Budget management
• Client servicing

Bonifacio Global City, Taguig

Accounts Handled: KFC, Bayer, SM Supermalls, Lazada, Sony (Electronics), Appeton, Leslie's Corporation, Dell- Developed communications strategies and detailed media plans- Used planning/media/research tools to provide effective media recommendations & accurate competitive reports- Negotiated with media vendors on a per campaign basis- Client servicing and.

Bonifacio Global City, Taguig

• Entered the media industry through GroupM's 1st Media ManTra Graduate Program in 2015 -- a management training and media course for fresh grads with the objective to train and hone homegrown talents and future leaders.
• Went through a comprehensive media planning/buying course for TV, radio, print, OOH & digital
• Developed media plans/pitches and presentations for GroupM executives and agency directors
• Completed the training and finished as one of the Most Outstanding Trainees in the batch

University Of Santo Tomas

The premier online student publication and digital media organization of the University of Santo Tomas

Bonifacio Global City, Taguig

• Gathered insights and interviewed people from different lifestyles for deeper consumer understanding
• Produced two documentaries with MWG's Rural Intelligence team that were used for a major pitch and further strategic purposes
• Participated in various seminars about the different disciplines in MWG

Bachelor Of Arts, Communication Arts, 1.68

Activities and Societies: TomasinoWeb, AIESEC - UST, Communication Arts Students AssociationGraduated Cum Laude with the degree Bachelor.

Secondary Education

Activities and Societies: High School Board of Students (HSBS), The Paulinian Prism, Science Club, Glee Club, Mass Media Society