Daniel Paul Marquez Email & Phone Number

- Advanced the media planning, operational process and strategic input for Lazada – one of UM’s biggest accounts from 2020 up to present.- Incorporated category knowledge and real audience insights, as well as introduced Mediabrands’ specialist capabilities (programmatic, content) to major presentations and recommendations to Lazada clients, which led to driving business growth for the agency.- Designed an upgraded touchpoint strategy for Lazada campaigns that ensured sufficiency on baseline platforms, resulting to salient MMR, addressing client’s media objectives.- Pioneered and strongly recommended media opportunities and test-and-learns that were either new or relevant for the brand, yielding positive outcomes and audience reception for Lazada.- Guided the overall servicing team (Planning and Buying teams) of our business unit in POV creation, presentation skills and in task prioritization.- Evaluated and reviewed the Lazada x UAAP media partnership, which resulted in increased brand affinity for Lazada and enabled successful O2O conversions (app visits, voucher redemptions, purchases) among younger audiences via chosen engagement activations.- Identified and recommended projects, pop culture trends, media properties and events that Lazada could latch on to win within Gen Z and Beauty & Fashion enthusiasts.

Part of the business unit managing globally-aligned accounts, with a specific focus in handling Shell, Tokyo Tokyo and Royal Canin.- Identified media platforms and corresponding investment levels, as well as applicable test-and-learn initiatives based on client’s objective- Managed brand’s media budget (annual, monthly and per campaign budget)- Improved agency performance score and drove 70% higher PH client satisfaction rating within three months of handling Shell account.- Introduced internal process and strategic initiatives for the business unit that added more value to the Comms Planning team and helped boost overall team morale.- Mentored junior team members to help develop and improve their strategic thinking skills and operational discipline

Continued to work under the Unilab account and accomplished the following:- Delivered strategic communications ideas and presentations as a response to briefs and business challenges, especially with the pivots brought about by COVID-19- Recommended media platforms and investment levels based on objective and strategic directions- Collaborated with Mediacom’s internal units and external partners to ensure smooth and holistic delivery of brand requirements- Supported various product launches and impacted business performance and growth of ULCH NPDs and Regional brands via consumer insights & media analysis and facilitation of campaign implementations.- Initiated test-and-learns using relevant media opportunities for brands I handled, allowing access to new learnings and best practices then applied to other brands in the account.

Bonifacio Global City, Taguig

Worked as a Communications Planner servicing the top local pharmaceutical company, United Laboratories, Inc. (Unilab).My role entailed overall stewardship for the brands I handle including:• Development of media strategies and recommendations• Understanding client business, industry issues and opportunities• Budget management • Client servicing

Bonifacio Global City, Taguig

Accounts Handled: KFC, Bayer, SM Supermalls, Lazada, Sony (Electronics), Appeton, Leslie's Corporation, Dell- Developed communications strategies and detailed media plans- Used planning/media/research tools to provide effective media recommendations & accurate competitive reports- Negotiated with media vendors on a per campaign basis- Client servicing and daily media end-to-end operations

Bonifacio Global City, Taguig

Entered the media industry through GroupM's 1st Media ManTra Graduate Program in 2015 -- a management training and media course for fresh grads with the objective to train and hone homegrown talents and future leaders within the GroupM network in the Philippines.• Went through a comprehensive media planning/buying course for TV, radio, print, OOH & digital • Developed media plans/pitches and presentations for GroupM executives and agency directors• Completed the training and finished as one of the Most Outstanding Trainees in the batch

University Of Santo Tomas

The premier online student publication and digital media organization of the University of Santo Tomas

Bonifacio Global City, Taguig

• Gathered insights and interviewed people from different lifestyles for deeper consumer understanding• Produced two documentaries with MWG's Rural Intelligence team that were used for a major pitch and further strategic purposes• Participated in various seminars about the different disciplines in MWG

Bachelor Of Arts, Communication Arts, 1.68

Activities and Societies: TomasinoWeb, AIESEC - UST, Communication Arts Students AssociationGraduated Cum Laude with the degree Bachelor.

Secondary Education

Activities and Societies: High School Board of Students (HSBS), The Paulinian Prism, Science Club, Glee Club, Mass Media Society