👤 Dave Goff Email & Phone Number

Santa Cruz, Ca, Us

Wordpress customization, installation and implementation - I install, design and maintain Wordpress websites. I also provide hosting for those that need it.

Scott'S Valley, Ca

• Website: troubleshoot existing issues with web copy, program descriptions, faculty bios, and blog posts.• Specialized Landing Pages: Build custom landing pages for 1440 programs and other pages as needed.• Hubspot: Customize and build weekly e-blasts and digital newsletters.• Tracking: Create vanity and UTM urls and monitor advertising and promotional campaigns.• Event Pages: Manage event landing pages and reporting for ticket sales sites, such as Eventbrite.• Liaison: Work with third-party website management company in ongoing builds and template development.• Google Analytics: Provide data as needed for marketing team reporting.• Communication: Develop internal templates for marketing team and other departments as needed.

San Francisco, Ca

• Support: Coordinate memberships for subscription-based web tool for internal audit and risk management professionals.• Hubspot: Create marketing automation and emails relevant to support.• Blog: Create content to highlight and promote KnowledgeLeader products and services.• Teamwork: Facilitate meetings with technical and content development teams.• Coaching: Guide team to create a friendly, human-oriented, support environment.• Processes: Standardize templates that can be used as a basis for customer care, then encourage personalized responses for every instance.• Transaction Management: Teamup with Billing, Accounts Receivable, Accounts Payable and Engineers to improve transaction flow process.• SalesForce: Update client records and pull data for marketing projects and campaigns.

Denver, Co

• Initiated relationships with retailers and distributors.• Designed database and website for management of digital distribution and royalty disbursement; moderated user-submitted content on website.• Managed all aspects of set-up of digital music for distribution.• Interfaced with musicians/record labels, and vendors to acquire content and services.• Verified and edited product materials for graphics, biographical text & copyright compliance.

San Francisco Bay Area

• Processes: Create templates and knowledge base materials for the customer support team for email, social media and message boards.• Support: Resolve email support tickets, improving response time by as much as 80%.• Moderation: Audit website user content and social media to ensure compliance with corporate standards and practices.• Technical Issues: Interface between customers and engineers to research and resolve technical issues quickly and efficiently.• Humanizing: Reduced confrontational interactions by revising content with a customer-friendly voice.• Payments and Transactions: Manage payment disputes; created time-saving case management procedures.• Zendesk: Researched vendor and created content for conversion to and optimization of Zendesk for customer ticket management.

Boulder, Co

• Hiring: Assist in hiring and training of a successful 7-person customer service and sales team.• SEO: Increase Google PageRank on company blog from 2 to 4.• Blog: Administrator and contributor, emphasis on SEO compliance; wrote 2 of the 3 most-read articles.• Processes: Write training documents and standard operating procedures from scratch.• Transactions: Managed credits, refunds and return merchandise authorizations (RMAs).• Payment Systems: Manage Authorize.net and other vendors to resolve chargebacks and fraud claims.• Compliance: Create adverse event reports and document compliance with National Animal Supplement Council (NASC).

Denver, Co

• Developed and implemented website strategies and content• Communications liaison between the IT department, company staff and customers• Worked with development team to improve product offerings and service• Supported the Touchstand kiosk products and Sonicwall networking systems • In-house desktop-support to nearly 50 people• Researched new products, channel partners and marketing opportunities• Converted raw data to Filemaker Pro database for marketing analysis

Denver, Co

• Supervised a team of 4-5 professionals and 2-5 interns to promote clients’ materials to press, radio and retail contacts• Devised profitable new service offerings, including Internet promotions• Managed multiple concurrent deadline-oriented marketing campaigns and maintained client communication• Created promotional materials (retail one-sheets, press releases, flyers, posters, etc.)• Designed, scripted and maintained company Filemaker databases• Supervised email marketing campaigns using Constant Contact services • Developed and implemented website and content strategies

Ba, Sociology, Research Emphasis

Diploma