David Adeyemi Email & Phone Number

United Kingdom

Coventry, England, United Kingdom

• Leading digital transformation initiatives using leveraged cultural trends, data and insights to develop innovative technologies for emerging talent growth in Africa and the rest of the world.

Nigeria

SecretSwapp Technologies Marketing R&D

United Kingdom

Scientific Research & Development: New Categories

West & Central Africa

Responsible for the development and delivery of critical research projects, consumer centric, actionable and forward-looking end market insights and diagnostics to;1. Feed global strategy deep dives,2. Drive business growth & sustainability across West and Central Africa.Recognition(s):1. WCA Warrior Recognition Award: Aug 2022Awarder: New Categories.Awarded for pursuing excellence and delivering 70/70 in productivity by developing creative collaterals for a critical New Categories workstream and saving the team a production bill of over £20k. The output delivered 'On Time in Full' and with great quality.2. WCA Warrior Recognition Award: Aug 2022Awarder: Brands (Aspirational Premium).Awarded for pursuing excellence and engagement (winning organizations) by developing a multifaceted digital gamification solution that helped drive a successful internal campaign for a cross market product launch which became the most engaged campaign on BAT Digital Platforms.3. WCA CDP Hackathon Winner: Oct 2022Awarder: Digital Business Solutions.A team of 4 awarded for developing an automated, seamless, and interactive offboarding solution with a secured and closed user interactive social platform for ex-employees.

Lagos, Nigeria

Trade Role: Territory Manager, Festac.Cross Functional Stints & Experience: Brands, Products, Strategy - Planning & Insights.Key Insight:Driving trade marketing and distribution strategy in Festac Territory while ensuring the effective utilization of field force resources.Results:• Delivered product sales accounting for +9% growth (vs previous period) in the overall territorial brand portfolio.• Delivered product sales resulting to a +47% GDB growth (Apr’21 to Jun ’21) vs Same Period Previous Year (SPPY).• Achieved a 99% Premium Products Portfolio Contribution (Apr’21 to Jun ’21) which accounts for a +3% growth increase vs (SPPY).Projects Launched:1. Pilferage Tracker:A real time digital solution that helps to effectively track, trace and report product pilferage incidences infield.• Reduces paper usage by 90%.• Reduces average reporting time from 20min to < 3 minutes.

Lagos, Nigeria

Key Insight:Creating regional strategies for the development and launch of Next Generation Products and New Categories in West and Central Africa.• Pioneering the launch of modern orals in Nigeria.• Pioneering the launch of affordable vaping solutions in Nigeria.

Lagos, Nigeria

Key Achievement: Bronze Medal Award - Defeating over 200 countries to emerge Global 1st Runner Up at the Battle of Minds Contest.• Battle of Minds 2019 Global 4 Winner.• Supported in shaping and landing New Product Offerings for BAT Nigeria.• Provided key insight and feedback to the New Categories Team and Brand Agency on Activation, Key Visuals and Launch plans.• Developed, launch assets – Internal Communications Strategy, F1 Fantasy League, 121 Brand Ambassador Profile, Retail Solutions and Engagement Guidelines.• Pioneered the VELO F1 Fantasy League Gamification Strategy.

Boston, United States

Co-designed and co-led “RIVET”; the world's first and largest consumer-powered investment platform for youth-led social change.RIVET leverages the immense buying-power of young people and their allies to channel resources directly into the hands of young social innovators.Consumers buy what they love from our partnered brands, and a portion of their purchase going to fund youth-led activism.

Kerala, India

- Executing strategic marketing ideas and campaigns for an adventure game called ‘Darkarta'Achievement:1. “Classic Hit” & “Rank 1” game in both PC & MAC markets.

Abuja, Nigeria

Implemented, evaluated and managed donor-funded intervention programmes, including rudiments of international development across SDG, IT, Research and Data Science focused Brands.

Lagos, Nigeria

Ecogenic Solutions is a social enterprise that converts food wastes into cost effective, eco-friendly and 100% safe cleaning solutions.

Oyo State, Nigeria

Aswan Governorate, Egypt

Doctor Of Business Administration, Innovation & Strategic Development

Masters, Sustainable Product Design

Master Of Business Administration - Mba, Marketing

Disruptive Strategy

Change Management, Change Management

Bachelor Of Science, Microbiology, General

Activities and Societies: ENACTUS - Product Project Manager