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I am a creative, innovative, and results-driven professional with over five years of experience in driving innovation, brand strategy, and product development across diverse industries, including consumer goods, media, and entertainment. Passionate about fostering inclusive company cultures, I excel in leading cross-functional teams to deliver impactful solutions that align with organizational values and exceed market expectations.In my role as Head of Innovation – Brand & Strategy at 69 Entertainment Ltd, I spearheaded the development and launch of a digital content distribution platform, boosting user engagement by 25% within its first quarter. I also initiated the Afroaudacity community event, fostering brand awareness and engaging over 300 participants annually. My tenure at British American Tobacco further solidified my expertise in product development, where I pioneered consumer-centric sustainable solutions and led projects that delivered measurable business growth, such as a 3% market share increase in a competitive territory.Key Highlights:● Proven track record in designing and launching disruptive product offerings that drive userengagement and revenue growth.● Strategic leadership in aligning innovation initiatives with business objectives, achievingmeasurable impact.● Expertise in project management, leveraging Agile and Lean methodologies to ensure timelyand efficient execution.● Strong interpersonal skills that foster collaboration, motivate teams, and inspire a culture ofcreativity and continuous improvement.Beyond professional achievements, I am passionate about mentoring emerging talents and promoting knowledge-sharing within teams. My leadership philosophy centers around transparency, inclusivity, and driving excellence through collaboration.Let’s Connect:I am always open to connecting with like-minded professionals and exploring opportunities to drive innovation, foster creativity, and shape impactful strategies. Whether you’re looking to collaborate, share ideas, or discuss future opportunities, feel free to reach out !
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Product Developer - ThpBatUnited Kingdom -
Head Of Innovation69Entertainmentbrand Ltd Nov 2024 - PresentCoventry, England, United Kingdom• Leading digital transformation initiatives using leveraged cultural trends, data and insights to develop innovative technologies for emerging talent growth in Africa and the rest of the world. -
Brand, Innovation & Strategy LeadUserspace Technologies May 2024 - PresentNigeriaSecretSwapp Technologies Marketing R&D -
Product Developer - ThpBat Nov 2022 - PresentUnited KingdomScientific Research & Development: New Categories -
Research & Insights ExecutiveBat Jun 2022 - Nov 2022West & Central AfricaResponsible for the development and delivery of critical research projects, consumer centric, actionable and forward-looking end market insights and diagnostics to;1. Feed global strategy deep dives,2. Drive business growth & sustainability across West and Central Africa.Recognition(s):1. WCA Warrior Recognition Award: Aug 2022Awarder: New Categories.Awarded for pursuing excellence and delivering 70/70 in productivity by developing creative collaterals for a critical New Categories workstream and saving the team a production bill of over £20k. The output delivered 'On Time in Full' and with great quality.2. WCA Warrior Recognition Award: Aug 2022Awarder: Brands (Aspirational Premium).Awarded for pursuing excellence and engagement (winning organizations) by developing a multifaceted digital gamification solution that helped drive a successful internal campaign for a cross market product launch which became the most engaged campaign on BAT Digital Platforms.3. WCA CDP Hackathon Winner: Oct 2022Awarder: Digital Business Solutions.A team of 4 awarded for developing an automated, seamless, and interactive offboarding solution with a secured and closed user interactive social platform for ex-employees. -
Global Graduate - MarketingBat Apr 2021 - Jun 2022Lagos, NigeriaTrade Role: Territory Manager, Festac.Cross Functional Stints & Experience: Brands, Products, Strategy - Planning & Insights.Key Insight:Driving trade marketing and distribution strategy in Festac Territory while ensuring the effective utilization of field force resources.Results:• Delivered product sales accounting for +9% growth (vs previous period) in the overall territorial brand portfolio.• Delivered product sales resulting to a +47% GDB growth (Apr’21 to Jun ’21) vs Same Period Previous Year (SPPY).• Achieved a 99% Premium Products Portfolio Contribution (Apr’21 to Jun ’21) which accounts for a +3% growth increase vs (SPPY).Projects Launched:1. Pilferage Tracker:A real time digital solution that helps to effectively track, trace and report product pilferage incidences infield.• Reduces paper usage by 90%.• Reduces average reporting time from 20min to < 3 minutes. -
Brand Support - New Categories & Next Generation ProductsBat Aug 2020 - Apr 2021Lagos, NigeriaKey Insight:Creating regional strategies for the development and launch of Next Generation Products and New Categories in West and Central Africa.• Pioneering the launch of modern orals in Nigeria.• Pioneering the launch of affordable vaping solutions in Nigeria. -
Global Internship - New Categories & Next Generation ProductsBat Feb 2020 - Aug 2020Lagos, NigeriaKey Achievement: Bronze Medal Award - Defeating over 200 countries to emerge Global 1st Runner Up at the Battle of Minds Contest.• Battle of Minds 2019 Global 4 Winner.• Supported in shaping and landing New Product Offerings for BAT Nigeria.• Provided key insight and feedback to the New Categories Team and Brand Agency on Activation, Key Visuals and Launch plans.• Developed, launch assets – Internal Communications Strategy, F1 Fantasy League, 121 Brand Ambassador Profile, Retail Solutions and Engagement Guidelines.• Pioneered the VELO F1 Fantasy League Gamification Strategy. -
Brand & Product DeveloperRivet May 2021 - Jan 2022Boston, United StatesCo-designed and co-led “RIVET”; the world's first and largest consumer-powered investment platform for youth-led social change.RIVET leverages the immense buying-power of young people and their allies to channel resources directly into the hands of young social innovators.Consumers buy what they love from our partnered brands, and a portion of their purchase going to fund youth-led activism. -
Brands, Marketing & Sales EngineerTuttifrutti Interactive Mar 2021 - May 2021Kerala, India- Executing strategic marketing ideas and campaigns for an adventure game called ‘Darkarta'Achievement:1. “Classic Hit” & “Rank 1” game in both PC & MAC markets. -
International Research And Development InternDataville Research Llc Nov 2019 - Feb 2020Abuja, NigeriaImplemented, evaluated and managed donor-funded intervention programmes, including rudiments of international development across SDG, IT, Research and Data Science focused Brands. -
Product, Research & Innovation LeadEcogenic Solutions Jun 2018 - Dec 2019Lagos, NigeriaEcogenic Solutions is a social enterprise that converts food wastes into cost effective, eco-friendly and 100% safe cleaning solutions.
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Assistant RegistrarAtiba University Oct 2018 - Oct 2019Oyo State, Nigeria -
International DelegateWorld Youth Forum Mar 2019 - Aug 2019Aswan Governorate, Egypt
David Adeyemi Skills
David Adeyemi Education Details
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Innovation & Strategic Development -
Sustainable Product Design -
Marketing -
Disruptive Strategy -
Change Management -
Microbiology, General
Frequently Asked Questions about David Adeyemi
What company does David Adeyemi work for?
David Adeyemi works for Bat
What is David Adeyemi's role at the current company?
David Adeyemi's current role is Product Developer - THP.
What is David Adeyemi's email address?
David Adeyemi's email address is to****@****ail.com
What is David Adeyemi's direct phone number?
David Adeyemi's direct phone number is +23480227*****
What schools did David Adeyemi attend?
David Adeyemi attended Golden Gate University, Tech Universidad Tecnológica, Lead City University, Harvard Business School Online, International Business Management Institute (Ibmi), Ajayi Crowther University.
What are some of David Adeyemi's interests?
David Adeyemi has interest in Cooking, Public Speaking, Debating, Competitions, New Technologies, Science Fairs, Innovating, Swimming, Researching.
What skills is David Adeyemi known for?
David Adeyemi has skills like Innovator, Research, 2d Art, Life Sciences, Creative Writing, Public Speaking, Character Actor, Debate, Cooking, Leadership, Project Manager, Science.
Who are David Adeyemi's colleagues?
David Adeyemi's colleagues are Alexander Blackburn, Isabella Mcdougall, Roman Glowacki, Afif Sulton Wijaya, Saufi Ahmad, Julia Fuchs, Saddam Hossain.
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