David Lovell

David Lovell Email and Phone Number

Asset Management | Marketing* All opinions are my own @ Swan Global Investments
David Lovell's Location
Durango, Colorado, United States, United States
David Lovell's Contact Details

David Lovell personal email

n/a
About David Lovell

Strategic-thinking marketing executive with uniquely diversified digital demand generation and business development expertise.Innovative and highly skilled in planning and implementing multi-channel strategies to identify and engage new audiences and customer relationships with rich, crisp digital experiences to drive growth. Savvy change agent with both client-side and agency experience, combining a unique balance of business and technical acumen to quickly overcome complex challenges with executable plans that drive business results. Experienced business innovator proficient at forging strategic business partner relationships, well-regarded for leading cross-functional teams to achieve maximum performance, to achieve timeline and business goals.Specialties: Digital Marketing, SEO, Marketing Project Management and Business DevelopmentExpertise in multi-channel, demand generation (B2C and B2B) strategies across critical disciplines with specific expertise working in finanical services and asset management.Areas of Expertise:Digital Marketing Strategy / ImplementationMulti-Channel Marketing / Cross-Device TargetingSearch Engine Optimization (SEO) / Marketing (SEM) Media Buying – Online and Offline Social Media Marketing / ManagementWebsite Analytics – Google, OmnitureSegmentation / Personalization / RetargetingLanding Page / Conversion OptimizationSales Forecasting and Profitability AnalysisCross-Functional Team Leadership

David Lovell's Current Company Details
Swan Global Investments

Swan Global Investments

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Asset Management | Marketing* All opinions are my own
David Lovell Work Experience Details
  • Swan Global Investments
    Managing Director - Head Of Marketing
    Swan Global Investments Dec 2018 - Present
    Durango, Colorado, Us
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  • Swan Global Investments
    Director Of Marketing
    Swan Global Investments May 2015 - Dec 2018
    Durango, Colorado, Us
    Role at Swan Global Investments: Direct all branding, marketing and engagement initiatives across Swan's websites, content, communications, events, and media.About Swan Global Investments: Swan Global Investments is an asset management firm that designed and manages the Defined Risk Strategy (DRS), with over $4.76 billion in assets under management (as of June 30, 2018). Launched in 1997, the Defined Risk Strategy is a distinct and proven goals-based, multi-asset investment approach that as produced consistent long-term returns by seeking preservation of irreplaceable capital.Since 1997, Swan Global Investments has pioneered the use of options to define and mitigate market risk, thereby redefining the risk/return profile of long-term equity investing.Define Risk. Improve Outcomes. That's Investing Redefined™.We offer the Defined Risk Strategy across a wide range of investment structures, asset classes, and risk tolerance levels.Offerings include, Mutual Funds, Separately Managed Accounts, custom portfolio overlays, a Retirement Plan/ Collective Investment Trust (CIT) offering, a hedge fund (LP structure) for qualified investors, and an outsource investment management (OCIO) platform. Swan’s expanding portfolio of investment offerings is managed out of Durango, CO with affiliated offices in Tampa and Puerto Rico. www.swanglobalinvestments.comwww.swandefinedriskfunds.com
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  • Forbes Communications Council
    Member
    Forbes Communications Council Jun 2018 - Present
    Boston, Ma, Us
    Passionate about connecting people and ideas through stories and the power of brand identity, and eager to connect with other innovators and thought leaders.
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  • University Of South Florida
    Advisory Board Member At Usf Muma School Of Business
    University Of South Florida Feb 2017 - Mar 2021
    Tampa, Florida, Us
    Board Member focussed on USF MUMA School of Business Digital Marketing Certificate Programs.https://www.digitalmarketingatusf.com/david-lovell.html
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  • Rank4Results
    Principal
    Rank4Results Feb 2012 - May 2015
    Results Matter. Rankings Matter.We deliver both.Rank4Results is a digital marketing consultancy, specializing in helping small business drive big results. Drive execution of comprehensive plans for MultiChannel Strategy & Execution, SEO - Search Engine Marketing, Paid Search, Digital Branding Strategy, Conversion Optimization and Social Media Marketing. Provide customized resources and direction from strategy development through to tactical execution of multi-channel, integrated campaigns to drive best-in-class digital experiences and achieve business objectives. * Innovative and Forward-Looking Strategies* Scalable Solutions across Digital Landscape* Remote and On-Site serviceLeverage proven methodologies across critical disciplines: - Media Buying & Planning - Paid Search - SEO - Mobile Marketing - Social Media Marketing - Segmentation & Personalization - UX/UI - Web Analytics & Conversion Optimization
  • U.S. News University Connection, Llc
    Director Of Digital Business Development
    U.S. News University Connection, Llc Apr 2014 - Mar 2015
    U.S. News University Connection (USNUC) services over 300 leading universities with advertising across U.S. News & World Report digital assets, and targeted student acquisition campaigns.Key Responsibilities – 2 Areas: Digital Marketing Division and Business DevelopmentDigital Marketing * Lead the strategy and manage execution of scalable digital initiatives across all channels: including SEM, affiliate management, social, email, mobile, and video.Achievements:• Directly managed reorganization of USNUC paid search channel, launch of new tactics and landing page strategies:- Google AdWords Restructure – grew lead volume 120%, CVR by 2.68 points, QS 15%- Bing Ads Restructure – grew lead volume 180%, CVR by 3 points, QS 21%- Google & Bing Bid Optimization – via account restructuring, overlaying audiences and retargeting, reduced CPC by 13%• Developed company’s first Display ad and Retargeting plan - Leveraged GA platform, combined 1st party and 3rd party data, applied full attribution model (cross-device, cross-channel, offline), launched Feb 2015.• Improved affiliate lead quality by over 30% through the implementation of 3rd party scoring and verification and directly overseeing affiliate management.Business Development* Establish new strategic relationships across verticals to drive revenue and brand opportunities.* Create and implement new, and optimize existing B2B demand generation strategies (ExactTarget/SalesForce Marketing Cloud and in-house marketing automation systems)* Developed LinkedIn protocols for B2B content marketing, brand promotion and thought leadership.* Promote services through conventions, trade shows, public relations, etc. and provide strategic and tactical feedback and information on market and creative trends.Achievements:• 35% YOY increase in revenue from strategic partnerships• Led integration of 3 new major partnerships across different verticals
  • Elephant Group
    Digital Marketing Director
    Elephant Group Mar 2013 - Apr 2014
    Fort Lauderdale, Fl, Us
    Elephant Group is a recognized sales partner for national brands and home service providers of satellite, digital cable, voice and high-speed Internet, insurance, home security, moving services, and more, generating over 15M inbound calls/ 2.2M new customers annually.Hired by and reported directly to CEO. Developed and deployed a comprehensive digital marketing strategy for top brands, while optimizing online buy-flows to drive off-line conversion. Managed Brands as Publisher: ATT, Comcast, Verizon, Clear, GE and ADTKey Responsibilities: Strategic Planning, Digital Marketing Division Staffing and P&L, Vendor Management, Quarterly Reporting to BoardExecutive Strategic Planning• Work closely with executive team and stakeholders to define multi-channel marketing objectives for over 20 partner branded web properties attracting more than 1.2 million combined monthly visits;• Devised strategies, goals and KPI’s for established business objectives, reported regularly to stakeholders• Management responsibilities for multiple groups under EG marketing division (35 reports, 5 direct).SEO Process & Conversion Optimization• Established SEO division for Elephant Group, defined best practices, complete with research, content planning and optimization, site optimization and reporting processes;• Developed ideas and implementation plan for wesite optimization based on leveraging customer and non-sale visitor data to form visitor/customer profile segmentation, incorporated 1st party and partner shared data to inform personalized pathways and landing pages, as well as decisions on future campaigns. • Drove 50% conversion improvement for telecom provider (Verizon – buyverizon.com), 20% and 29% improvements in conversion for cable and satellite providers respectively by leading multi-team, cross-division landing page optimization, • Monitored and deployed A/B and MVT testing;
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  • Karma Snack - Miami Web Marketing Company
    Managing Director
    Karma Snack - Miami Web Marketing Company Nov 2011 - Mar 2013
    Miami Beach, Fl, Us
    Karma Snack, an Internet Marketing agency, offers a complete range of services and integrates the best of both online and off-line marketing practices. Innovative metrics tracking, Results optimization, and breadth of technical expertise. Key Responsibilities at Karma Snack: • Manage Operations of Departments (5 direct reports/team leads, 21 total staff, and multiple 3rd party vendors) and across SEM groups (SEO, Local, PPC, Media Buying), Lead Strategic Planning for Client Campaigns, Manage Company Finances; P&L, Staffing and Vendors.I mplemented AGILE development methodology to shorten production and results schedules.• B2B Marketing: Grew client base by 27% in Q1 of 2013 by managing company resources and developed multi-channel B2B marketing initiatives (SEO, content marketing, email, social media) to build Karma Snack brand awareness and drive sales.• Client-Facing: Lead strategic development and execution of multi-channel campaigns for major accounts, from concept to launch, to drive quality website engagement and conversion;Service major clients such as Carnival Cruise Lines, American Airlines, Nebraska Furniture Mart, and local firms like The Collection, SmartSpace, Original Impressions, Dayton Medical and more.Karma Snack Achievements:* Managed SEM projects for combined $18M/annum in media spend* Achieved 67,000+ First Page Rankings on Google for clients while stewarding those campaigns* Voted as #1 Miami SEO company by TOPSEOs.com during my tenure* Streamlined campaign management processes improve client retention by 45% YOY (from about 65% to 94% retention)
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  • Dl Mortgage & Financial, Inc.
    Owner, Principal Broker
    Dl Mortgage & Financial, Inc. Mar 2010 - Apr 2012
    Founded and Managed Residential & Commercial Mortgage Brokerage company- Local Miami Area expertise with ability to lend across the nation.,- Grew client base through specialty lending, foreign national and other non-warrantable mortgages,- Managed all marketing and multi-channel lead generation initiatives, - Full P&L, Compliance, Loan Origination Process, Licensing and Staffing responsibilities for boutique brokerage: 7 direct reports.Lead Generation – Tough Market Conditions• Few can say they developed a successful lead generation website in the ultra-competitive, and regulated mortgage industry. Fewer still made the mortgage broker business work for them post mortgage market meltdown. Even fewer can say they did so primarily operating in S. FL, one of the hardest hit by devaluation. • Challenge: Obvious. Make it in the darkest hour of mortgages.• Solution: Strategy to target foreign nationals with realtor network and creative content strategy on investor blogs, made deals with HOA’s and management companies of buildings losing their FHA to help them inform market there were loans for them (of course, I offered those loans), and launch email campaign to investors looking to vulture the South Florida Market offering bridge loan and hard money channels. • Built website, and devised SEM plan with very little budget beginning in March 2010, focusing on the non-warrantable, foreign national, and specialty lending products that were in demand, but hard for brokers to figure out and in which banks unwilling to focus sales efforts. www.dlmortgagefinancial.com. Relinquished rights to website upon sale of company.• Result: Launched Internet lead generation campaign in April 2010, focusing on SEO, PPC, and affiliate marketing. By June 2010 our website drove over 100 leads/wk in Miami area, netting over $40,000 month. Continued government regulation and lending market upheaval made business untenable- sold business in 2012.
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  • Ross Home Loans
    Sales Manager, Loan Originator
    Ross Home Loans Aug 2003 - Mar 2010
    Us
    Residential and Commercial Financing - NationwideOffering the most attractive programs for Foreign National, Non-Warrantable, Jumbo/Super Jumbo, Condo-Hotel, and Investment scenarios. Also offering specialty financing.
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  • Key Leads, Inc.
    Vp Sales & Marketing
    Key Leads, Inc. Oct 1999 - Mar 2010
    Us
    Key Leads utilized consumer and mortgage data along with online mortgage lead submission data to provide banks and lenders with time sensitive prospecting opportunities.One of first 4 hires for this start-up. Helped build this company up to generate over $52M in annual revenue by 2006; company’s best year. . • Under Initial role as Director of Sales, directed sales team and corporate advertising, including events, sponsorships and PR. • Documented record of success establishing, managing and growing client relationships. • Promoted to VP in 2002. Began new business acquisition plan resulting in growth of major accounts by 50% in 1 year. Consulted clients on developing lead tracking and treatment operations in accordance with best practices, as well as, data analysis to optimize and define geo and demo segments to optimize future campaigns. • Key Accounts Acquired & Managed: HBC/Beneficial, Ameriquest, Countrywide, New Century Financial, Quicken Loans, IndyMac, PHH/Cendant Mortgage, American Home Loans, and more.• Consistently the top sales person in company in client volume and revenue since 2002, while maintaining responsibility for managing the company’s sales teams in multiple offices. • In 2005, responsibilities expanded to include PPC and Display campaign management . Established long term business relationships, working closely with clients’ principals and marketing managers, as well as, Google, Yahoo, and MSN representatives to identify and execute coordinated PPC, media buys, email marketing and affiliate campaigns to optimize lead acquisition metrics.Managed PPC and display ad campaigns for the company’s primary lead generation site, Pickamortgage.com:• achieved top 25 ranking by Nielsen Online for Sponsored Link Impressions, across all industries for many months from 2006 through 2008 (sampling: Feb ’07, Nov ‘07 April ‘08, ) • ranked top 10 (#9) by SEMphonices for Internet advertising dollars spent and impressions delivered.
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  • Mass Mutual Life Insurance Company
    Licensed Insurance Agent & Investment Broker
    Mass Mutual Life Insurance Company Mar 1998 - Aug 1999
    Life and Health Insurance Agent Liscenses; Series 6, and 63 securities licenses.

David Lovell Skills

Email Marketing Lead Generation New Business Development Online Advertising Seo Digital Marketing Crm Marketing Online Marketing Sem Social Media Marketing Marketing Strategy Management Sales Management Business Development Sales Start Ups Marketing Management Direct Marketing Advertising Ppc Strategic Partnerships Social Media Web Marketing Customer Retention Account Management Mobile Marketing Analytics Mortgage Lending Team Leadership E Commerce Customer Acquisition Selling Customer Relationship Management Market Analysis B2b Entrepreneurship Salesforce.com Sales Process Affiliate Marketing Direct Mail Display Advertising Ppc Bid Management Content Strategy Web Content Management Brand Awareness Web Analytics Search Engine Marketing Search Engine Optimization Pay Per Click

David Lovell Education Details

  • University Of Virginia
    University Of Virginia
    History
  • Mercersburg Academy
    Mercersburg Academy
    High School Diploma

Frequently Asked Questions about David Lovell

What company does David Lovell work for?

David Lovell works for Swan Global Investments

What is David Lovell's role at the current company?

David Lovell's current role is Asset Management | Marketing* All opinions are my own.

What is David Lovell's email address?

David Lovell's email address is da****@****ial.com

What is David Lovell's direct phone number?

David Lovell's direct phone number is +197038*****

What schools did David Lovell attend?

David Lovell attended University Of Virginia, Mercersburg Academy.

What are some of David Lovell's interests?

David Lovell has interest in Disaster And Humanitarian Relief.

What skills is David Lovell known for?

David Lovell has skills like Email Marketing, Lead Generation, New Business Development, Online Advertising, Seo, Digital Marketing, Crm, Marketing, Online Marketing, Sem, Social Media Marketing, Marketing Strategy.

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