Offered training, consultation and execution of marketing and communications research and strategy.In the past, I have provided a range of freelance marketing services, from copy-writing, illustration, web design and consultation on social media and digital branding. Clients included the Ontario Government, eResearch, Oakville Literacy Council, Bodega Restaurant, Waterworks Plumbing & Drains.• Work received honorable mention in the New Media category at 2008 Spotlight Awards hosted by Ontario Cabinet Office Communications• Released the first social media press release in Canada.

Reported to SVP, Digital. Led a cross-practice team across multiple offices. Responsible for establishing methodologies and frameworks for ongoing and campaign-based measurement and reporting. Recruited to serve as a center of excellence, improve the quality of reporting and champion data-driven decision making. • Gained the trust and respect of clients by leveraging subject matter expertise.• Educated account leads on measurement best-practices and shaped the culture to favour outcomes over outputs. Select training was packaged and provided as an additional service to pharmaceutical, technology and financial clients. • Delivered insights for strategies and recommendations through primary and secondary research, quantitative and qualitative work in addition to analysis of available datasets. Established methodology and processes for large research projects.• Innovated new processes for identifying and selecting online influencers and the measurement of advocate programs; demonstrated to clients that the selected influencers’ audience were twice as likely to post positive brand messages and three times more likely to continue participating in brand discussion, validating the program and securing continued funding.• Reduced the cost of story-starter surveys by over 60% and significantly enhanced the quality of the offering.

Accountable for web design of global projects and kept teams current on social media platforms and trends. Evolved the role to form the Measurement & Monitoring practice; providing better tracking of results and research of social media data for strategic information.• Pioneered the use of social media monitoring, identifying potential threats to brand reputation and material events hours, days and even months before surfaced by traditional means. • Launched DigitalSnippets, a proprietary social media press release platform with Ford Motor Company as the flagship brand. Content from DigitalSnippets was regularly leveraged by bloggers and enthusiast forums and many of the elements remained in later iterations of Ford's social outreach.

Providing support within the desktop-publishing/marketing department: Update, copy-editing and design of sales sheets and corporate website; Formatting and coding of surveys for online/telephone deployment; Design and copy-editing of market research reports for delivery to clients.

Published eleven issues of the comic book, Arcana. The book was distributed world-wide through Diamond Distribution and Capital City Comic Distribution. Handled the administration and marketing in addition to providing the illustrations for the work.