Erica Forte Email & Phone Number

San Francisco, Ca, Us

-Direct a high-performing, multi-disciplinary creative team and manage partnerships with external agencies, ensuring exceptional quality and coherence across all brand expressions, both online and offline.-Spearhead the development and execution of PagerDuty’s global brand strategy and creative vision, significantly elevating the company's global recognition by engaging a diverse audience including customers, team members, and influencers.-Innovate and lead comprehensive brand and creative strategies, including two transformative rebrands and pivotal branding for the company’s 2019 IPO, aligning with PagerDuty’s evolving market position and customer needs.-Drive the creation and delivery of compelling advertising campaigns, digital content, and event experiences, achieving a seamless blend of simplicity, humanity, inspiration, and beauty.-Champion the brand narrative, emphasizing speed, resilience, and efficiency, integrating PagerDuty’s unique value propositions with a strong human element to distinguish the brand in a competitive market.-Foster a culture of creativity, innovation, and continuous improvement, empowering team members to excel and take ownership of their contributions to the brand’s success.-Collaborate closely with cross-functional teams—including marketing, sales, product, and executive leadership—to ensure creative strategies effectively support overall business objectives and drive market growth.-Lead strategic global advertising initiatives and manage the creative budget to maximize ROI, aligning creative outputs with strategic business goals and enhancing brand visibility.-Develop and enforce robust brand guidelines and creative standards to ensure consistency and integrity across all marketing and communication channels.-Analyze market trends and competitor activities, adapting creative strategies to maintain a competitive edge and ensure brand relevance in the dynamic tech industry.

San Francisco, Ca, Us

San Francisco, California, Us

-Led a team of 30 designers for the Wells Fargo Global Design Studio responsible for the creation of high-quality, brand-enhancing creative programs and designs that surpassed business goals and strengthened the Wells Fargo brand.-Implemented key operational processes and tools for global creative production, boosting efficiency and productivity through process optimization and technology adoption.-Provided leadership, direction, and mentorship to a large, diverse team, promoting a productive and positive work culture through clear role definition, organizational adjustments, and prioritization.

San Francisco, Ca, Us

-Built and lead New Relic's internal creative agency of project managers, art directors, copywriters and designers responsible for designing, developing and implementing compelling creative and strategic marketing campaigns that support New Relic’s business goals and objectives-Primary owner and key driver of the New Relic brand and it’s evolution through significant company growth and 2014 IPO-Responsible for Creative Direction, Design and Production of national ad campaigns, product launches, videos, marketing collaters, demand generation campaigns, and all event/trade show related creative deliverables-Manage all external design, video and strategic communications agencies, directing all creative efforts and managing workload priorities and budgets-Pioneer contributor and creator of New Relic's user conference, FutureStack, and key driver of all branded aspects of the conference for four years, with critical emphasis on ensuring strong representation of the brand in overall show experience-Founding member of New Relic Values Committee and key contributor to New Relic employee culture through development and implementation of internal brand awareness campaigns, deploying brand assets to global New Relic offices and enterprise-wide employee experiences

San Francisco, California, Us

-Drove the end-to-end management of online advertising campaigns for top clients (e.g., AT&T, Sprint, Samsung) from initiation to delivery. -Fostered cross-departmental collaboration with Product, Engineering, and Design teams to refine processes for more efficient design and production cycles, enhancing productivity and campaign quality.-Oversaw workload forecasting, resource allocation, and the engagement of external vendors and freelancers to meet project demands.-Maintained ownership of brand guidelines and managed the evolution of the inPowered brand, ensuring internal adherence and consistent brand representation across all outputs.

Los Angeles, Us

-Led a 20-person creative services team responsible for the design of custom sponsorship opportunities (digital advertising, video content, and special events) for gaming publishers and entertainment brands. -Strategically managed resources across all creative initiatives, orchestrating the deployment of internal teams and evaluating the integration of external freelancers and agencies.-Fostered professional growth and skill enhancement for designers, developers, editors, and producers through dedicated mentorship and development opportunities.-Collaborated closely with Product and Engineering teams to develop new products and technologies for advertiser sponsorships, driving innovation and revenue opportunities.

Sunnyvale, Ca, Us

-Responsible for the creation and production of all creative initiatives supporting the Yahoo! HotJobs Marketing, Product and Sales Teams (online and print advertising campaigns, trade show booth design & event experience, email programs, newsletters and whitepapers/marketing collateral)-Directly supervised, mentored 10+ person internal Creative Services Team of art directors, designers, writers, and developers -Primary liaison between Yahoo! HotJobs and all external design/advertising agencies. Responsible for building and managing agency relationships to ensure the production of strategic, compelling campaigns that meet and exceed marketing objectives while owning responsibility for on-time and on-budget delivery of all creative -Drove complete overhaul of HotJobs brand, rolling out new brand to all existing campaigns, collateral and site design while providing ongoing guidance and education to internal employees on brand guidelines.-Continuously scouted out new talent and agencies to support ever-changing workload and to keep the brand fresh and exciting

Cupertino, California, Us

-Provided leadership in the creative development and implementation of all collateral pieces, point of purchase promotions, and product signage specifically created for the Apple Retail stores-Responsible for overseeing creative development of materials from inception to completion, including helping the creative team understand the objectives, target, messages, and desired outcome -Maintained all work flow, presentations, approval processes, schedules and budget management procedures to create a smooth workflow for the cross-functional teams involved-Collaborated cross-functionally with Apple's Retail Marketing group to create solid communications plans and ensure creative objectives were well defined and appropriately executed to achieve desired results

New York, Ny, Us

-Client-facing Senior Producer responsible for managing all online advertising deliverables on Yahoo! account-Managed integrated teams from project inception to delivery and oversee several key work streams: project definition and scoping, requirements definition, creative concepting and execution, specification definition, engineering and deployment

Sunnyvale, Ca, Us

-Managed the design and production of web and print advertising, email campaigns, microsites and product tours for yahoo.com-Responsible for keeping all projects on track, delivered on time and on budget, acting as primary liaison between Creative Services and Yahoo! business units, facilitating handoffs from one functional area to another, raising red flags, identifying dependencies and risks, and understanding the business impact on projects and decisions made during the project-Hired and managed relationships with agencies and design firms based on internal creative team bandwidth/capabilities

Irvine, California, Us

-Managed all components of production for Sega’s entertainment titles, including packaging, advertising, point of purchase displays and marketing collateral. -Collaborated with marketing and operations departments to develop comprehensive milestone schedules. Consistently met deadlines on time and within budget -Partnered with Sega of Japan, and Japanese games development studios, to provide art direction on game logo creation and proposed packaging design and maximize effectiveness in the North American market. -Assigned each project to an internal designer or external resource, and created production schedules for each

San Jose, Ca, Us

-Managed all print and multimedia creative materials produced by Macromedia’s in-house creative agency including: product packaging, promotional and marketing collateral, advertising and creative assets for macromedia.com -Directly managed a team of production coordinators. Mentored team on creative production processes. Encouraged staff to present and develop their own production processes, and conducted performance reviews -Mentored and advised internal design team on project prioritization while adjusting their project load and schedules as needed to accommodate workload -Developed and maintained relationships with advertising agencies, design firms, creative placement agencies, freelance designers and developers, printers, photographers, stock photography houses, premium item vendors, CD duplication houses and QA labs