Frank Shepard Email and Phone Number
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Frank Shepard personal email
Sales professional using the tools acquired working for large companies to impact start-up and small businesses in the Chicagoland area. Craft brewing is an area of expertise and passion, demonstrable ability to be an influencer and a credible consumer-faced representative of a brewery.20+ years’ experience selling CPG and food to national/regional customers across many classes of trade, building dynamic teams and delivering retail results. Well-versed in the sales process from headquarters/distributors to store-front and consumers. Equally at ease developing/presenting promotional plans, new item launches and category management data to corporate decision-makers as tailoring programs to regional, district and store managers.Experience as a broker as well as a broker-manager for manufacturing in branded and private label goods with an emphasis on consistent growth and retail execution. Proficient with Nielsen reporting, POS analysis and promotional strategies. Entrepreneurial specialty driving new customer development.Manager with a track record of building successful teams, developing individuals and a high retention rate. Excellent written and verbal communication skills useful for presentations, customer collaboration, training and internal consensus building.
Sketchbook Brewing Company
View- Website:
- sketchbookbrewing.com
- Employees:
- 3
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Sales DirectorSketchbook Brewing Company Nov 2020 - PresentGreater Chicago Area -
Sales DirectorHaymarket Pub & Brewery Jul 2017 - Sep 2020Greater Chicago AreaCharged with wholesale customer expansion, retention, and relationship-building for both on and off premise. Started with Chicagoland and eventually went state-wide.Responsibilities/Accomplishments:• Called on all classes of trade- bars, restaurants (including groups), grocery, bottle shops, hotels, and private clubs• Developed relationships and promotional strategies with wholesale partner• Identified volume opportunities for customer-specific brewing• Responsible for identifying and engaging with bloggers, podcasters, and beer influencers• Coordinated retail tastings, private tastings, and festival participation to build the brand• Grew distribution to chain-wide for both Binny’s and Whole Foods• Increased year-over-year sales by at least 25% each year -
Sales & DistributionLake Effect Brewing Company Jul 2015 - Jul 2017Chicago, IlStarted in chain sales consulting role, focusing on Binny’s Beverage Depot and Whole Foods. Conduct strategy sessions with owner covering sales, distribution of core brands and marketing support needed to maximize impact of tastings, festivals and charity events. Evolved into taking over city of Chicago sales to on and off premise accounts and developing brand ambassador program including training.Responsibilities/Accomplishments:• Collaborate with head brewer on volume projections, packaging needs and packaging schedule• Coordinate with owner on delivery scheduling and staffing• Maintain consistent on and off premise account visits to build brand awareness and maintain positive relationships • Create sales and distribution goals with owner based on sales data and distribution objectives• Develop and implement monthly tasting events and festival plans• Grew Whole Foods distribution from 0 to 16 locations• Increased overall customer base from 220 to 341
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Market ManagerLindt & Sprungli Apr 2007 - Jul 2016Greater Chicago AreaJoined Lindt to execute start-up of a retail sales/merchandising program, sourcing, staffing and training a team of 8 to call on national and regional customers. Responsible for ensuring best retail execution and negotiating for incremental displays/listings on a district/regional basis. Staff increased to 14, including territories in Minnesota (Target-focused) and Arkansas (Walmart-focused).Responsibilities/Accomplishments:• Ensure timely, accurate retail-level data reporting for Regional and National account presentations• Develop and implement operational standards, incentive programs and promotional budgets • Book sales calls, trade shows and broker meetings for Regional/National Sales Managers as requested• Create and revise presentations for retail-level representatives, including store POS data analysis• Named 2013 Manager of the Year• Field Liaison for McLane Task Force, monitoring and recommending distributor inventory levels • Secured multiple Walmart SSO orders exceeding $100,000 to ensure maximum 4th quarter sales• Piloted CVS DSD program in Chicago, resulting in 10% increase of 4th quarter sales • Presented at Kroger division resulting in new seasonal business from a $0 base -
Regional Sales ManagerMirab Usa Apr 2006 - Apr 2007Greater Chicago AreaJoined Mirab, the country’s largest beef jerky co-packer, to handle branded and private label lines for National/Regional Grocery, Distributor and Convenience business in the Midwest. Quickly demonstrated success at SuperValu and Nash Finch, then given National Sporting Goods responsibilities as well.Responsibilities/Accomplishments:• Grew combined trade accounts 12%• Called on 14 Supervalu and 10 Nash Finch divisions nationwide • Managed distributor business in 8 Midwestern states • Managed broker sales at 6 Daymon Worldwide and 5 MMI groups• Acquired and managed brokers in Distributor and Mass classes of trade
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Account ExecutiveBelmont Partners Inc. May 2005 - Apr 2006Greater Chicago AreaJoined Belmont Partners as fist account executive in start-up food brokerage. Took over regional accounts and national distributors, developed new customers in assigned accounts in the Midwest and East Coast. Worked closely with ownership to build representation base that leveraged our account ties. Responsibilities/Accomplishments:• Grew nationwide distributor business 21% to $8.5 MM• Launched Deacon Foods frozen program at Walgreens in 3 divisions• Sourced new private label manufacturers• Managed 10 manufacturers in all classes of trade
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Account ExecutiveCarlin O'Brien Jun 2001 - May 2005Greater Chicago AreaStarted at this Midwestern food brokerage as a Retail Supervisor for the Convenience group, managing 5 reps. In 2002, promoted to Director of Retail to manage 4 supervisors and 25 reps. In 2004, promoted to Account Executive responsible for independent and regional grocery as well as distributor business.Responsibilities/Accomplishments:• As Account Executive (2004-2005) grew grocery and distributor customer base 10% to $7.5 MM• Called on Jewel (7 buyers), Cub Foods (2) Central Grocers (4) Certified Grocers (5)• As Director of Retail (2002-2004) managed retail staff of 25 and called on 10 independent grocery group HQs• Managed group in 4 divisions: Convenience Stores, Independent Grocery, Chain Grocery and Fannie May DSD• Booked, staffed and managed trade shows in 3 states for Grocery and Distributor channels• As C-Store Retail Supervisor (2001-2002) managed staff of 5 and called on 250 convenience stores
Frank Shepard Education Details
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Business Administration, Management And Operations
Frequently Asked Questions about Frank Shepard
What company does Frank Shepard work for?
Frank Shepard works for Sketchbook Brewing Company
What is Frank Shepard's role at the current company?
Frank Shepard's current role is Sales Director- Sketchbook Brewing.
What is Frank Shepard's email address?
Frank Shepard's email address is fr****@****ing.com
What schools did Frank Shepard attend?
Frank Shepard attended University Of Illinois At Urbana-Champaign - College Of Business.
Who are Frank Shepard's colleagues?
Frank Shepard's colleagues are Justin Dodge, Dan Floyd.
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