Amanda Kissinger Email & Phone Number

Remote

Maitland, Florida

• Instructional Developer for all courses related to the daily use and customization of our proprietary SaaS• Develop all instructional material (e.g., Captivate simulations, HTML5/Flash interactive demos, animated videos, WalkMe resources)• Produce all training videos and audio files, including the development of all storyboards and scripts• Oversee the conceptualization, development, layout, and administration of the learning management system required to deliver… Show more • Instructional Developer for all courses related to the daily use and customization of our proprietary SaaS• Develop all instructional material (e.g., Captivate simulations, HTML5/Flash interactive demos, animated videos, WalkMe resources)• Produce all training videos and audio files, including the development of all storyboards and scripts• Oversee the conceptualization, development, layout, and administration of the learning management system required to deliver digital elearning content to our more than 1500 users.• Write, edit, and design user manuals using Adobe InDesign, Photoshop, Illustrator, and Snagit• Deliver advanced training in an individual and group setting for new clients and new Therigy staff• Optimize onboarding and training presentations to engage in a variety of learning styles• Design infographics to increase understanding of product enhancements• Troubleshoot technical issues that impact the performance of our SaaS and communicate findings to our developers and support teams• Liaise with educational suppliers to evaluate and/or procure course materials, software applications, and teaching tools. Show less

Maitland, Florida

• Planned and executed annual marketing and communications plan; • Led the rebranding efforts for the entire company, including the development of a new website, corporate logo, tradeshow and display materials, product videos, and publication standards; developed tradeshow calendar and worked with show vendors and service providers to ensure optimal tradeshow performance; • Planned and executed Therigy’s annual conference for more than 200 senior-level specialty pharmacy… Show more • Planned and executed annual marketing and communications plan; • Led the rebranding efforts for the entire company, including the development of a new website, corporate logo, tradeshow and display materials, product videos, and publication standards; developed tradeshow calendar and worked with show vendors and service providers to ensure optimal tradeshow performance; • Planned and executed Therigy’s annual conference for more than 200 senior-level specialty pharmacy executives; • Coordinated the design and distribution of external communications, including client reports, whitepapers, newsletters, press releases, news articles, and all HTML emails; • Developed paid search and display advertising campaigns and associated landing pages• Consulted with clients on marketing-relating matters, such as branding efforts, messaging, and design. Show less

• Maintained/optimized website and pay-per-click campaign for small, Orlando-based company. • Formulated marketing strategy for national healthcare provider to successfully reach the company’s target sales goals. Services include copy writing for print and online media, graphic and Web design, and vendor selection and coordination.• Developed complete communication strategy for entrepreneurial venture, including competitive analysis, strategic planning and brand… Show more • Maintained/optimized website and pay-per-click campaign for small, Orlando-based company. • Formulated marketing strategy for national healthcare provider to successfully reach the company’s target sales goals. Services include copy writing for print and online media, graphic and Web design, and vendor selection and coordination.• Developed complete communication strategy for entrepreneurial venture, including competitive analysis, strategic planning and brand development.• Wrote, edited and formatted multiple proposals for a national specialty pharmacy provider to maintain consistent messaging with the company’s brand strategy.• Consulted lobbyist group on developing effective presentations and branding.• Worked with a team of developers to create an online, interactive database of internships at a state university.• Wrote online content and redesigned Web site for national specialty pharmacy provider. Show less

• Planned annual marketing campaign for three programs with a budget of more than $1,000,000• Researched new referral and partnership opportunities and competitors• Monitored lead quality and collaborate with other teams to maximize leads from higher converting sources• Investigated and troubleshooted lead-flow or lead-quality issues• Wrote copy and captured footage and photographs for program website and social media to build brand awareness, improve SEO… Show more • Planned annual marketing campaign for three programs with a budget of more than $1,000,000• Researched new referral and partnership opportunities and competitors• Monitored lead quality and collaborate with other teams to maximize leads from higher converting sources• Investigated and troubleshooted lead-flow or lead-quality issues• Wrote copy and captured footage and photographs for program website and social media to build brand awareness, improve SEO rankings and drive higher content validity scores on search engines• Planned, marketed, and attended events, including online information sessions and industry-related conferences and seminars• Attended daily cross-functional marketing/production meetings• Managed and reported on invested marketing budgets• Managed all marketing creative pieces, including banner ads, email blasts and printed collateral, and evaluate their effectiveness• Optimized pay-per-click campaigns and their associated landing pages• Planned and executed cultivation/pipeline marketing initiatives• Identified market trends and strategy changes to improve conversions• Compared quarter over quarter for anomalies, trends, and campaign strengths• Compared forecasts to actual numbers on leads, response rates, etc. Show less

• Identified, recommended, and prepared requests for proposals• Researched current data on clients and potential clients, as well as key markets and industries• Assisted in the development of firmwide, practice group, office-specific, and individual attorney marketing plans• Created and distributed a variety of print, electronic, and other communication pieces• Planned, implemented, and assisted with events, programs and meetings

• Developed overall marketing strategy for increasing new sales and upsell opportunities• Managed and coordinated sales meetings and all associated material for current and prospective clients• Ensured consistent messaging and positioning in all marketing and sales presentations and collateral• Worked with Senior management teams to plan and execute strategic sales presentations; develop sales support material for the company service portfolioEstablished a… Show more • Developed overall marketing strategy for increasing new sales and upsell opportunities• Managed and coordinated sales meetings and all associated material for current and prospective clients• Ensured consistent messaging and positioning in all marketing and sales presentations and collateral• Worked with Senior management teams to plan and execute strategic sales presentations; develop sales support material for the company service portfolioEstablished a quality standard and key metrics by which strategic sales initiatives are measured.ADDITIONAL POSITIONS HELDMarketing Account Manager, Payer Sales and Pharma ServicesServed as primary liaison with Pharma Sales and Account Management and Payer Sales for all marketing strategies and deliverables; oversaw the design and production of sales collateral, corporate presentations, and internal/external communication pieces; ensured appropriate branding strategy; and developed annual marketing budget for Pharma Services. Show less

Tampa/St. Petersburg, Florida Area

• Designed and edited print collateral• Wrote, edited, and published bi-annual newsletter• Coordinated special events among four divisions in International Affairs• Designed and maintained departmental Web site• Photography for print collateral and Web• Wrote press releases• Researched for grants and articles; and served as liaison for visiting international scholars and administrators.

London, United Kingdom

• Wrote media reaction reports• Wrote news articles for internal news publication• Assisted the cultural office in their International Visitor Program• Conducted research for grant proposals• Represented the Embassy at public events, such as museum exhibit openings and award ceremonies.

Winter Park, Florida

• News writing, photography, and copy editing• Web design and maintenance• Event planning• Maintained Banner database of prospective students• Correspond to all incoming prospective student inquiries• Graphic design of advertising and newsletter layout• Assisted with Student Services in daily operations

Instructional Design Certificate, Educational/Instructional Media Design

Ma, Mass Communications

Ba, Organizational Communications, Magna Cum Laude