Gary Sims Email & Phone Number

Reading, England, United Kingdom

Overseeing the regional strategy for the Disney portfolio and driving alignment across territories by creating 3 year strategic brand plans and Ranging Guidelines to support the local markets whilst collaborating with Global teams to make sure regional needs are met. Fostering a transformational partnership with the Regional Disney team to align on.

Initially role was focused to the licensed Disney portfolio (Marvel, Star Wars, Disney Princess and Frozen) and was then broadened to incorporate all licensed brands for Hasbro including Trolls (Universal), Moon and Me (Sutikki/BBC) and Top Wing (Nickelodeon). With a team of 4 direct reports I was responsible for commercial and overarching strategy for the.

Responsible for the Hasbro Gaming and Challenger Brands Portfolio (included Furreal, Jurassic Park, Furchester Hotel, Mr Potato head, Playskool brands) managing a team of 3 direct reports. Overall management of portfolio commercials, strategy and KPI's. Presented portfolio updates to licensors and at retailer Top to Top meetings. Managed PR agency, role.

Managed the Hasbro Gaming portfolio and team of 2 overseeing all gaming categories. Launched the new games for Bop it, Simon and Jenga brands successfully growing the Hasbro share in this category as well as the total Hasbro Gaming share of the market. I managed the P&L for the category along with the overarching strategy for the portfolio.

Managed the Action Figure Entertainment portfolio with a team of 2 direct reports overseeing brands including Transformers, Star Wars, Beyblade and Avengers. Launched the Transformers Dark of the Moon Movie range establishing the brand as the #1 brand in the category.

Worked closely with Global Brand team to tailor strategy for the UK market on brands including Guitar Hero, Tony Hawk, Total War franchise, Doom and Quake. Responsible for full P&L management delivering timely full mix marketing campaigns that drove product sell through to exceed budget target.

Working as a Product Manager on some of Take 2’s biggest brands including Mafia, Vietcong, Hidden & Dangerous, UEFA Champions League & Duke Nukem. Overseeing all aspects of the product life cycle managing the marketing budget in the planning and implementation of marketing campaigns.