Heather Carter Email & Phone Number

Michigan, United States

Growing the WM marketplace through a variety of in touch points that include effective sales support activities, regional event and marketing partnerships and reinforcing the Weedmaps brand as an authentic leader in its category.Duties include:-Understanding regional marketing plans and tailoring them to maximize field market spend-Executing culturally relevant strategies and programs that support WM clients, customers, and industry-Working and leading key stakeholders in developing & executing campaigns, partnerships and events within the MI market-Grow WM customer base by increasing full funnell customer acquisitions

Michigan, United States

Facilitating community events and programming throughout Michigan Developed strategic partnerships with culturally relelvant partnersDives Weedmaps collaborative strategic partnership programs within the multiple categories: entertainment, fashion, cause, creative and sports worldsManaging all aspects of event production including: agreement negotiation and execution, planning and project management, budgeting and invoicing, internal coordination with cross functional teams, vendor negotiation and management, risk assessment, logistics (permitting, shipping, ROS, load-in/out, set-up/strike-down, merchandising, staff management, pre and post event reporting

Greater Detroit Area

• Host of the interactive interview series called Show + Tell and Take Detroit videos• Hosting various videos highlighting cuisines and experiences within the metropolitan Detroit area.

Detroit Metropolitan Area

Sales for Church Cannabis Co.

Michigan, United States

LOUD.Social is community resource for the cannabis, wellness, social justice and sustainability industries. We have executed various events and have built an authentic connection to the community through interactive experiences.Duties include:• Search for relevant trends, conversations (industry news) and cultural moments for clients to engage in to achieve their business objectives and maintain relevancy• Manage the monthly content calendar and scheduling process from ideation to execution• Identify the volume of and types of content and activities (giveaways, contests, etc.) needed to support various campaigns• Develop community strategy based on organization’s objectives and goals• Collect feedback, monitor and respond to comments and messages across social media platforms: Twitter, Instagram, Facebook, and Clubhouse• Curate and facilitate events (online and in-person) for brands to build relationships with diverse communities, produce sharable content and connect with local and niche-based influencers• Use insights, metrics and analytic tools to generate data-based insights to add into the strategy process to improve the community program and social media presence• Create newsletters highlighting resources, announcements, upcoming events and happenings within the community• Coordinate content assets with graphic designers, video editors and copywriters• Update client website on an as needed basis, in addition to proving feedback on their conversion rate optimization strategyServices Include: guest list curation, influencer experiences, space activations, sponsorship outreach, dispensary/retail consumer experience, project management, social media management, content marketing, community engagement, event planning and execution.

Managed all projects under Community Engagement and Social Equity.I helped to co-create Gage's the social equity grant program by determining the grant eligibility factors, and designing the recipient selection process from the time the application was submitted until the grant is awarded to the proper recipient.Additional duties:• Created the Brand tone • Created and managed Gage's weekly consumer newsletter, The Gram. The Gram, is written in a casual and familiar tone, and highlights happenings within retail, cultivation and on Gage's social media platforms.

Duties include:•Facilitated community engagement and opportunities amongst the communities where the company operates facilities•Oversaw communications/public relations processes•Created employee morale program and expanded social equity programI executed the following campaigns:•Black Business & Wellness Month: connected with various black wellness entrepreneurs within Michigan to host a month long weekly virtual wellness meetup where we participated in breath work and yoga. created the we adopted three highway and led various volunteer efforts across Michigan.This campaign also featured various CBD products featured in Gage stores for wellness month •Women's Equality Day: a digital campaign highlighting a few influential women within Michigan's Cannabis Industry with regards to how their impact helped cannabis become recreationally legal within Michigan. Maintained the relationship between Gage and their 2020 social equity recipient. Adopted three Michigan highways and lead various volunteer efforts across Michigan.Fun Fact: I pioneered this role at Gage Cannabis.

Troy, Michigan, United States

Product Specialist for Gage Cannabis and Cookies Michigan.

Greater New York City Area

We are a quarterly cannabis innovation showcase. My role at REVEL was to manage all the public relations and digital marketing strategies. In that position I have organically built a following of 4k+ followers on Instagram, Facebook and Twitter combined. Today I serve as a silent partner

Brooklyn, Ny

Helped clients secure sponsorship for events and execute their social media plans through strategy and creativity. • Secured sponsors, selecting vendors, coordinating logistics, timelines and budgets• Acted as a liaison for event and program sponsors, to make sure all deliverables arrive promptly and meets all defined expectations• Developed content calendars and managing social media accounts• Monitored and measuring the success of community engagement by tracking KPI’s and providing reports to clients

New York, New York

•Initiated weekly/daily meetings with status reports to inform cross-functional teams of progress, to include these departments: Account, Copy, Art, Editorial, QA, and development•Contributed to the success of over 20 print and digital projects, with tactics that launched simultaneously•Supported the Senior Project Manager with project timelines, estimates, and budget reconciliation using Microsoft Project and internal financial templates•Collaborated with finance team to manage vendor invoices and payments•Developed relationships with internal administrative staff to facilitate meeting planning and scheduling•Ensured effective flow of meetings: confirmed meetings in advanced, managed meeting minutes, and prepared meeting recap notes post client meetings, in support of both the Project Management and Account team on Pfizer, Essilor, and Novo Nordisk brands

New York, New York

•Managed the day-to-day public relations activity of the Mirrorball, Fake Love, and Alldayeveryday accounts, strategizing and executing all public relations efforts for the companies and their leadership•Pitched and secured interviews, bylines, and speaking engagements for leadership and top creative partners in leading conferences and publications, including CreateTech, Cannes Lions Festival, SXSW, and the Digiday Brand Summit, establishing them as thought leaders within their industries•Developed and maintained strong relationships with journalists and bloggers through consistent communication and thorough follow-up, resulting in significant media placements for clients•Surpassed client deliverables by proactively pitching press releases to major media, industry trade, and broadcast publications, resulting in a consistent stream of press that increased media visibility•Conducted daily research for news media outlets via targeted searches and Cision, which enabled relevant client tie-in pitches to accompany current stories, and maintained an up-to-date database of media targetsClients include: Traditional Advertising Agencies, VFX/Animation companies, Digital Branding and Design Agencies, Production and Post-Production companies, Entertainment and Media companies and Experiential Marketing Agencies.

Greater Detroit Area

•Assisted with social media strategy, as well as promotions and operations for book-signing events•Created copy for website, e-book descriptions and newsletters for e-mail marketing campaigns•Miscellaneous small tasks and ad-hoc projects

Detroit, Mi

•Coordinated and conducted interviews for Indie Xxclusive Magazine and IX Online - wrote cover story for January 2014 issue•Designed article layouts for the magazine

Farmington Hills, Mi

•Acted as a brand ambassador for clients at showcase events, including live tweeting and in-event social media strategy•Researched, managed and distributed client media clips, wrote press releases and personal announcements, and created talking points for media partners•Created and maintained office-wide systems for interacting with press, including creating targeted media lists and utilizing a database for tracking coverage•Communicated with digital and traditional media partners to secure multi-platform media placements for clients, tracking media with Google Alerts and Talkwalker•Communicated across multiple platforms with new and traditional media•Created and scheduled social media posts•Posted event information to event, community and editorial calendars •Shot portraits of employees for company intranetClients include:•Goodwill of Greater Industries Detroit•Detroit Regional Chamber•Chaldean Chamber of Commerce•Olga's Kitchen•Dalton Tomich•Level One Bank•Detroit Economic Club

Detroit, Mi

•Coordinated all travel arrangements, conference calls/meetings and managed calendars and personal affairs•Filed documents and oversaw billing documents•Scheduled appointments with current and prospective clients•Managed client database: contact information, and payment and work order history•Screened telephone calls, took messages and dispatched work assignments to staff•Ordered office supplies

Bloomfield, Mi

•Attended and promoted products at showcase events•Analyzed and created marketing strategies to build brand awareness for clientele•Tracked sales performance and inventory

Southfield, Mi

•Created press releases, public service announcements, social media calendars, advertorials, biographies, and reports•Assisted in the development of digital and print press kits•Media relations and media drops•Accompanied Communications Director to meetings (i.e. media sponsorship proposal)•Attended TV spot tapings•Assisted with strategic planning with the development of various campaigns•Pitched stories to reporters to garner earned media coverage•Developed the social media calendar for Go Red for Women Passion committee and Midwest Affiliate and managed social media accounts for the organization•Assisted with developing concept for the 2012-2013 Southeast Michigan American Heart Association success videoProjects:•Go Red for Women - Circle of Red Campaign - Pamela Marcovitz MD•Go Red For Women 2012 Premiere Party•Most Powerful Voices and Church of Power Competition•Go Red for Women 10th Anniversary•Get To Goal: Detroit Hypertension Initiative•Go Red For Women Casting Call and Luncheon•Jump Rope for Heart•2013 Workplace Wellness Forum•2013 Metro Detroit Heart Ball•2013 Washtenaw Heart Walk•2013 Metro Detroit Heart Walk

Southfield, Mi

•Created media advisories•Assisted with development and updating of media and client lists•Assisted with research activities (SEO, follow up calls, contacting venues, etc.)Clients include:•The Menerva Education and Development Foundation•NBPRS (National Black Public Relations Society)

Troy, Michigan, United States

• Established a personal clientele base for future sales• Accomplished weekly sales goals• Promoted in-store promotions and sales

Royal Oak, Mi

•Accompanied publicists to meetings and events•Contacted key media personnel and clients•Media Relations•Drafted press releasesClients include:•Kate Hart•Boresha International

Troy, Michigan, United States

• Assisted in changing displays and display formats for the store• Operated cash register• Provided customer service to give customers an exceptional sales experience

Clinton Township, Michigan, United States

• Sold formal, semi-formal dresses and trendy apparel • Accomplished weekly commission goals • Provided customer service

Pontiac, Mi

•Performed office duties: faxing, word possessing and mail retrieval •Escorted jurist into courtroom and announced cases •Read cases and provided outline case summaries

Public Relations, Public Relations, Communications, Business, Marketing

Activities and Societies: American Marketing Association (AMA), Public Relations Student Society of America (PRSSA) and Fashion Design.

Marketing

Education record