Heather Carter Email & Phone Number

Michigan, United States

Growing the WM marketplace through a variety of in touch points that include effective sales support activities, regional event and marketing partnerships and reinforcing the Weedmaps brand as an authentic leader in its category.Duties include:-Understanding regional marketing plans and tailoring them to maximize field market spend-Executing culturally.

Michigan, United States

Facilitating community events and programming throughout Michigan Developed strategic partnerships with culturally relelvant partnersDives Weedmaps collaborative strategic partnership programs within the multiple categories: entertainment, fashion, cause, creative and sports worldsManaging all aspects of event production including: agreement negotiation.

Greater Detroit Area

• Host of the interactive interview series called Show + Tell and Take Detroit videos
• Hosting various videos highlighting cuisines and experiences within the metropolitan Detroit area.

Detroit Metropolitan Area

Sales for Church Cannabis Co.

Michigan, United States

• LOUD.Social is community resource for the cannabis, wellness, social justice and sustainability industries. We have executed various events and have built an authentic connection to the community through interactive.
• Search for relevant trends, conversations (industry news) and cultural moments for clients to engage in to achieve their business objectives and maintain relevancy
• Manage the monthly content calendar and scheduling process from ideation to execution
• Identify the volume of and types of content and activities (giveaways, contests, etc.) needed to support various campaigns
• Develop community strategy based on organization’s objectives and goals
• Collect feedback, monitor and respond to comments and messages across social media platforms: Twitter, Instagram, Facebook, and Clubhouse

• Managed all projects under Community Engagement and Social Equity.I helped to co-create Gage's the social equity grant program by determining the grant eligibility factors, and designing the recipient selection process.
• Created the Brand tone
• Created and managed Gage's weekly consumer newsletter, The Gram. The Gram, is written in a casual and familiar tone, and highlights happenings within retail, cultivation and on Gage's social media platforms.

• Duties include:
• Facilitated community engagement and opportunities amongst the communities where the company operates facilities
• Oversaw communications/public relations processes
• Created employee morale program and expanded social equity programI executed the following campaigns:
• Black Business & Wellness Month: connected with various black wellness entrepreneurs within Michigan to host a month long weekly virtual wellness meetup where we participated in breath work and yoga. created the we.
• Women's Equality Day: a digital campaign highlighting a few influential women within Michigan's Cannabis Industry with regards to how their impact helped cannabis become recreationally legal within Michigan. Maintained.

Troy, Michigan, United States

Product Specialist for Gage Cannabis and Cookies Michigan.

Greater New York City Area

We are a quarterly cannabis innovation showcase. My role at REVEL was to manage all the public relations and digital marketing strategies. In that position I have organically built a following of 4k+ followers on Instagram, Facebook and Twitter combined. Today I serve as a silent partner

Brooklyn, NY

• Helped clients secure sponsorship for events and execute their social media plans through strategy and creativity.
• Secured sponsors, selecting vendors, coordinating logistics, timelines and budgets
• Acted as a liaison for event and program sponsors, to make sure all deliverables arrive promptly and meets all defined expectations
• Developed content calendars and managing social media accounts
• Monitored and measuring the success of community engagement by tracking KPI’s and providing reports to clients

New York, New York

• Initiated weekly/daily meetings with status reports to inform cross-functional teams of progress, to include these departments: Account, Copy, Art, Editorial, QA, and development
• Contributed to the success of over 20 print and digital projects, with tactics that launched simultaneously
• Supported the Senior Project Manager with project timelines, estimates, and budget reconciliation using Microsoft Project and internal financial templates
• Collaborated with finance team to manage vendor invoices and payments
• Developed relationships with internal administrative staff to facilitate meeting planning and scheduling
• Ensured effective flow of meetings: confirmed meetings in advanced, managed meeting minutes, and prepared meeting recap notes post client meetings, in support of both the Project Management and Account team on Pfizer.

New York, New York

• Managed the day-to-day public relations activity of the Mirrorball, Fake Love, and Alldayeveryday accounts, strategizing and executing all public relations efforts for the companies and their leadership
• Pitched and secured interviews, bylines, and speaking engagements for leadership and top creative partners in leading conferences and publications, including CreateTech, Cannes Lions Festival, SXSW, and the Digiday.
• Developed and maintained strong relationships with journalists and bloggers through consistent communication and thorough follow-up, resulting in significant media placements for clients
• Surpassed client deliverables by proactively pitching press releases to major media, industry trade, and broadcast publications, resulting in a consistent stream of press that increased media visibility
• Conducted daily research for news media outlets via targeted searches and Cision, which enabled relevant client tie-in pitches to accompany current stories, and maintained an up-to-date database of media targetsClients.

Greater Detroit Area

• Assisted with social media strategy, as well as promotions and operations for book-signing events
• Created copy for website, e-book descriptions and newsletters for e-mail marketing campaigns
• Miscellaneous small tasks and ad-hoc projects

Detroit, MI

• Coordinated and conducted interviews for Indie Xxclusive Magazine and IX Online - wrote cover story for January 2014 issue
• Designed article layouts for the magazine

Farmington Hills, MI

• Acted as a brand ambassador for clients at showcase events, including live tweeting and in-event social media strategy
• Researched, managed and distributed client media clips, wrote press releases and personal announcements, and created talking points for media partners
• Created and maintained office-wide systems for interacting with press, including creating targeted media lists and utilizing a database for tracking coverage
• Communicated with digital and traditional media partners to secure multi-platform media placements for clients, tracking media with Google Alerts and Talkwalker
• Communicated across multiple platforms with new and traditional media
• Created and scheduled social media posts

Detroit, MI

• Coordinated all travel arrangements, conference calls/meetings and managed calendars and personal affairs
• Filed documents and oversaw billing documents
• Scheduled appointments with current and prospective clients
• Managed client database: contact information, and payment and work order history
• Screened telephone calls, took messages and dispatched work assignments to staff
• Ordered office supplies

Bloomfield, MI

• Attended and promoted products at showcase events
• Analyzed and created marketing strategies to build brand awareness for clientele
• Tracked sales performance and inventory

Southfield, MI

• Created press releases, public service announcements, social media calendars, advertorials, biographies, and reports
• Assisted in the development of digital and print press kits
• Media relations and media drops
• Accompanied Communications Director to meetings (i.e. media sponsorship proposal)
• Attended TV spot tapings
• Assisted with strategic planning with the development of various campaigns

Southfield, MI

• Created media advisories
• Assisted with development and updating of media and client lists
• Assisted with research activities (SEO, follow up calls, contacting venues, etc.)Clients include:
• The Menerva Education and Development Foundation
• NBPRS (National Black Public Relations Society)

Troy, Michigan, United States

• Established a personal clientele base for future sales
• Accomplished weekly sales goals
• Promoted in-store promotions and sales

Royal Oak, MI

• Accompanied publicists to meetings and events
• Contacted key media personnel and clients
• Media Relations
• Drafted press releasesClients include:
• Kate Hart
• Boresha International

Troy, Michigan, United States

• Assisted in changing displays and display formats for the store
• Operated cash register
• Provided customer service to give customers an exceptional sales experience

Clinton Township, Michigan, United States

• Sold formal, semi-formal dresses and trendy apparel
• Accomplished weekly commission goals
• Provided customer service

Pontiac, MI

• Performed office duties: faxing, word possessing and mail retrieval
• Escorted jurist into courtroom and announced cases
• Read cases and provided outline case summaries

Public Relations, Public Relations, Communications, Business, Marketing

Activities and Societies: American Marketing Association (AMA), Public Relations Student Society of America (PRSSA) and Fashion Design and.

Marketing

Education record