Create & manage strategic communications plans and campaigns for a diverse audience.Write, edit & distribute communications, including blog articles, social posts, magazine articles, emails, email marketing campaigns, video scripts, executive talking points and special publication content.Develop multi-media materials such as guides, videos, emails, promotional materials, etc. Drive creative workflow processes from concept to execution, approvals, production, proofing, tracking and archiving. Develop analytics to measure effectiveness of marketing and communications projects.

Managed every aspect of the magazine’s digital presence, from directing unique and engaging web-only content generated through a savvy team of freelance writers to updating the website daily with stories from the print edition.Sourced, edited, wrote, and published stories that captured readers well beyond the Indianapolis market. Generated content ideas and contributed to service packages published throughout the magazine.Oversaw and directed a complete redesign of the magazine’s website. Expanded a diverse digital audience by engagement on social channels and through crafting vibrant eNewsletters.

Served as project lead for Crash Course curriculum, working with a team of content creators, designers, and project funders.Developed and wrote a digital textbook for teachers and learners that included lesson plans, activities, and resources that work in tandem with videos. Implemented audience development strategies for educational content utilizing existing social and digital platforms.Surveyed and analyzed feedback from educators to create a more responsive curriculum with improved learning methods.Directed the design and delivery of curriculum materials with graphics team and web developers.

Generated and managed communications strategies for client assessments, edited consultant reports, created publications, and supervised distribution of resources.Managed correspondence between consultants and clients.Oversaw the logistics, including scheduling and budgeting, of both full-time and contract consultants.Worked in collaboration with members of the Marketing department. Developed, augmented, and implemented online communications strategies.Coordinated communications on behalf of organization for use in promotional materials such as eNewsletters, brochures, service applications, and online resources.