Joe Webster Email & Phone Number

New York, Ny, Us

A passionate marketing leader with two decades of expertise using data and elevating brand narratives to grow revenue. As the Senior Vice President of Marketing, I lead a dynamic team of professionals, driving impactful strategies that resonate across diverse audiences.My teams work in these key focus areas:Demand Generation: Build campaigns that generate demand and foster lasting connections with our communities.Audience Development: Craft strategies to expand our reach, engage communities, and build meaningful relationships.Product & Product Marketing: Align products with market needs, ensuring seamless integration between innovation and customer value.Pan-Emerald agency relationships and organic social media strategy.Creative Services team supporting all of Emerald's design needs.

Finally took that break I promised myself after we sold SmartBrief in 2019.

London, England, Gb

Led a global team of highly skilled marketing, strategy, and demand generation professionals responsible for supporting Future's growth. Supported subscription marketing, newsletter monetization and optimization, demand generation, and customer lifecycle journies for a diverse cross-section of over 200 brands including The Week, Kiplinger, Go.Compare, Decanter, and Tom's Guide.

London, England, Gb

Led a team responsible for subscriptions marketing of Future's US and UK B2B titles including former NewBay Media magazine brands as well as SmartBrief newsletters.

New York, Ny, Us

Member of the executive team responsible for successful exit through acquisition. Led a team of dedicated professionals across demand generation, audience development, creative, and marcomms working cross-functionally throughout the enterprise. Data-focused and results-driven with a myopic focus on revenue and building processes which have seen multi-million dollar impact on the bottom line.

New York, Ny, Us

Responsible for creating, growing and maintaining new business relationships with media companies, agencies and private corporations to drive revenue and guarantee the best possible experience for consumers of SmartBrief content.

New York, Ny, Us

My team oversaw all aspects of SmartBrief's marketing including social media, digital advertising, strategic partnerships, web development, design and trade shows.SmartBrief is a leading provider of industry news and insight to informed professionals. Through web, mobile and email distribution, SmartBrief saves its readers time and ensures awareness of information critical to their professional development.Subscribe today at smartbrief.com

Seattle, Wa, Us

Antengo is a free mobile classifieds marketplace facilitating real-time, location-based and business-to-consumer exchanges and transactions.

New York, New York, Us

Dublin, County Dublin, Ie

Led business relationships with Google, the Economist, AFP and Reuters among others. Helped facilitate Storyful's involvement with the Google Politics team for the On the Ground section of their elections website. Expanded Storyful's presence in government and non-profit sectors.

New York, Ny, Us

Was in charge of all global digital marketing activity for the world's largest newsgathering organization. Managed business development relationships with multiple social media companies. Other responsibilities and achievements include:-Managing audience engagement through AP's non-editorial presence in social media;-Creating, deploying and tracking of all domestic online advertising; Producing product supporting video and interactive case studies.-Two time recipient of AP's Chairman's Prize.-Lead AP into social media and launched most of AP's first social media accounts.-Created AP’s first official Facebook page for AP Images.-Built the audience for AP's World Cup mobile app that resulted in over 20 million mobile page views.-Created the AP Top 25/Gowalla check-in challenge.-Spearheaded the broadening of AP's presence at NAB to include content.

New York, Ny, Us

Managed digital marketing of AP's multi-million dollar broadcast business to its broadcast customers and members. Products included APTN, AP Images, the broadcast wire and ENPS.

New York, Ny, Us

ENPS is AP's broadcast news content management system installed in newsrooms around the world including BBC, CBS and ESPN. Responsibilities included building and maintaining the ENPS web site; creating Flash-based training modules and ensuring marketing support at NAB.

Responsible for all digital and interactive projects for a diverse group of non-profit clients in Washington, D.C. including NRDC, The ConAgra Foundation and YouthAIDS. Acqui-hired by AP.