At AMPHORA, a marketing consultancy revered for its strategic insights in the Design and Architecture industry, I am dedicated to the digital realm, amplifying brand narratives and fostering meaningful engagements. Entrusted with the digital services pillar, my collaboration with the Creative Director transcends the digital sphere, spilling into holistic marketing strategy development across other areas.My day-to-day encompasses a spectrum of roles, from orchestrating compelling social… Show more At AMPHORA, a marketing consultancy revered for its strategic insights in the Design and Architecture industry, I am dedicated to the digital realm, amplifying brand narratives and fostering meaningful engagements. Entrusted with the digital services pillar, my collaboration with the Creative Director transcends the digital sphere, spilling into holistic marketing strategy development across other areas.My day-to-day encompasses a spectrum of roles, from orchestrating compelling social media campaigns to devising targeted strategies, all tailored meticulously to echo the brand ethos and objectives of our distinguished clientele.While the journey so far has seen the onboarding of several big names in the industry, the confidentiality of these alliances is a testament to the trust and professionalism that AMPHORA embodies. The road ahead is replete with opportunities, each one propelling us closer to our mission of bridging divides and facilitating meaningful collaborations in the design and architecture cosmos. Show less

In January 2020, I embarked on a new venture, founding MARQUES, a luxury menswear label with a distinctive narrative interweaving the cultural essence of Dubai and Lisbon. The brand reflects a pursuit of timeless elegance. Under my creative helm, MARQUES has received numerous accolades and has been featured in various media outlets, both digital and print. I led the brand in forging partnerships with the film and music industries, notably dressing key characters for cinematic pieces and… Show more In January 2020, I embarked on a new venture, founding MARQUES, a luxury menswear label with a distinctive narrative interweaving the cultural essence of Dubai and Lisbon. The brand reflects a pursuit of timeless elegance. Under my creative helm, MARQUES has received numerous accolades and has been featured in various media outlets, both digital and print. I led the brand in forging partnerships with the film and music industries, notably dressing key characters for cinematic pieces and artists for music videos. The brand's evolution saw an expansion into leather goods, fragrances, and the establishment of a Bespoke Atelier, furthering our footprint in the lifestyle domain.Our commitment to sustainability is not just a statement but a practice embedded in our operations. We adhere to a made-to-order production model to minimize waste and prioritize the use of organic materials, aligning with the ethos of mindful luxury.The brand was officially introduced to the world on December 1st, 2020 in Dubai at the iconic Opus designed by the late Zaha Hadid. Since then, MARQUES has been on a trajectory of growth and recognition, with a series of appointment-only presentations in the Middle East and Europe.Our Bespoke Atelier extends the brand's narrative into diverse realms including fashion, interior design, automotive, and beyond. MARQUES is not merely a brand; it's a testament to the polished modern man's narrative, aiming to transcend fleeting trends and resonate with individuals who appreciate the confluence of art, luxury, and conscientious living.This position has been a profound journey in melding creative visions with strategic business acumen, nurturing a brand from its nascent stage to a growing name synonymous with subtle opulence and discerning taste. Show less

Manage media relations, PR, branded partnerships and creative solutions for 3rd parties and personal online platforms. Clients and partners include Rolls Royce, McLaren, Franck Muller, Ounass, BMW, etc. 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:- Developed and launched personal social media brand in the men’s lifestyle niche with a growing audience on social media surpassing 70,000 individuals. - Managed all projects from concept to delivery including photoshoots, video shoots, photo &… Show more Manage media relations, PR, branded partnerships and creative solutions for 3rd parties and personal online platforms. Clients and partners include Rolls Royce, McLaren, Franck Muller, Ounass, BMW, etc. 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:- Developed and launched personal social media brand in the men’s lifestyle niche with a growing audience on social media surpassing 70,000 individuals. - Managed all projects from concept to delivery including photoshoots, video shoots, photo & video editing, KPI reports, etc. - Performed ongoing benchmark and research to identify and capitalize on market trends. Including attending industry events such as Geneva Motor Show and Men’s Fashion Week in Milan and Paris. - Produced media kit to demonstrate key analytics for use during negotiation and sales proposals. - Built strong relationships with clients, communications agencies, trendsetters, and other relevant individuals in the region. - Featured on titles such Esquire Middle East and Arabian Business for accomplishments in the field. Show less

Embarked on a creative expedition with ITP Live from its inception, spearheading branded partnerships with a spotlight on influencer marketing. As the influencer and creative catalyst behind various projects, I seamlessly navigated through the realms of digital campaigns, fostering enduring engagements with eminent brands.Accomplishments:- Pioneered and nurtured a spectrum of branded partnerships, each tailored with a unique narrative, ranging from long-term collaborations to… Show more Embarked on a creative expedition with ITP Live from its inception, spearheading branded partnerships with a spotlight on influencer marketing. As the influencer and creative catalyst behind various projects, I seamlessly navigated through the realms of digital campaigns, fostering enduring engagements with eminent brands.Accomplishments:- Pioneered and nurtured a spectrum of branded partnerships, each tailored with a unique narrative, ranging from long-term collaborations to dynamic one-off campaigns.- Championed the production of creative digital solutions from conceptualization to delivery, ensuring each campaign resonated with the targeted audience while upholding the brand ethos.- Successfully worked on illustrious accounts including Emaar, Abu Dhabi Commercial Bank, Lexus, SuitSupply, Issey Miyake, and Fujifilm, each culminating in positive client feedback and enriched brand narratives.- Acted as both the influencer and creative linchpin, crafting and personifying authentic stories that bolstered brand engagement and crafted a distinctive digital footprint. Show less

Ascending to the role of Marketing and Communications Manager, I steered the corporate marketing and communication endeavors, reporting directly to the CEO. My stewardship extended over a diligent 3-member team, ensuring coherent brand management, strategic marketing outreach, robust PR campaigns, meticulous event planning, and successful product launches.Accomplishments:- Orchestrated a comprehensive rebranding, encompassing branding materials, catalogues, and digital channels like… Show more Ascending to the role of Marketing and Communications Manager, I steered the corporate marketing and communication endeavors, reporting directly to the CEO. My stewardship extended over a diligent 3-member team, ensuring coherent brand management, strategic marketing outreach, robust PR campaigns, meticulous event planning, and successful product launches.Accomplishments:- Orchestrated a comprehensive rebranding, encompassing branding materials, catalogues, and digital channels like the website and social platforms, bolstering brand perception and recognition.- Spearheaded the market introduction of the $1.85M Fenyr SuperSport and managed the $3.5M Lykan HyperSport's limited edition life-cycle until all units were sold, signifying a milestone in product management.- Conceived and realized both private and industry events, liaising with internal cohorts, agencies, and service providers to ensure seamless execution. Notable events include the Dubai International Motor Show, Auto Shanghai, Monterey Car Week, and the brand’s inaugural showcase at the Geneva International Motor Show.- Instigated a consistent online marketing blueprint that propelled brand awareness and amplified audience growth, marking a monumental 1000% audience surge on social media over the tenure.- Crafted compelling presentations for an array of stakeholders including B2C clients, investors, and B2B clients, facilitating engagements under the aegis of W Motors Design Studio and its affiliate, ICONIQ Motors in Shanghai. Show less

Joined as an intern as part of my Masters' degree in Luxury Management. Responsible for overlooking day-to-day activities and manage digital channels. 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:- Started the rebranding process at the company. - Aligned messages across online and offline communications.- Created and implemented Social Media strategy. - Was involved in the premiere of a new product concept at the Dubai International Motor Show.

Embarked on an early professional foray at Centro VFV, a forward-thinking entity committed to sustainability and waste minimization via recycling and repurposing of vehicles and parts. As an Executive Assistant Intern during the summer of 2010, I embraced a myriad of administrative tasks while also venturing into process improvement under the mentorship of the department's manager.Accomplishments:- Efficiently executed daily administrative tasks, ensuring smooth operations within… Show more Embarked on an early professional foray at Centro VFV, a forward-thinking entity committed to sustainability and waste minimization via recycling and repurposing of vehicles and parts. As an Executive Assistant Intern during the summer of 2010, I embraced a myriad of administrative tasks while also venturing into process improvement under the mentorship of the department's manager.Accomplishments:- Efficiently executed daily administrative tasks, ensuring smooth operations within the office.- Collaborated with the department's manager in the formulation and dissemination of a best practices guide, aimed at standardizing operational procedures, which was embraced by the entire team, paving the way for enhanced workflow efficiency. Show less