Repped by BYT.

I creative directed and produced 'Ascent' for Frequency, a docu-series that showcased the diverse creativity of Black artists across multiple genres. The series featured artists such as Little Simz, Yendry, Smino, Cookiee Kawaii, and Savanah Re, alongside influencers Ricky Thompson, Denzel Dion, and musical talents like Tiera and Saidu Tejan-Thomas Jr., as well as the collective Everyday People.I created the original launch format for RADAR, a global initiative that highlighted emerging artists worldwide, significantly enhancing the platform’s diversity and reach.I developed and directed 'Caviar Chronicles,' a social content series that blended hip-hop culture with anime, presenting personal stories of rap artists in a unique, animated format. The series featured artists such as Vince Staples and Trippie Redd.I contributed to the creative development of 'Chillin Island,' a TV project with HBO and executive producers Drake and the Safdie Brothers, featuring high-profile artists such as Rosalía and Lil Yachty.I directed an original short film titled 'Release Day.' Set on September 24th, 1991, a pivotal day when hip hop and rock collided and many iconic albums were released, the film follows two teenagers as they face an impossible choice: which album to buy?My final project involved creatively directing and producing the announcement promo for "Anything Goes with Emma Chamberlain."

I managed cross-functional teams, overseeing the creative process of original digital content from conceptualization to execution, ensuring the content aligned with Spotify’s marketing, music, and content strategies.I led the creative development of a five-part series called "The Hush," which explored awkward adolescent romances. This series was featured on the Are & Be playlist and included artists such as Monica, Ro James, Ari Lennox, Estelle, and BJ the Chicago Kid.I created and produced 'Butt Dial,' a 12-episode comedy podcast that featured collaborations with artists like Haim, Phoebe Bridgers, Aminé, Vampire Weekend, and Killer Mike.I led the creative development of "New Cash Order," a half-hour documentary about the rise of Cash Money Records.I developed a five-part series called "Recall" that focused on rappers recounting their most vivid dreams. This series was made for the RapCaviar playlist.I developed and directed original documentaries and live performances for artists such as A$AP Ferg and Ty Dolla $ign.

I developed a slate of Latinx-focused branded content series for Facebook Watch and Chase.

I developed, pitched, and directed branded content for major brands such as Google, Nokia, American Express, Condé Nast, MasterCard, and Johnnie Walker.

I post-supervised, produced, and edited on the self-titled visual album "Beyoncé," The Mrs. Carter Show World Tour, and the On the Run Tour.