• Create digital content strategies across all online platforms and set short-term goals.• Develop editorial calendars that align with the brand direction and meet the objectives of the business. Delegate tasks and ensures deadlines are met.• Drive social media strategy and organic content planning and creation to increase followers and engagement of key audience segments• Manage day-to-day social media activities, monitoring, optimizing, responding, and engaging with our social community.• Manage website updates and activities. Analyze traffic metrics to generate reports to leadership and marketing teams. • Use photography and video skills to support content creation.• Create stories of our clients, staff, volunteers, and families in innovative and compelling ways for the Philabundance brand.• Driving traffic and engagement that translates to donations and brand promotion.• Managing a content marketing budget.• Measuring the results of marketing activity to inform future marketing campaigns.• Collaborate with design and writing teams to produce high-quality content.• Collaborate with the public relations team to produce high-quality media packages containing images, SOTs, and video clips.

I generate and manage digital information, including blogs, email newsletters, social media, and website content for Philabundance, the Delaware Valley’s largest hunger-relief organization, which acquires, rescues, and distributes food to help feed those in need while also advocating for policies that increase food access.Responsibilities:- Oversee digital strategy for the organization while ensuring brand consistency across all social media platforms, email distributions, and website content- Assist with the development and execution of the digital marketing and communication strategies- Optimizing digital advertising and paid media campaigns to increase online visibility- Responsible for creating and managing the organization’s photography and video assets- Manage digital content creation and execution for the organization while supporting multiple departments’ external digital communications goalsExecute email creation and distribution and subscriber acquisition strategies for fundraising, volunteer, and member agency departments.- Manage content on the website, including maintaining campaign and department landing pages while optimizing UX for desktop and mobile interfaces- Coordinate with creative and PR departments on fundraising and marketing projects - Utilize listening tools and analytics platforms to report on campaign performances, digital engagement, and growth metrics- Act as liaison with internal IT team as well as with external digital vendors- Led major website redesign

Develop and manage website, email, social media, photography, and video content for the WHITE ROCK YMCACollect member and program participants' stories and photographs.Work with Membership & Marketing Director to create a Marketing Plan in which all branch marketing needs are met.Manage monthly member newsletters.Market Programs through email & social media.Grow branch social media presence and number of members connected to the Y through social media.Monitor website statistics through Google AnalyticsMonitor reviews on digital platforms.Assist as needed in the campaign and other special events.

● Developed lesson plans & programming for year-long programs, including summer camp.● Maintained and updated Member Tracking System.● Reported monthly metrics and created monthly narratives.● Fulfilled all director duties when Site Director was absent.