Josh Nelson Email & Phone Number

United States

Southeast, United States

▪ Developed and executed marketing activations, leading to a positive percentage to LY growth in sell-through and revenue drivers.▪ Commenced sales and marketing-driven initiatives with retailers, such as Macys, ULTA Beauty and Sephora.▪ Initiate sales and education-driven initiatives for over 95 locations while leading and developing a sales team to execute brand growth.▪ Achieved a +136% to LY in sales for 2023 and on track to end 2024 with a +125% to LY.▪ Execute brand strategies and development across all internal cross functioning teams and external partners.▪ Develop and implement strategies to improve market share, profit, and retailer partnership attribution.▪ Hold responsibilities for profit & loss (P&L) statements and KPI Metrics and Analysis.▪ Facilitate field education and onboarding activities across multiple retailers while provide the necessary tools, resources, and education to partners to achieve targeted performance goals.▪ Facilitate one-on-one Learning Labs with specific markets catering to NUDESTIX brands in brick & mortar stores.

Central Florida

▪ Managed 5 Estee Lauder Companies brands (Estee Lauder, Bobbi Brown Cosmetics, Origins, Bumble & Bumble,& Tom Ford Beauty) in 18+ locations within the greater Orlando area.▪ Executed trade marketing strategies resulting in a +19% increase in market share across the state of Florida.▪ Managed profit/loss statements and led efforts to improve market share and retailer partnership attribution.▪ Reached up to +21.15% to plans and surpassed corporate event sales by at least +55%. Headed key aspects of a numerous non-corporate grass-root events for Bumble and Bumble as well as a Bobbi Brown Mega Event, whichgarnered $15K+ in sales and exceeded plan at over 207%.

Greater Orlando

▪ Implemented marketing campaigns and territory plans to achieve targeted goals for the East Orlando, Winter Park, and Downtown Orlando markets for long-term care, skilled nursing homes, and assisted living facilities.▪ Generated referrals through effective presentations and prospecting.▪ Managed and ran 67+ communities while forming partnerships with communities and facilities in support of the nation's largest single-source healthcare provider.

Greater Orlando

▪ Oversaw 1M+ in business over 13 locations while managing a full-time staff and supporting the specialty-multi sector of Estee Lauder in the Orlando market.▪ Facilitated sales strategies and benchmark goals for each location.▪ Reached +26% while maintaining staffing and scheduling capabilities for dozens of advisors and associates.▪ Trained, coached, and mentored other leaders across the country.▪ Held role of Education Leader in “Beautiful Start Training Seminars” for new Estee Lauder associates in ULTA Beauty, Sephora, Macys, Belk, Dillards, Neiman Marcus, and Bloomingdales.▪ Transitioned the Orlando Market from -31.6% to plan to the #1 market in the country in under 3 years.

Orlando, Florida, United States

▪ Oversaw operations associated with the largest and highest flagship branch in Orlando.▪ Provided coaching, training, and mentoring to supervisors and other staff members.▪ Collaborated with management personnel to manage P&L.▪ Worked directly with top performing Chase Private Client Bankers and Advisors to achieve maximum D&I growth.▪ Reviewed and updated marketing materials and other collateral.▪ Performed operational audits and ensured compliance with all required policies and procedures.

Orlando, Florida Area

▪ Managed retail store operations associated with Aveda products.▪ Held key roles in the set-up of store events and product launches to strengthen brand presence and garner additional sales growth.▪ Provided training and guidance to new advisors.▪ Achieved a year-over-year sales increase of 14%.▪ Positioned the store as the top store in the southern region; ranked #4 in the United States.

Evansville, Indiana And Savannah, Georgia

▪ Managed retail counters at Estee Lauder in Belk and Dillard’s (Evansville, IN and Savannah, GA).▪ Organized in-store events to promote various items as well as new product launches.▪ Ensured that all customer inquiries and issues were handled in a timely manner.▪ Received multiple awards for excellence in sales and customer service.▪ Maintained store collateral and schematic changes.

Bachelor Of Arts - Ba, Business

Business; Administration and Management; Finance

Business Administration And Management, General

Junior Classical League; Latin Club, Orchestra; Violin, American Sign Language, Art/Design Club, and Culinary Arts Club.