Led strategic design and production of brand marketing initiatives for a $200 million Fintech company, elevating brand perception across print and digital channels, and increasing brand awareness by 40 percent over four years through the company’s evolution from a single-product offering to a multi-product portfolioOversaw development of strategic visual branding and multi-channel creative marketing for new products from concept to launchStoryboarded and produced high-level marketing and training videos, including customer testimonials, product demos, investor pitches and recruiting spots Maintained brand guideline updates and coached creative partners (cross-functional teams, contractors, etc.) on proper use of brand standards across all channels and platforms Worked with project managers to identify inefficiencies and implement processes and tools to boost productivity for design productionMentored junior designers and fostered a collaborative culture of learning and innovation

Led the creative department for a $65+ million corporation, owning and managing the Chef John Folse visual brand strategy across five divisions Created and implemented a cross-divisional visual brand identity system to modernize and streamline the Chef John Folse visual brand across all consumer touch pointsSpearheaded the design, publication and national launch of an award-winning cookbook which increased sales for the publishing division by 50 percentEstablished enterprise-wide brand standards for photography and image assets and managed asset delivery to distributors and vendorsLed the visual branding and Grand Opening campaign strategy for a restaurant venture that generated $2.68 in revenue and garnered regional acclaim in Jackson, Miss.Determined resourcing strategy for creative production, leveraging in-house team, freelancers, and agency partners

Crafted award-winning, captivating brands, long-term brand strategies, and comprehensive marketing campaigns for startups to Fortune 500 companies across multiple industries, leading, developing, and expanding the creative team from a three-person, boutique design studio to a full-service marketing and advertising agency over nine years.• Produced creative solutions from early concept through final implementation.• Set the look and feel for large-scale projects and multi-channel campaigns, visually translating client briefs into mood boards, palettes, mockups, and other visual guides.• Piloted brand discovery meetings and group brainstorming sessions.• Guided a seamless brand experience across all print and digital channels through strict enforcement of brand standards among internal team, contractors, and agency partners.• Contributed creative expertise to sales pitches and client presentations.• Mentored new talent and fostered a positive environment of creative learning and growth.

• Developed award-winning marketing and advertising campaigns, working closely with clients to review goals and objectives, define project deliverables, develop concepts and execute multi-channel solutions• Conducted client presentations and internal critiques• Produced estimates for design and production services• Contracted and directed external vendors and coordinated photography and tv/video shoots• Oversaw print production and attended press checks• Interviewed, selected, and supervised graphic design interns• Maintained office equipment and tools for the department