I lead Nova Entertainment’s national branded entertainment team, CREATE which employs over sixty of the industry’s most exciting and diverse talent across multiple disciplines, including omnichannel campaign strategy and delivery, research and analytics, commercial partnerships, trade marketing and communications and brand funded content development and production. CREATE works directly with our sales team, clients and partners to produce industry leading strategic media solutions that connect with audiences, deliver results and grow revenue. Core role is also the development and delivery of Nova Entertainment's corporate strategy, associated operating cadence and internal communication, in collaboration with the senior executive team.

In this role, I was responsible for leading the Melbourne CREATE team. I worked with the local sales team, clients and partners to produce industry leading strategic media solutions for brands.