Laura Duff Email & Phone Number

Perth, Wa, Au

Perth, Western Australia, Australia

Developing and managing the social media strategy for Therapy for Kids Perth, including content creation, community engagement, and growing the brand's online presence.

Edinburgh, Scotland, United Kingdom

Content Creation and Management:• Created and developed Content Hub & Content Azure board for managing content projects• Organised all 2i content and built up a library of 2i team picturesEvent Coordination:• Arrange logistics, organised merchandising, and designed/created engaging content and campaigns for eventsVideo Content and Animations:• Produce and manage video content, including animations and interviewing stakeholdersGraphic Design:• Design infographics for social mediaBlogging and Website Management:• Write blogs and manage the blog uploads/news updates on the websiteSocial Media Campaigns:• Create and manage social media campaignsGuilds & Brand Ambassadors:• Owner of the Women's Empowerment Guild • Member of the Charity Guild• 2i Brand Ambassador Manager - played a key role in 2i's 2023 rebranding and managed communications throughout the rebranding process

Edinburgh, Scotland, United Kingdom

2i Testing is the UK’s largest independent software testing company. In this role, I am responsible for all content aspects within the company, requiring daily interdepartmental communication.Social Media Management: • Create, schedule and analyse content across LinkedIn and TwitterContent Creation, Video Editing and Graphic Design: • Created the first video content for 2i, including interviews of stakeholders and ‘meet the team’ content• Create infographics for social media• Developed content processes from scratch Project Management: • Incharge of communications with and management of Gecko, the external marketing teamEvent Planning: • Contribute to the successful planning and execution of the 2i team attending multiple events including the Defence Procurement Supply Chain Event 2023 and the National Software Testing Conference 2023 • Coordinated logistics such as event set-up and travel logistics • Incharge of marketing efforts to promote all company events through social media and 2i’s website

Edinburgh, Scotland, United Kingdom

• Create and present advice-based video-podcasts about my experience in University

Edinburgh, Scotland, United Kingdom

Wedo is a Fintech start-up: one app which runs your freelance or gig-economy business.Social Media Strategy: • Built up the companies social media channels from scratch including YouTube, Instagram, Facebook, LinkedIn, Twitter and TikTok that collectively have thousands of followers• Created content calenders for 3 months in advance of contentVideo/Audio Editing: • Edited 20+ podcasts and other video content for YouTube seen by thousands of people weekly• Created 100+ snippets for Instagram, Twitter, Linkedin and TikTokInterviewing: • Hosted a weekly podcast for 12+ months that features, interviewing new guests each week, on Spotify, Soundcloud, Apple Music and YouTube, gathering thousands of views weekly• Hosted livestreams with various guests reaching hundreds of viewsCopywriting:• Wrote 100+ captions for Instagram, TikTok and YouTube descriptions• Written 15+ blogs on various topics including opinion pieces on bias in the workplace, work-related advice and mental healthGraphic design• Created and edited graphics and 20+ thumbnails for YouTube and Soundcloud using Adobe Illustrator

Edinburgh, Scotland, United Kingdom

Edinburgh, Scotland, United Kingdom

• Engaged in weekly meetings with the podcast team and helped with the editing and format of their podcast content • Brainstormed different topics and potential interviewees for the podcast

Kirkintilloch, Scotland, United Kingdom

One of Scotland’s oldest and most trusted retailers• Ensured customer satisfaction working at the counter, and in the bakery

Valencia Area, Spain

House of Frasers was one of the most established department stores in Britain• Developed visual merchandising skills