• oversaw all aspects of online presence including social media platforms, content, and SEO• directed the launch of new website, app, and video production department• brought on to: rebrand and build a cohesive digital presence, create a plan for fundraising and donor outreach, improve CRM, identify opportunities for partnership in the local community, and create Spanish-language content

E-commerce business providing wine & spirits gift concierge service worldwide• developed marketing strategies focused on digital campaigns and SEO to support sales goals• maintained established relationships and sought out new partnerships with spirits brands

MARKETING DIRECTOR / AUCTION MANAGER (July 2013-October 2014)• oversaw brand strategy and streamlined infrastructure of the marketing department • managed auction department of 35+ employees, executing multiple auctions live and onlineMARKETING MANAGER (March 2012-June 2013)• responsible for catalog production and content creationWINE SPECIALIST (March 2010-February 2012)• conducted cellar appraisals and consignment process for clients

WINE DIRECTOR (September 2008-February 2010)• devised sales strategies designed quarterly catalogs in keeping with the store’s brand imageHEAD WINE BUYER (January 2006-August 2008)• selected new wines and maintained a constantly evolving selectionWINE CONSULTANT (October 2003-December 2005)• researched reviews and industry news to successfully recommend wines to customers