Maria Radu Email & Phone Number

- Served Chevrolet client across all things paid search and social- Built paid search and social media strategy plans for in-market and lifestyle activations- Managed budget from start to finish including spend actualization, fees, and billing- Worked with key client partners, vendors, and other agencies for holistic planning and integration opportunity identification- Translated desired overarching business outcomes to specific search and social executions for tactical teams to put in motion- Evaluated the performance of associates and managers and provides guidance for professional development- Developed testing protocols for team implementation with measurable outcomes and key action step

- Oversaw day-to-day activities and led paid social efforts for Cadillac by contributing to media plan developments and activation strategies- Championed for innovative products, first-to-market opportunities, and betas to exceed clients’ KPIs- Managed social budgets by determining allocation across campaigns, monitor pacing, and billing- Collaborated with General Motors’ audience teams to test new tracking and implement audiences across all brands’ social campaigns

Detroit

- Monitored and managed Cadillac paid social campaigns- Mentored junior staff and help manage their projects/day-to-day activities- Built an always on paid social amplification plan for Cadillac’s organic content, which has successfully been implemented

Detroit, Michigan

- Supported OnStar, GM Fleet, Certified Pre-Owned, and BuyPower Card paid social campaigns- Assisted in paid social media plan development for 2019 campaigns- Presented media plans and performance reports to key clients

Greater Detroit Area

- Built, optimized, and budget paced search and social campaigns for OnStar and GM Fleet- Collaborated with interns on a media plan; developed social media and paid search strategies- Provided assistance in exploring new social media opportunities- Wrote ad copy for paid search campaigns- Launched and managed new product offerings/betas from search engine partners

- Created a tool for the quote team to easily access WDX information for future orders- Found mistakes in Ford's WDX handbook and documented them, creating another option for the quote team to find complicated parts

- Filed and organized student records that aided the office staff in finding files quickly- Maintained a system that kept track of student surveys, which communicated information more efficiently, improving the morale of the office staff

Bachelor’S Degree, Digital Marketing, Information Technology Management

High School