Support the growth of The Coven by ensuring an orchestrated and thoughtfully-executed approach to communications that attracts new, prospective members and keeps our existing community engaged. Drive both short and long term business objectives, balancing brand-building communications with a promotion schedule that has clear impact on key business metrics.Highlights: • Spearheaded implementation of a new membership management system, creating streamlined purchasing flows, and simplifying the member onboarding process.• Developed and deployed a comprehensive marketing toolbox tailored for franchisees, empowering them with the tools and resources needed to thrive within The Coven's community ownership model. • Oversee comprehensive systems and technology support for both internal headquarters teams and franchisees, including the onboarding of new team members and community owners to our suite of programs, systems, and tools. Provide ongoing support and standard operating procedures to ensure smooth day-to-day operations.• Curate a dynamic content calendar and promotional project plans, ensuring alignment with our organizational goals and values while supporting programming initiatives.• Foster collaborative partnerships to drive upcoming projects and initiatives, including the creation of organic and paid media content, implementation of a data warehouse, and synchronization of information across systems.• Make the website really pretty, and really functional. Drive tour signups, gatherings inquiries, and membership conversions across all locations that deliver to our key stakeholders throughout the sales process.

Web Development & Design • Graphic Design • Brand DevelopmentWeb Development & Design: • Content Strategy / Management • Cohesive visual campaigns• eCommerce optimization• Squarespace Circle member• Proficient in Shopify, WordPress, Wix. Graphic Design: • Illustration & Iconography• Multi-platform campaign collateral • Email asset creation and organization• Print & large format designBrand Development: • Expand brand identity through the creation of patterns, iconography, refining fonts, and using consistent imagery across different themes of the brand. Event & Retail Solutions: • In-store signage• Chalkboard Art• Event planning

As the lone designer in my Full-Stack Web Development Bootcamp cohort, I am an intuitive front-end developer, learning both front-end languages and back-end development processes to expand my knowledge of all things web & digital. HTML5 • CSS3 • JavaScript • jQuery • Command Line • GitBootstrap • Bulma • Express.js • React.jsNode.js • Database Theory • MongoDB • MySQL

• Responsible for maintaining brand integrity across all touchpoints, internal and external.• Design for both print and digital display• Collaborate with marketing team on creative projects and initiatives• Bring content to life using Adobe suite and various photo/video editing tools• Publish content via CRM applications• Executes and oversees design projects and visual content• Prioritize, set and adhere project deadlines• Route ongoing drafts, final proofs, and project review meetings to appropriate stakeholders• Create well-structured and organized files; delivers full quality assurance for all files• Coordinates quotes, logistics and production with vendors as necessary; handles production errors• Stays up-to-date on current design trends and web standards; proactively brings reccomendations for improvement• Manage current mailing and email lists from owner database

Responsible for the design, delivery, and installation of promotional material and communications across multimedia and physical platforms. Responsible for the coordination and execution of store events across the three retail stores, utilizing initiatives and goals of the marketing, purchasing, and operations teams to increase sales, and foster productive communication between the marketing department and stores at an operational level. • Graphic Design Assistant• Event Coordinator• Brand and Design Assistant• Marketing Material Coordinator• Instagram Account Manager• Retail Interior Design

• Assistant Graphic Designer • Support the marketing team and its different areas of design, content creation, event coordination, promotional material distribution, and community relations. • Create and distribute in-store marketing materials including promotional posters, hand-drawn chalkboards, local vendor profiles, and deli menu boards. • Aided with transitioning and migrating all web content during a major reconstruction of the Lakewinds website. • Process and distribute material donation requests.

• Design, create, and install visually engaging promotional chalkboards.• Communicate with the marketing team to promote messages at a store level consistent with marketing and purchasing priorities. • Communicate with store department managers to promote sales on a department level.

Counselor-In-Training Program Leader Responsible for guiding a large group of 22 teenage girls in developing leadership, counseling, and personal skills. During this month-long training program, they were prepared to be role models and successful teachers and staff members at camp, and elsewhere. Wilderness Guide Outdoor education and skill development on trips ranging from 5 - 10 days. Ensuring the safety and of youth participants on wilderness trips to the Boundary Waters Canoe Area, Superior Hiking Trail, and Apostle Islands. Facilitating meaningful learning experiences in a wilderness setting.Arts & Crafts Program Director Responsible for the organization, preparation, and planning of the Arts & Crafts activity at camp, as well as leading 100+ children in craft activities throughout the four activity periods in a day.

Creating advertisements for new products, specific events, and seasonal specials at Perfect Games, including magazine, newspaper and bus advertisements. Developed Marketing and Advertising skills, and collaborative design skills.

Responsible for arranging products and inventory into visual displays that increase visual accessibility and sales.