Jeff Hoffelt
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Jeff Hoffelt Email & Phone Number

Vice President, Content Strategy at broadhead.
Location: Greater Madison Area, United States, United States 8 work roles 2 schools
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Current company
broadhead.
Role
Vice President, Content Strategy
Location
Greater Madison Area, United States, United States
Company size
407 employees

Who is Jeff Hoffelt? Overview

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Quick answer

Jeff Hoffelt is listed as Vice President, Content Strategy at broadhead., a company with 407 employees, based in Greater Madison Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Jeff Hoffelt.

Jeff Hoffelt previously worked as VP, Content Strategy at Broadhead. and Chief Communications Officer/ VP, Integrated Communications at Filament. Jeff Hoffelt holds Bachelor Of Science - Bs, Marketing And Communications from University Of Wisconsin-River Falls.

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broadhead.

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Profile bio

About Jeff Hoffelt

I’m a storyteller at heart, a strategist by trade & a proven team leader who believes that great marketing is about more than moving product - it’s about creating moments that connect, inspire, and build community.For the past 15 years, I’ve helped brands within agriculture, technology, wellness, consumer products, and more, uncover what makes them special and connect with their audiences. Along the way, I’ve built and led teams who excelled in content, social media, digital & paid media, and even a full communications house of teams - all while fostering environments that thrive on collaboration and creativity.My approach:✔️ Pinpoint each brand’s superpower✔️ Tell that story across customer touchpoints✔️ Build and lead teams that genuinely love what they do—and it shows in the workToday, as head of content strategy at broadhead, I work with companies that are changing how we eat, move, and live. My cross-industry and cross-channel experience helps me create solutions that truly connect with audiences, building trust and loyalty that turn into long-term results.My workplace fuel? Creating moments of brand love, because that’s where brand loyalty really begins.

Current workplace

Jeff Hoffelt's current company

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broadhead.
Broadhead.
Vice President, Content Strategy
Madison, WI, US
Website
broadheadco.com
Employees
407
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Company profile
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8 roles

Jeff Hoffelt work experience

A career timeline built from the work history available for this profile.

Vice President, Content Strategy

Broadhead.

Madison, WI, US

Vp, Content Strategy

Current
Broadhead.

Minneapolis, Minnesota, United States

I laser in on messages that help companies stand out from the competition, and build plans that move prospects through the buying journey. Focus areas include: brand messaging, POVs & positioning, customer journeys, hero activations and integrated cross-channel plans.

Jan 2024 - Present

Chief Communications Officer/ Vp, Integrated Communications

Filament

Madison, Wisconsin, United States

Led a cross-functional house of PR, Social Media, Digital & Paid Media teams. Strengthened touchpoints and drove conversions across paid, earned & owned media for 30+ national and global brands.+ Interim Digital & Paid Media team lead: August 2022-May 2023

Aug 2022 - Mar 2024

Director Of Social Media Marketing

Filament

Introduced and grew agency social media capabilities, leading a team of 10 specialists. Created and scaled digital ecosystems and ad funnels for 30+ national and global brands.

Jan 2019 - Aug 2022

Senior/ Marketing Manager, Pr, Content & Social Media

Filament

Strategized, implemented, and elevated integrated content strategies for 10+ lifestyle and B2B clients, focusing on building brand connections.

Jan 2015 - Jan 2019

Marketing Executive/ Associate, Public Relations

Filament Marketing

Built omnichannel content libraries and media relationships for B2B agronomy, commercial swine and cattle clients, securing recurring earned media in top national niche publications.

Jan 2012 - Jan 2015

Reporter & Photographer

Capital Newspapers

Madison, Wisconsin Area

Covered news, policy, consumer perceptions, business advice, and features for Agri-View, Wisconsin’s leading agriculture publication.

Jan 2010 - Dec 2012

Copyeditor

Ke Kalahea

Hilo, Hawaii

Edited and elevated articles on local news and cultural trends. Wrote series on Hawaiian agriculture, the people behind Hawaii's food and their merging of traditions with innovation.

Aug 2009 - Dec 2009
Team & coworkers

Colleagues at broadhead.

Other employees you can reach at broadheadco.com. View company contacts for 407 employees →

LH Lexie Hemze Lexie Hemze Colleague at Broadhead. Greater Minneapolis-St. Paul Area, United States View → JM Jaymi Michael Jaymi Michael Colleague at Broadhead. Minneapolis, Minnesota, United States, United States View → DW Dee Weeda Dee Weeda Colleague at Broadhead. Creston, Iowa, United States, United States View → LR Leah Rohweder Leah Rohweder Colleague at Broadhead. Minneapolis, Minnesota, United States, United States View → RK Ryan Krumwiede Ryan Krumwiede Colleague at Broadhead. Minneapolis, Minnesota, United States, United States View → VE Victoria Esser Victoria Esser Colleague at Broadhead. Greater Madison Area, United States View → MK Michaela King Michaela King Colleague at Broadhead. Greater Milwaukee, United States View → PO Pat O'Brien Pat O'Brien Colleague at Broadhead. Minneapolis, Minnesota, United States, United States View → CO Carolyn Olson Carolyn Olson Colleague at Broadhead. Minneapolis, Minnesota, United States, United States View → AS Anna Sutherland Anna Sutherland Colleague at Broadhead. Minneapolis, Minnesota, United States, United States View →
2 education records

Jeff Hoffelt education

FAQ

Frequently asked questions about Jeff Hoffelt

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What company does Jeff Hoffelt work for?

Jeff Hoffelt works for broadhead..

What is Jeff Hoffelt's role at broadhead.?

Jeff Hoffelt is listed as Vice President, Content Strategy at broadhead..

Where is Jeff Hoffelt based?

Jeff Hoffelt is based in Greater Madison Area, United States, United States while working with broadhead..

What companies has Jeff Hoffelt worked for?

Jeff Hoffelt has worked for Broadhead., Filament, Filament Marketing, Capital Newspapers, and Ke Kalahea.

Who are Jeff Hoffelt's colleagues at broadhead.?

Jeff Hoffelt's colleagues at broadhead. include Lexie Hemze, Jaymi Michael, Dee Weeda, Leah Rohweder, and Ryan Krumwiede.

How can I contact Jeff Hoffelt?

You can use AeroLeads to view verified contact signals for Jeff Hoffelt at broadhead., including work email, phone, and LinkedIn data when available.

What schools did Jeff Hoffelt attend?

Jeff Hoffelt holds Bachelor Of Science - Bs, Marketing And Communications from University Of Wisconsin-River Falls.

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