Matthew Wilcox Email & Phone Number

Connecticut, United States

Core Member of the executive leadership team, playing an active role in the diligence and integration for multiple acquisitions, expanding the company's portfolio from 17 to 130+ locations since 2014. IGNITE Fitness Holdings (previously ECP-PF Holdings Group, both Private Equity owned companies), is one of the largest Planet Fitness franchisees, currently operating 130+ locations across the Unites States and Canada. I represented management through a successful recapitalization in 2017, and sale of the business in 2022.Additionally, I led the strategic direction, development, execution, and tracking of all multi-channel marketing and customer acquisition/retention activities, maximizing sustainable growth across US and CAN regions of the business.• Created and managed annual marketing budget of $25M+, leading to consistent annual growth of over 15%.• Collaborated with FP&A to build out proper marketing analytics and reporting, set key performance benchmarks and targets, define forecasts, build and refine analytics dashboards, and design ROAS roadmaps, allowing to scale marketing investment, improving marketing efficiency by 20%, and achieving company-wide strategic growth objectives.• Developed full-funnel lead-gen and CRM strategy, improving prospect conversion and increasing lifetime value of current customer, generating over $1M in new revenue per year.• Managed all agency partner strategies and direction, including media, creative, PR, and research, to deploy effective promotional and brand campaigns for both U.S. and CAN markets.• Franchise Marketing Committee: Elected by fellow franchisees to represent franchisee base in collaborating with franchisor and providing input, advice, and support on all aspects of national brand marketing, advertising, brand consistency, and member experience. Served three two-year terms.

Orange, Connecticut

Core senior management team member of private equity owned and one of the largest ownership groups of the Planet Fitness concept. Duties included developing a high performing marketing & sales department from the ground up, and leading the strategic direction, development, execution, and tracking of all multi-channel marketing and customer acquisition/retention activities, maximizing sustainable growth across all US and CAN regions of the business.

Danbury, Ct

Union Savings Bank is a $2.5 B mutual bank providing financial services through its commercial, residential and consumer lending divisions, corporate services, retail banking and investment management services.Specifically responsible for the vision, strategy and development of the Bank’s digital marketing brand. Developed, designed and leveraged the company's website, digital, mobile and social media marketing channels, to deliver profitable business growth. The thought leader for developing, implementing, tracking, and analyzing all strategic digital marketing initiatives creating demand, increasing acquisition and securing greater retention. In addition to developing/managing a comprehensive digital strategy, I also identified, developed and managed new loyalty and fee income opportunities for the Bank, increasing customer LTV & driving additional revenue to the Bank’s bottom line.

Stamford, Ct

Affinion Group provided innovative, affinity marketing solutions, which strengthened their client’s customer relationships, through building branded marketing products and programs for each partner. I specifically concentrated on developing and growing Fortune 500 client relationships, constructing new branded product offerings and creating and implementing strategic multi-media marketing plans to support those brands/products.

Norwalk, Ct

Direct point person in client relationship, coordinating and managing multi-channel strategic marketing plans to support products created in-house for Fortune 500 partners from industries such as banking, retail, mortgage and e-commerce.I represented both external and internal teams to maintain the integrity and effectiveness of all marketing, creative/campaigns, resulting in exceeding annual goals by 10%. Additionally, I made all key decisions in marketing/client profitability analysis, recommending and implementing strategic direction, which lowered marketing cost, maximized revenue and capitalized on opportunities to exceed annual goals.

Westport, Ct

Kid-e-sport was a youth sporting good and apparel e-commerce start-up company. Tasked with developing the brand and driving growth from the ground up across online and offline marketing channels, I developed and managed the KPI analysis of all marketing initiatives, deriving strategic direction and making data driven decisions for go-forward marketing initiatives.I spearheaded numerous online & offline channel creative and execution processes, including website, catalog, direct mail, etc. Additionally, I oversaw the search and digital advertising strategy, managing the digital agency and increasing new website traffic and sales.Finally, I managed existing affiliate partnerships and produced new affiliate relationships, that resulted in significant increase in brand awareness and increased revenue.

Bs, Business Management

Activities and Societies: Winner - People's Bank Stock Market Challenge

Education record

Education record