Matthew Wilcox Email & Phone Number

Connecticut, United States

• Core Member of the executive leadership team, playing an active role in the diligence and integration for multiple acquisitions, expanding the company's portfolio from 17 to 130+ locations since 2014. IGNITE Fitness.
• Created and managed annual marketing budget of $25M+, leading to consistent annual growth of over 15%.
• Collaborated with FP&A to build out proper marketing analytics and reporting, set key performance benchmarks and targets, define forecasts, build and refine analytics dashboards, and design ROAS roadmaps, allowing to.
• Developed full-funnel lead-gen and CRM strategy, improving prospect conversion and increasing lifetime value of current customer, generating over $1M in new revenue per year.
• Managed all agency partner strategies and direction, including media, creative, PR, and research, to deploy effective promotional and brand campaigns for both U.S. and CAN markets.
• Franchise Marketing Committee: Elected by fellow franchisees to represent franchisee base in collaborating with franchisor and providing input, advice, and support on all aspects of national brand marketing.

Orange, Connecticut

Core senior management team member of private equity owned and one of the largest ownership groups of the Planet Fitness concept. Duties included developing a high performing marketing & sales department from the ground up, and leading the strategic direction, development, execution, and tracking of all multi-channel marketing and customer.

Danbury, CT

Union Savings Bank is a $2.5 B mutual bank providing financial services through its commercial, residential and consumer lending divisions, corporate services, retail banking and investment management services.Specifically responsible for the vision, strategy and development of the Bank’s digital marketing brand. Developed, designed and leveraged the.

Stamford, CT

Affinion Group provided innovative, affinity marketing solutions, which strengthened their client’s customer relationships, through building branded marketing products and programs for each partner. I specifically concentrated on developing and growing Fortune 500 client relationships, constructing new branded product offerings and creating and.

Norwalk, CT

Direct point person in client relationship, coordinating and managing multi-channel strategic marketing plans to support products created in-house for Fortune 500 partners from industries such as banking, retail, mortgage and e-commerce.I represented both external and internal teams to maintain the integrity and effectiveness of all marketing.

Westport, CT

Kid-e-sport was a youth sporting good and apparel e-commerce start-up company. Tasked with developing the brand and driving growth from the ground up across online and offline marketing channels, I developed and managed the KPI analysis of all marketing initiatives, deriving strategic direction and making data driven decisions for go-forward marketing.

Bs, Business Management

Activities and Societies: Winner - People's Bank Stock Market Challenge

Education record

Education record