A high performing and strategic Marketing, Brand & Business Development Senior Executive who embraces the process of building better businesses AND relationships every day! Recognized for excellence and leadership in high growth environments. Creates and executes successful Fortune 500 new product and multi-channel marketing initiatives, including traditional, digital and social media and CRM, driving high ROI and reducing cost per acquisition. • Strong background in building and implementing successful multi-channel marketing strategies, that effectively drive brand differentiation and feature diversification to increase market share, and successfully attain both short term and long-term company/client goals.• A valuable blend of data driven strategic marketing experience, and sales leadership that produces highly effective bottom-line results.• Exceptional ability to enter a new environment, establish proper organization to produce positive results quickly, using my experience, enthusiasm and competitive drive to beat performance goals, and achieve dramatic profitable results. • Long track record of cultivating an accountable and high-performing marketing team capable of highly effective cross-functional collaboration with the rest of the organization.Impact on Growth & Profitability: • As Chief Marketing Officer for ECP-PF Holdings Group, Inc., I was instrumental in expanding the company's portfolio from 17 to 130+ locations, developing a professional marketing department from scratch, and leading successful recapitalization and sale initiatives. • My strategic direction in marketing and customer acquisition/retention activities catalyzed sustainable growth across the U.S. and Canada, with initiatives generating millions of dollars in new revenue annually. • Additionally, my election to serve three two-year terms on the Franchise Marketing Committee highlights my peer recognition and ability to influence national brand marketing strategies, creating efficiencies and improving ROI.