Sarah Mccool Email & Phone Number

United States

Louisville, Kentucky Area

Louisville, Kentucky Area

• Established digital marketing and website development as a competitive advantage by providing winning digital media and creative strategy to a wide variety of clients.
• Brought measurable success to each client’s digital presence by creating and executing strategic marketing plans, cultivating tactical partnerships, educating clients and peers, driving goal achievement, exceeding.
• Championed digital project implementation through comprehensive digital audits, social media advertising and content, programmatic digital marketing, SEO and SEM, user experience design, KPI identification and.

Louisville, Kentucky Area

• Lead media and creative departments in strategic planning from marketing research to campaign execution.
• Continually inspired clients with a vision for their brand, game-changing ideas and well-defined plans to bring that vision to life.
• Defined campaign measurement process to ensure that agency and clients were aligned on key performance metrics, establishing realistic goals and providing accountability through reporting and analytics.
• Applied new thinking to traditional channels and continuously sharpened understanding of emerging media and technology that could solve clients’ challenges and deliver tangible results.
• Established new internal approach to collaborating across departments and disciplines to ensure that every aspect of a project was working strategically to achieve defined goals.

Louisville, Kentucky Area

• Collaborated closely with clients and agency teams to research, define and execute a creative approach that insightfully and successfully connected with consumers to drive bottom-line campaign success.
• Uncovered social insights to empower creative teams with an exceptional understanding of each client’s industry and consumers.
• Inspired creatives through education on best practices and possibilities with technology, emerging media and new marketing channels.
• Lead both internal and client team brainstorming sessions and creative workshops to explore previously undiscovered information and ideas, transforming session results into powerful briefs and strategic plans to test.
• Redefined new business approach, developing successful agency branding, website, social media presence, new business proposals, case studies and pitch-deck materials.

Louisville, Kentucky Area

• Founded creative and digital departments, establishing high quality design, art direction, copywriting, website development and digital media as key services for the agency.
• Provided creative strategy from concept to execution for all clients ranging from retail to healthcare.
• Developed job and time tracking processes for creative and digital departments.
• Managed wide-format printing operation, designing and delivering POS materials to over 15 retail locations nationwide.
• Established creative and digital teams and partners as client demand increased, recruiting and leading talented professionals to provide results-driven campaigns with relentless pursuit of tangible, bottom-line impact.

Rebranded Japanese product for release to US market, created product name, logo, tagline, and all marketing materials, acted as liaison between client and vendors, created concept and designed trade show booth and permanent signage at sporting facilites.

Acted as client liaison, managed instructor database, created and kept schedules, maintained website, general office duties (filing, faxing, etc.), technical troubleshooting and software update/ disk image maintenance, created promotional material (www.flashhaters.com).

Acted as help desk representative in Mac Computer Labs at UK. Assisted customers with hardware and software, printers, solved hardware and software problems and helped educate lab users about technology.

Collaborated with Apple marketing team to run marketing programs on campus, hosted work-shops, sponsored events, built relationships with faculty and students, ran demo tables, created and distributed promotional material.

Advertising, Art Direction, Copywriting, Graphic Design

Certification, Adobe Indesign, Adobe Photoshop, Adobe Illustrator, Adobe Flash

Ba, Integrated Strategic Communication (Creative Path)

Activities and Societies: Minor: Art Studio