Theophil Haberstroh Email & Phone Number

Montreal, Canada Area

Montreal, Canada

Within our Monetization Tribe: • Defined the payment provider strategy for Russia• Launched monetization and payments with the chosen payment provider (Yandex)• Benchmarked various payment providers for our upcoming countries to monetize• Analyzed business models Within our New Business Team: • Managed the integration and transition after the acquisition of Carpooling.com in Munich• Ran in-depth market studies for potential markets to launch and prepared the launch

Paris, France

In charge of launching our revamped Android & iOS apps: • Conceived with the Head of Product and an external team the apps • Shipped the apps with 4 developers in Scrum within a short time frame • Coordinated the progressive roll-out in 8 countries

Paris

BlaBlaCar was one of my clients at Vasistas. From February to October 2013, I was part of the team launching our German market: • Ran the pre-launch market analysis and co-defined the launch strategy• Iterated and scaled various Facebook campaigns to trigger initial growth• Coordinated the German launch of the iPhone & Android app

Paris, France

Initiated and held during two years an Online Marketing class at the Sorbonne Nouvelle within the French-German Master (GMFA - Gestion et Marketing franco-allemands).

Paris, France

Launched my consulting firm, dedicated to the development of French companies in Germany. Worked on market studies and was operational on business development and marketing topics during their launch. Among the clients: • AppTurbo: an app promotion platform, with now over 40 million iOS & Android users• BlaBlaCar: the leading carpooling community (more details above)• Maetva: a communication and marketing agency, with an expertise in content and marketing for seniors • smArtapps: a platform for museums, allowing them to develop their own visitor guides on iOS & Android

Paris Area, France

In my second year at Groupon I joined the new formed Shopping team (now Groupon Goods). • Lead a team of 3 analysts, to generate new deal ideas and find potential partners• Quanti and quali analysis per deal category, acquired market knowledge to improve performances• Exchanged best practices within the team and with other countries

Paris & Berlin

I joined Groupon in the early days, just a few months after the country launch. We were already 100 employees at that stage in France, and scaled up to 600 in 2012. • In charge of building our affiliate program and partnerships with content portals• Analyzed various acquisition channels to benchmark conversions and ROI• Worked 1 month in Berlin, in our European HQ, with the SEM team

Bordeaux, France

• Led a project on the dematerialization of cultural goods and software• Analyzed the development of the marketplace

Luxembourg

• Benchmarked the group’s websites (category, business model, performances) in order to find transverse synergies (e.g. apps, common adserver)• Drafted how a mobile app framework and a common video-adserver strategy could look like

Master Of Science In Management, Hec Entrepreneurs 2010

Activities and Societies: Track and Field

Economics

Erasmus exchange semester

Economics

Activities and Societies: Students' Government Mannheim3 years of studies (+ 180 ECTS Credits), equivalent to bachelor's degree, including.

Abitur