Leading the Client Service and Operations function for Rakuten Marketing's measurement and optimisation platform. Ensuing clients used the technology to its full potential.

DC Storm a growing independent MarTech business were looking to expand their customer success/marketing consultancy department. I came in with a remit of growing this department to offer additional services to the existing SaaS clients.- Team management, including recruitment, training and development- maintain, growing and forecasting all client revenues- Product standardisation- New business support

I was bought in to support the launch of Organic's media department in the UK with a primary focus of paid search. With a launch client of Hilton Hotels we were tasked with onboarding a new search optimisation platform (Kenshoo) and data aggregation partner (DC Storm).Key deliverables included;- Forecasting results for Hilton based on historical data and wider future market trends- SEM execution - Planning and implementing the structure and strategy of the campaigns to optimize user acquisition across Search, Content and Placement campaigns

I was responsible for a team of 15+ search professionals delivering search engine marketing for Dell Computers across EMEAWhile maintaining excellence in our SEM execution and continuing to develop and implement new strategies, a significant part of the role was working with the wider media teams to ensure strategy and results were aligned allowing me to gain a far greater understanding of channels beyond search and cross channel strategies.Key deliverables included;- Executing paid search campaigns for Dell across 14 European markets and languages in line with strict brand and partner guidelines- Managing a central team of Planner Buyers and Executives based in the UK (5 people) and local teams in France, Germany, Netherlands, Denmark, Sweden and Norway- Performance forecasting, planning spend phasing, traffic and ROI- Daily direct comms with the client based in Dublin- Working with Google account management team to identify areas of development across EMEA- Reporting on a weekly & quarterly basis (e.g. attainment to forecast, weekly movements, actions taken by local teams) to central client

While at Jellyfish I was responsible for managing the Global Skype Paid Search account during a key growth phase for the client. Coordinating multi-million pound campaigns across 176 markets and 26 languages. With less than enviable language skills I did this by recruiting and managing a team of multi-lingual PPC specialists and developing strategies to target key geographies.Key deliverables included;- Forecasting results for Skype based on historical data and wider future market trends- SEM execution - Planning and implementing the structure and strategy of the campaigns to optimize user acquisition across Search, Content and Placement campaigns- Brand Protection - Planning and implementing a strategy to monitor Skype’s affiliates and Skype trademark offenders