Panos Dimitropoulos Email and Phone Number
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With over 15 years of experience in semiotics, cultural analysis and brand consulting, Panos is a Senior Director of Cultural Intelligence at Kantar, where he leads the cultural strategy offer and team in China. He specializes in semiotics and cultural methodologies, applying them to create strategies and advise on branding, expression, innovation, and design for some of the most major brands across various categories.Panos is a passionate believer of a 'from Culture to Culture' model, which means drawing insight from the latest cultural shifts and ensuring that brands and organizations harmonize with and become an indistinguishable part of culture. His mission is to go beyond just selling products and instil meaning and cultural value to brands and society. He is also a conceptual artist, creating semiotic installations that critique the state of contemporary human condition. He has exhibited his work at major galleries in Europe and Asia.
Added Value
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Senior Consultant Semiotics, Cultural Insight And StrategySelf-Employed Aug 2024 - Present
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DirectorAdded ValueCultural Strategy -
Senior Director Cultural Intelligence Forecasting And StrategyConsulting By Kantar Apr 2021 - Aug 2024Shanghai, China -
Cultural Insight DirectorAdded Value Sep 2012 - Aug 2024Shanghai, China -
Cultural Practice Lead - China, Asia, D&EKantar - Consulting Division Sep 2012 - Aug 2024Shanghai City, China
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Conceptual ArtistThepdconcept Jan 2000 - Aug 2024The basic principle underlying Panos’s work is the application of semiotic conceptualisation to various meaning agents but mainly found objects to compose installations in the form of surrealistic meta-texts. These objects upgraded from a mere commodity status and freed from their original context - but still empowered with their socio-cultural associations - come from the world of things to communicate the world of ideas. They enter into a signification play with each other as they endlessly strive for meaning domination. His primary concern is the theoretical at its attempt to become critical; the physical is treated as secondary, lightweight, unpretentious or dematerialized. The resulting installations compose a discerning, self-ironic, provocative, non beautified and with a dose of slapstick, conceptual art that poses a critique on the condition of contemporary humanity. The apotheosis of materialism as well as the state of being that contemporary art has entered, have created the circumstances for a self-sustained conceptual art that treats the totality of objects as a language; through their combined (re)use it also creates a deeper sustainable statement by actually reducing the number of objects in the world. Language is another part of the conceptual engine that produces the work through linguistic abstraction of phrases, metaphors, double meanings or word associations. Some times it casts the first stone stone of creation, sometimes it complements the work, sometimes it assists with its reading, but most of the times it gives it an extra definitional spin. Instead of painting pipes Panos uses actual ones and claim them not to be. He throw them into a conceptual arena and you, the audience, watch them fight each other.
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Cultural Insights And Creative CopywriterFreelance May 2000 - Sep 2012London, United Kingdom
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Senior SemioticianSign Salad Oct 2010 - May 2011 -
Conceptual CopywriterArrow Advertising (Bbdo Group) Jan 2007 - Mar 2010
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Conceptual CopywriterKaremella 2007 - 2009
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Conceptual CopywriterLeo Burnett Nov 2005 - Dec 2007
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Conceptual CopywriterSpirit Advertising Apr 2003 - Oct 2004
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Junior CopywriterRainey Kelly/Y&R Mar 2002 - Dec 2002Placement
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Junior CopywriterBates Uk 2000 - 2001
Panos Dimitropoulos Skills
Panos Dimitropoulos Education Details
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Media And Culture -
Advertising -
Media And Communications Studies -
Communications And Image Studies
Frequently Asked Questions about Panos Dimitropoulos
What company does Panos Dimitropoulos work for?
Panos Dimitropoulos works for Added Value
What is Panos Dimitropoulos's role at the current company?
Panos Dimitropoulos's current role is Senior Consultant Semiotics, Cultural Insight and Strategy | Conceptual Artist.
What is Panos Dimitropoulos's email address?
Panos Dimitropoulos's email address is pa****@****ail.com
What schools did Panos Dimitropoulos attend?
Panos Dimitropoulos attended University Of London, University Of Hertfordshire, Goldsmiths, University Of London, University Of Kent.
What skills is Panos Dimitropoulos known for?
Panos Dimitropoulos has skills like Advertising, Creative Strategy, Brand Development, Copywriting, Creative Direction, Concept Development, Integrated Marketing, Corporate Branding, Art, Marketing Communications, Branding And Identity, Art Direction.
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