Panos Dimitropoulos

Panos Dimitropoulos Email and Phone Number

Senior Consultant Semiotics, Cultural Insight and Strategy | Conceptual Artist @ Added Value
london, greater london, united kingdom
Panos Dimitropoulos's Location
Greece, Greece
Panos Dimitropoulos's Contact Details

Panos Dimitropoulos work email

Panos Dimitropoulos personal email

About Panos Dimitropoulos

With over 15 years of experience in semiotics, cultural analysis and brand consulting, Panos is a Senior Director of Cultural Intelligence at Kantar, where he leads the cultural strategy offer and team in China. He specializes in semiotics and cultural methodologies, applying them to create strategies and advise on branding, expression, innovation, and design for some of the most major brands across various categories.Panos is a passionate believer of a 'from Culture to Culture' model, which means drawing insight from the latest cultural shifts and ensuring that brands and organizations harmonize with and become an indistinguishable part of culture. His mission is to go beyond just selling products and instil meaning and cultural value to brands and society. He is also a conceptual artist, creating semiotic installations that critique the state of contemporary human condition. He has exhibited his work at major galleries in Europe and Asia.

Panos Dimitropoulos's Current Company Details
Added Value

Added Value

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Senior Consultant Semiotics, Cultural Insight and Strategy | Conceptual Artist
london, greater london, united kingdom
Employees:
1057
Panos Dimitropoulos Work Experience Details
  • Self-Employed
    Senior Consultant Semiotics, Cultural Insight And Strategy
    Self-Employed Aug 2024 - Present
  • Added Value
    Director
    Added Value
    Cultural Strategy
  • Consulting By Kantar
    Senior Director Cultural Intelligence Forecasting And Strategy
    Consulting By Kantar Apr 2021 - Aug 2024
    Shanghai, China
  • Added Value
    Cultural Insight Director
    Added Value Sep 2012 - Aug 2024
    Shanghai, China
  • Kantar - Consulting Division
    Cultural Practice Lead - China, Asia, D&E
    Kantar - Consulting Division Sep 2012 - Aug 2024
    Shanghai City, China
  • Thepdconcept
    Conceptual Artist
    Thepdconcept Jan 2000 - Aug 2024
    The basic principle underlying Panos’s work is the application of semiotic conceptualisation to various meaning agents but mainly found objects to compose installations in the form of surrealistic meta-texts. These objects upgraded from a mere commodity status and freed from their original context - but still empowered with their socio-cultural associations - come from the world of things to communicate the world of ideas. They enter into a signification play with each other as they endlessly strive for meaning domination. His primary concern is the theoretical at its attempt to become critical; the physical is treated as secondary, lightweight, unpretentious or dematerialized. The resulting installations compose a discerning, self-ironic, provocative, non beautified and with a dose of slapstick, conceptual art that poses a critique on the condition of contemporary humanity. The apotheosis of materialism as well as the state of being that contemporary art has entered, have created the circumstances for a self-sustained conceptual art that treats the totality of objects as a language; through their combined (re)use it also creates a deeper sustainable statement by actually reducing the number of objects in the world. Language is another part of the conceptual engine that produces the work through linguistic abstraction of phrases, metaphors, double meanings or word associations. Some times it casts the first stone stone of creation, sometimes it complements the work, sometimes it assists with its reading, but most of the times it gives it an extra definitional spin. Instead of painting pipes Panos uses actual ones and claim them not to be. He throw them into a conceptual arena and you, the audience, watch them fight each other.
  • Freelance
    Cultural Insights And Creative Copywriter
    Freelance May 2000 - Sep 2012
    London, United Kingdom
  • Sign Salad
    Senior Semiotician
    Sign Salad Oct 2010 - May 2011
  • Arrow Advertising (Bbdo Group)
    Conceptual Copywriter
    Arrow Advertising (Bbdo Group) Jan 2007 - Mar 2010
  • Karemella
    Conceptual Copywriter
    Karemella 2007 - 2009
  • Leo Burnett
    Conceptual Copywriter
    Leo Burnett Nov 2005 - Dec 2007
  • Spirit Advertising
    Conceptual Copywriter
    Spirit Advertising Apr 2003 - Oct 2004
  • Rainey Kelly/Y&R
    Junior Copywriter
    Rainey Kelly/Y&R Mar 2002 - Dec 2002
    Placement
  • Bates Uk
    Junior Copywriter
    Bates Uk 2000 - 2001

Panos Dimitropoulos Skills

Advertising Creative Strategy Brand Development Copywriting Creative Direction Concept Development Integrated Marketing Corporate Branding Art Marketing Communications Branding And Identity Art Direction Interactive Advertising Digital Marketing Marketing Creative Writing Creative Problem Solving Semiotics Conceptual Art Content Strategy Idea Generation Brand Communication Corporate Identity New Media Experiential Marketing Cultural Analysis Discourse Analysis Critical Discourse Analysis Concept Generation New Concepts Outdoor Advertising Posters

Panos Dimitropoulos Education Details

Frequently Asked Questions about Panos Dimitropoulos

What company does Panos Dimitropoulos work for?

Panos Dimitropoulos works for Added Value

What is Panos Dimitropoulos's role at the current company?

Panos Dimitropoulos's current role is Senior Consultant Semiotics, Cultural Insight and Strategy | Conceptual Artist.

What is Panos Dimitropoulos's email address?

Panos Dimitropoulos's email address is pa****@****ail.com

What schools did Panos Dimitropoulos attend?

Panos Dimitropoulos attended University Of London, University Of Hertfordshire, Goldsmiths, University Of London, University Of Kent.

What skills is Panos Dimitropoulos known for?

Panos Dimitropoulos has skills like Advertising, Creative Strategy, Brand Development, Copywriting, Creative Direction, Concept Development, Integrated Marketing, Corporate Branding, Art, Marketing Communications, Branding And Identity, Art Direction.

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