Web Associate
Reading, United Kingdom
In my previous position, I had a dual role; I wrote copy for Hibu premium websites and project managed the writing and designing of Hibu websites.My primary goal was to write engaging, keyword rich content that reads naturally and that would entice prospective customers to continue reading, or to make a purchase. This content was based on information given to me by the customer during our initial consultation, along with my own research.At the core of this role was creative writing, which was the key asset I offered to Hibu when I was first employed there. This is a skill that was refined during my time with the company, and one that gained me regular plaudits from Hibu’s QA team, my managers, my colleagues and, most importantly, my customers. It is also a personal passion.From early on in my time at this company, my abilities in writing, project managing and providing a smooth customer journey were recognised. I was regularly called upon to write sites for difficult or unhappy customers, or sites that colleagues had found hard to write. I was also called upon by my last manager at the business to act as her deputy and take responsibility for the team in her absence.Throughout my time at Hibu, my role changed significantly and I adapted with it. When the opportunity to write content was reduced, I focussed on project managing offshore writers and coordinating with our designers to create the vision the customer had outlined for us.I am interested in pursuing a management role, but I would very much like to continue writing in my next position and am keen to expand my skill set into writing for social media and other formats.