Account Management - Practice Marketing
CurrentRegular engagement between agency & assigned clients, oversight of projects, & building a valued client/agency relationship. Providing key input in developing strategic marketing initiatives for clients & play a prominent role in presenting agency ideas and project deliverables while being theliaison for the delivery/creative team. Responsible for understanding the challenges& opportunities my client faces in the marketplace & for gaining new business fromexisting clients by identifying opportunities for account growth.● Actively leads agency efforts with assigned clients to ensure business & marketing objectives are understood and pursued successfully● Keeps apprised of clients’ brands, products, services, marketing developments,& works in proactive manner to address clients’ marketing challenges● Leads meetings & calls with clients; ensures all participants have roles,understand expectations & have opportunity for questions & input whereverappropriate● Handles day-to-day communication from client with the ability to work in adynamic environment providing succinct communication● Lead & collaborate in drafting quotes and statements of work, consistent withclient process, for supervisory review● Project coordination: Ensures delivery of work against client expectations, qualitystandards, and profitability aligning with client goals● Collaborates with appropriate agency personnel to successfully present, sell & defend all agency work to clients● Performance monitoring: Keeps apprised of progress of clients’ projects from adelivery & efficiency POV while monitoring performance of marketing services;providing clients with quarterly performance updates & addressing anyperformance questions related to the monthly reporting as needed● Handles customer complaints and escalations● Continuously works to upgrade knowledge and skills through available reading,courses & seminars while staying up-to-date on digital marketing trends andbest practices