Phillip White Email & Phone Number

Antofagasta Province, Chile

Living in Chile without a work visa, I developed and supported several non-professional initiatives that I was passionate about. Among these were: • Launching the first weekly english-language radio program in Antofagasta Region. • Establishing an ESL book club in association with the EducationUSA program of the US State dept.• Collaborating with urban-planning initiatives to improve street-life vibrancy for the city.• Creating and moderating a forum for idea exchange among advertising strategists and account planners.

Houston

Led content planning and strategic direction for major clients in consumer technology, healthcare, and manufacturing.Developed medium- and long-term plans for executing communication objectives and identifying opportunities for growth with major clients.Established sustaining internal systems for developing and reinforcing internal agency values through positive feedback and recognition.

Supplied major-project development with strategic planning. Aligned creative objectives with client marketing and business objectives. Integrated closely with the creative studio to maintain continuity across lines of communication, contributing to creative development, and ensuring that marketing objectives were met. Provided Account Services and Creative Services with information-driven insight, conducting industry, competitive, and consumer research to provide strategic context for marketing development.

Houston, Texas Area

Developed copy and creative concepts for above-, below-, and between-the-line marketing communications including print and social campaigns, naming and rebranding efforts, new business pitches, and experiential activations. Clients:HP, Sysco Foods, Metal Depots, AF Global, EOG Energy Resources

Clute, Texas

I served on the working board governing the running and management of the local community theater. • Promoted community awareness as well as audience growth by taking into account historical attendance figures and community sentiment.• Maintained the organization’s digital and social media presence, promoting the company's productions • Created promotional material to distribute through a variety of traditional and online media. I also collaborated with the public relations team to maintain up-to-date

Design print promotions and design elements to promote local organizations.

Wrote headlines, banner ads, and TV/Radio scripts for Jose Cuervo, Kraft, Best Buy, Burger King. Created presentation comps for client pitches, and presented a rebranding campaign of the intern program to CP+B executives.

Organized strategic planning, managed traffic flow, and contributed to creative for SCAD's entry in the AAF's National Student Advertising Competition

Increased awareness of Performance Ensemble through the use of social media and increase attendance to performances by publicizing through a variety of campus-wide efforts.

Everything from church directories to album art, even some stage props for the local theater.