Theprich Udomtarak Email & Phone Number

Bangkok, Th

Bangkok, Th

• Oversee a team of data analysts and ensure that the work is accurate, timely, and insightful.• Analyze complex data sets to identify trends and patterns in data to help inform business decisions and present findings to both technical and non-technical stakeholders in a clear and concise manner (Topics including automated direct communication to customers, different customer segmentations, campaign evaluation with various use cases, pricing patterns, offline-to-online linkage in retail, etc.)• Develop and maintain dashboards, reports, and other data visualization tools.• Provide guidance and mentorship to junior analysts on the team.

• Monitored macroeconomic situation, industry and category performance within FMCG market landscape• Analyzed weighted purchase data to identify problem and business challenges/opportunity for local and multinational FMCGs clients• Led and built rapport with clients in order to grow the relationship which helps derive in the revenue growth• Delivered astute presentations with insights/recommendations that sharply meet the objectives of the brief and applicable to clients’ business (e.g. finding sources of business growth and decline, identifying key target segments, appropriate level of price adjustment, pack size analysis, different key channel strategy, sales promotion effectiveness)Key Clients: Lion (Salz & Systema), F&N (Teapot & Carnation), Glico, Mondelez, Tetra-Pak, Foremost, Others

• Acted as a ‘Market Champion’ in analyzing market situation and firm performance using internal transaction data to develop an effective marketing plan, strategy, and campaign• Conducted demand analysis, cost impact analysis and financial target forecasting to see market opportunity and loss• Restructured all sales promotion as a chairman of ‘Pricing and Promotion Committee’ to increase sales and maximize margin, also tracked and evaluated campaign performance• Identified trends and key consumer insights by carrying out essential market research with agencies to access demand, attitudes and behaviors, while also looking at competitors and brand performanceKey Working Agencies: Nielsen, Ipsos, Teak Research, ForTam, Motif

Master'S Degree, Business Administration And Management, General, 3.78

Bachelor'S Degree, Mass Communication/Media Studies, Cum Laude, 3.42