Well versed in brand and passionate about audience and revenue growth. Continually tackling complex problems, uncovering new insights and creative business opportunities.Rae Lim is the CMO (Chief Marketing Officer) at Demole.io.The beginning of her career took place in multinational FMCG companies, where she was responsible for planning, developing, implementing and monitoring business marketing strategies. With a passion to contribute to societal goals by engaging in ethically-oriented practices, she managed various corporate social responsibility projects that involved government, stakeholders and the public in a British multinational company, which was at that time the third largest in the world (based on gross revenue). After her stint in corporate social responsibility, she traveled to Italy to pursue an education in gelato making and graduated as a gelato chef. Upon receiving her training and certification in Italy, returned to Malaysia and started a gelato business. In 2018, she joined a digital assets advisory in Singapore to manage its marketing and investor relations. She has experience dealing with clients and projects that require investment access, funding projects, liquidity, consultancy, contracts and private placements in emerging technology markets. She is fluent in English, Mandarin, Cantonese, Bahasa Malaysia, and Hakka. She can converse in basic French.