Managing full-spectrum digital marketing and advertising campaigns, with a focus on product branding and lead generation. Utilizing platforms such as Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, Quora, BingAds, and Adroll to drive lead generation and user signups for a SaaS product, targeting audiences in the US, UK, Canada, and India. Additionally, responsible for overseeing the inside sales team.

I was responsible for:Designed and managed the front-end websites of digitalerra.com, etailingindia.com, and theetales.com using WordPressManaged mobile apps, social media marketing campaigns, SMS & email marketing, and domain & web server administration.Created and executed business and target plans, integrating SEO, SEM, SMM, app, email, and SMS marketing to promote three key events:1. The 5th Annual eCommerce, Retail & Mobile Exhibition held on May 18th 2016 at Taj Vivanta, Bengaluru.2. India’s Largest 5th Annual eCommerce, Retail & Mobile Exhibition held on Feb 8th 2016 at The Lalit, Mumbai.3. The eTailing India Expo Delhi’16 held on Sept 2nd 2016, at The Lalit, New DelhiSignificant Accomplishment:Experienced a 40-fold increase in leads through non-paid organic channels.(eTailing India was a venture of Mr. Ashish Jhalani. )

Led all facets of Digital Media, encompassing Website Design, Development, and Promotion, with a focus on driving business growth and attracting prospects. Contributed to new initiatives aimed at expanding the company's online presence.Responsibilities:Business and Target Planning: Developed and executed Business and Target Plans for SEO, SEM, SMM, and Email Marketing of Technocrats Plasma Systems' products.Website Management: Built and maintained four websites - technocratplasma.com, cuttingandweldingmachines.com, technocratplasmacutters.com, and solarinfra.net.Web Development: Revamped existing websites, adding new features and capabilities, such as a blog setup, support section, and mobile site, resulting in increased visibility and traffic. Developed over 200 new product pages using PHP and JQuery with a popular tab-based format.Content Management: Managed all website and blog content, updating technical specifications, videos, PDF files, user feedback, enquiry forms, sales and support information, resulting in a 20% increase in efficiency.Email Marketing: Designed and coded email templates, managed email list data, generated leads through mass emailing, scheduled emails, and automation.Web and Email Server Management: Set up the website and managed its server, monitored up and down-time, booked and set up domains, updated and managed DNS.E-Commerce: Registered products for online sale with Industrybuying, Tolexo, Direct Industry, Paytm, and Snapdeal. Managed content and inventory, updated pricing, photos, and videos.Key Achievements:Boosted leads by 50 times through non-paid organic methods.Improved website time spent by 30% through redesigning website elements and structure, reducing bounce rate.Implemented targeted email marketing programs using MailChimp, resulting in improved open and conversion rates and generating 250+ sales leads in 2014-15.

Akarshala was a venture of Samsika Marketing Consultants, Managed by Mr. Samridh Kapoor.Branding & Promotion Of Tyoosis (Tutor & Learner Portal) in the internet world through all the available digital mediums i.e. SEO, SEM, SMM, Email Marketing. Responsible for Implementation of Adobe' Marketing Cloud; Omniture Site Catalyst.Responsibilities:Worked as an In-house Online Marketing Executive for an educational tutor-learner portal called Tyoosis Website Analysis: - Website Analysis in terms of market competitors, suggestions for making site Search Engine Friendly, changes in content as well as in Directory Structure. For after each and every release, giving feedback for scope of improvement. Worked Closely with Internal Team of Design, Development & Content to make website user & search engine friendly.Implementations: - Google Analytics & Omniture Site Catalyst (SAINT) Implementation.Google Analytics (Tracking Code Installation, Goals Setup, Funnel Setup, Filters, Report Customization)Google Adwords, Bing Ads, Google Search Console, Bing WebmasterTools Setup: - Google & Bing Webmaster Setup (Crawl Errors Removal, HTML improvements, Structured Data Implementation)SEM Campaigns: - SEM campaigns in Google Adwords & Bing Ads to make tutors and learners registrations Using Search, Display Ads & Video Ads using methodology CPC, CPA, Remarketing & Retargeting Facebook Ads.SEO Activities: - On-Page & Off-Page SEO Social-Media-Management: - Brand Management - Creating and Maintaining Brand Page on all available social platforms includes Facebook, Twitter, Instagram, Google Plus, YouTube, LinkedIn, Pinterest and Myspace.Key Achievements:Managed PPC accounts with a monthly budget of 50k and created a successful social media strategy resulting in high-performing campaigns with a 10% CTR.Achieved notable results including increased online sign-up conversions from 7% to 20% through PPC and reaching 10k+ likes on Facebook.

As a Marketing Professional with experience at REDCOM, a leading advertising agency based in Mumbai, I have a track record of successfully serving clients from various industries. I have expertise in providing comprehensive marketing solutions.At REDCOM, I was responsible for managing the online marketing segment after a period of time.Key responsibilities included:Conducting keyword analysis using tools such as Google AdWords Keyword Planner, Google Trends, Keyword Discovery, Keyword SPY, Spyfu, SEMRUSH, and Ahrefs.Executing on-page SEO process, including keyword implementation, content optimization, header tags optimization, meta tags, clean URL creation, XML sitemap creation and submission, robots.txt file creation, custom 404 error page creation, and image optimization.Implementing off-page SEO process through organic link building, directory submissions, bookmarking, forums and answers, blog commenting, blog submissions, article submissions, RSS submissions, search engine submissions, video sharing, and local directory listing.Managing and executing all SEO, SEM, and SMM campaigns for clients, and generating reports.Notable project experience:REDCOM (www.redcom.in)Redcom Drupal (www.redcom.in/drupal)TheAlumniPortal (www.thealumniportal.com)Viva Cash Games (www.vivacashgames.com)Additionally, I have served some US clients.Key achievements:Achieved first-position ranking for the query "Advertising Agency in Mumbai," which receives over 4,800 monthly searches. (www.redcom.in)Ranked among the top 10 positions for key phrases such as "alumni software" and "alumni management system." (www.thealumniportal.com)Increased traffic by over 300% for an online gaming portal through organic means, resulting in more sign-ups and ROI. (www.vivacashgames.com)REDCOM was a venture of Mr. Pareen Lathia.

Mainly Involved in link building activities.