Over the past decade, I've built a dynamic career in television, advertising, digital marketing, and event management. Starting at Winter Park TV18, I honed my sales skills and passion for promoting local businesses. In 2012, I joined Steamboat TV18, part of The Steamboat Pilot and Today, evolving from Advertising Consultant to morning show co-host, and later producing and directing commercials.My tenure as Senior Digital Advertising Consultant at Steamboat Pilot & Today expanded my expertise in integrating traditional and digital media strategies, significantly boosting client visibility. I also developed and executed numerous corporate and community events, ensuring successful engagement and memorable experiences.At the Steamboat Springs Chamber Resort Association, I developed member events and retention programs, before returning to Steamboat TV18. As co-host and later Sales Manager at MTN TV, I drove sales, hosted shows, and mentored new on-air talent.Currently, at VDA, I specialize in transforming ideas into captivating experiences, focusing on corporate events and experiential marketing. My role involves crafting engaging 3D event marketing activations and managing high-end client events. Additionally, as the Owner/Operator of The Jones Standard, I plan and orchestrate diverse events, ensuring seamless and stress-free experiences for clients.My career is built on connecting with audiences, understanding client needs, and delivering impactful media and event content. I'm committed to continuous learning and adapting to new trends, ensuring my strategies are always ahead of the curve.Thanks for visiting http://www.thereedjones.com to learn more about Reed Jones!
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Ai Business FellowPerplexityBoston, Ma, Us -
Business Development SpecialistVda | Experiential Event Design Agency Aug 2022 - PresentBoston, Massachusetts, United StatesI thrive on transforming ideas into captivating experiences. Specializing in corporate events, I leverage VDA's 38 years of expertise to craft engaging 3D event marketing activations and deliver comprehensive event design and management for high-end clients. From trade show booths to dynamic conferences, I’m at the forefront of creating memorable events.I've attended numerous notable conferences like IMEX, WEC, Connect, and MPI for learning and networking. My commitment to the industry is evident through my thought leadership initiatives, including hosting an industry-specific webinar with an impressive panel of experts and contributing insightful blogs.I’m proud to be the first to bring back international projects post-COVID. With a 20% increase in client acquisition, my efforts have resulted in a 30% growth in lead generation through active engagement. -
Owner / OperatorThe Jones Standard Apr 2016 - PresentSpecializing in planning and orchestrating diverse events, including weddings, corporate retreats, family reunions, and holiday parties, with a focus on client satisfaction. We ensure that every event is seamless and stress-free for hosts, allowing them to fully enjoy the occasion without worrying about the details.Word of mouth has been our strongest ally, as satisfied clients frequently refer us to others. By managing event logistics, coordinating with vendors, and continually developing new recurring events in the Steamboat Springs area, we deliver flawless execution every time.
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Owner & Content CreatorThe Jones Standard Digital, Llc Feb 2017 - Aug 2022I established and maintained a robust digital footprint for small businesses. By understanding each client’s target audience, I created tailored strategies to reach specific demographics through original content and multi-platform marketing campaigns.I managed all digital and traditional marketing channels to ensure brand consistency and effectively showcased products, employees, history, sales, and events. My efforts resulted in significant follower growth and engagement, increasing metrics by 25-65% for each account. My role also involved reporting digital analytics to identify success metrics and drive continuous improvement.
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Closing AssistantLand Title Guarantee Company Aug 2020 - Oct 2021Steamboat Springs, Colorado, United StatesI managed the entire closing process for refinancing, resale, and builder transactions. My responsibilities included determining requirements, clearing title, preparing and reviewing closing documents, and disbursing funds. I guided buyers and sellers through each document, ensuring they understood before signing and notarizing. I maintained a growing book of business while holding a Colorado Title License (#700234). -
Sales ManagerMtn Tv Feb 2019 - Mar 2020Steamboat Springs, CoLed sales efforts and managed contract negotiations, driving substantial revenue growth while training new owner on the station's successful best practices. Hosted the daily morning show "The Morning Boat" and produced the quarterly magazine show "Discover Steamboat." Recruited and mentored new on-air talent, ensuring a seamless transition and consistent high-quality content.
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Social Media Manager & Content CreatorStand Creative Studio 2017 - 2018Steamboat Springs, Colorado, United StatesI maintained a keen awareness of changing trends and algorithms, tailoring strategies to stay current. I researched target demographics to craft unique messaging, developed optimal posting schedules, and monitored web traffic to gauge campaign efficacy. By deeply understanding my clients and their desired communication voice, I increased followers and engagement by 20-40% across nine ongoing accounts. -
On Air HostSteamboat Pilot & Today 2016 - 2018Steamboat Springs, Colorado, United StatesRecruited back to Steamboat TV18 due to previous success and community demand. Co-hosted the morning show, booked interviews, and researched local news, weather, and events. Played a key role in maintaining viewer engagement and content quality during a transitional period for the station. -
Membership DirectorSteamboat Springs Chamber Resort Association Jun 2015 - Jun 2016Steamboat Springs, ColoradoTeaching customer service to front line employees across the entire town was a key achievement. I strengthened and facilitated Service Excellence Training for over 200 people and 15 businesses, enhancing customer service in all member owned businesses. I organized all member programs, including Veteran Owned Businesses, employee safety trainings, the Y.E.S. Golf Tournament, I Shop Local Program, Merchant Pass Program, and Y.P.N. I also established four new non-dues revenue streams, significantly boosting the Chamber’s financial health.I consistently surpassed monthly new member goals and implemented a membership retention program for over 950 members. I coordinated and executed 1-2 member events per month, including Chamber Mixers, Business Outlook Breakfasts and the bi-annual Chamber Expo. I prepared and presented the annual membership and events budget to the Board of Directors. -
Senior Digital Advertising Consultant & On Air Host At Steamboat Tv18Steamboat Pilot & Today Jul 2014 - May 2015Steamboat Springs, ColoradoSpecialized in developing marketing strategies that integrated traditional and digital media for a diverse client base. Provided advertising solutions including web development, social media management, SEO, and video production. Hosted Steamboat TV18's morning show, enhancing client visibility and station ratings through engaging content and innovative advertising approaches. -
Advertising Consultant & On Air Host At Steamboat Tv18Steamboat Pilot & Today Sep 2012 - May 2015Steamboat Springs, CoResponsible for sales and contract negotiations at TV18. Provided a voice for clients through "The Steamboat Today Morning Show," and managed advertising sales across TV, print, digital, and events. Produced and directed client videos, achieving a consistent closing ratio of over 65% and surpassing revenue goals regularly. -
Advertising Consultant & On Air HostWinter Park Tv18 Aug 2011 - Sep 2012Winter Park, CoPromoted local businesses throughout Grand County, increasing sales by 30%. Developed and expanded client lists, and co-hosted the "Grand County Dining Guide" show. Played a crucial role in growing the station’s media network through effective sales strategies and community engagement.
Reed Jones Education Details
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News-Editorial, Computer Mediated Communications -
Business/Managerial Economics
Frequently Asked Questions about Reed Jones
What company does Reed Jones work for?
Reed Jones works for Perplexity
What is Reed Jones's role at the current company?
Reed Jones's current role is AI Business Fellow.
What schools did Reed Jones attend?
Reed Jones attended Colorado State University, Lake Forest College.
Who are Reed Jones's colleagues?
Reed Jones's colleagues are Emilija Emilija, Brianne Baker, Justin Scalese, Steven Heymann, Meghan Lowney, Dana Ericson, Helen Mccarthy.
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