Therese Grosse Email & Phone Number

Singapore

Singapore

Social Media Lead at Goodfellas1. Handled briefs and ensured work submissions were timely and of quality2. Conceptualised content calendars for campaigns and always on content for retainer and ad-hoc accounts3. Influencer management including selection, briefing, and analysis of influencers4. In charge of scheduling, media buys, and reports for Facebook and Instagram pages5. Managed social media pages for retainer clients, achieving a growth of over 1000% in Instagram followers6. Introduced the usage of TikTok as an advertising platform within the agency for our clients7. Conceptualised and led pitches for social media projects, helping to expand the company’s business8. Identifying popular trends for social media content, such as Squid Game and other trending memes, in order to create relevant and newsworthy content.9. Handled OOH media such as escalator and train station campaign adaptations, to ensure timely and pertinent delivery of materials.*Clients include:- MARIGOLD HL Milk, Pigeon Singapore, Re.juve Singapore, MARIGOLD Yoghurt, MARIGOLD PEEL FRESH, VITAGEN Singapore, Parkway East Hospital, 5-hour ENERGY, SIT, SkillsFuture Singapore

Singapore

1. Wrote articles on a variety of topics, both affliliate andnon-client pieces, while making use of SEO.2. Brainstormed content ideas for Youtube, as well as content for client pieces.3. Was in charge of scheduling Facebook pieces andmonitoring and analysing engagement.

Singapore

1. Creating relevant content for a variety of clients and managing their social media accounts, as well as community management2. Analysing trends and data to provide detailed reports for clients, and to carry out real-time marketing to capture the audience's attention3. Doing competitor analysis to ensure clients stay up to date and competitive in the market4. Conceptualising campaign ideas for pitches and ad-hoc social content5. Handling accounts management to ensure timeline is followed, and liaising with various publishers and KOLs for planning*Clients included: Huawei, Sembcorp, Daimler, Kleenex, Caltex, Darlie, National Heritage Board and NTUC Enterprise

Singapore

Responsible for growth of the brand name, as well as assessing competition and viable collaborations. Also in charge of all the social media accounts, as well as brainstorming for event concepts.

Singapore

1. Brand development Updating of Media Kit, as well as analysing company and its competitors. Also conceptualised mood board and wrote the press release for the new outlet.2. Social Media ManagementCreating, managing and updating content on social media platforms. Achieved desired results for increase in likes and followers.3. Research and DevelopmentReview findings from marketing and sales data, propose strategies to increase brand engagement as well as potential collaborations with other companies.

1. Being a team player and adaptable as you meet different colleagues and passengers every day.2. Having a fine eye for detail while securing the cabin and taking initiative to help out fellow colleagues.3. Attention to grooming and how to present yourself as the face of the company.

1. Crafting articles in a way that would better reach out to the target audience2. Brainstorming and coming up with new ideas for viral stories.3. Helping to plan company events to bond fellow colleagues.4. Taking quality photographs to accompany the articles written.5. Researching on various facts that would help add depth and credibility to the article.

Bachelor Of Science - Bs, Marketing, 4.00

Communication And Media Studies, 3.58

Activities and Societies: Writing Club, SPACE EXCO

Summer School, A

Went here for a month long summer school trip, did a module on Big Data, as well as Marketing in Europe.