Therese Pramick Email & Phone Number

Harrisburg, Pennsylvania Area

• Serve as strategic content lead for a variety of B2C and B2B clients, including consumer packaged goods, retail, health care, higher education, manufacturing, technology, industry associations, community organizations, and more.• Write copy for a variety of digital mediums, including websites, blogs, videos, social media, emails, whitepapers, display and native ads, search ads, product descriptions, and more.• Collaborate with UX designers and developers to redesign websites, including research and auditing, user journey mapping, building sitemaps, structuring wireframes, copywriting, and content population.• Conduct website content audits to evaluate content health and SEO strength, while identifying opportunities for performance improvement.• Audit competitor websites to understand the industry landscape and set benchmarks for elevating website performance.• Collaborate with inter-disciplinary teams to brainstorm, concept, create, and implement strategically sound and creatively fresh ideas.• Build and execute SEO strategies, including voice search, localized search, keyword planning, and meta data and copy optimization.• Write video scripts and support voiceover direction to create compelling digital video content.• Present content deliverables to client teams to communicate the strategic thinking behind every creative decision.• Work closely with client representatives for company and industry insights and to stay aligned on strategic and creative direction.• Work efficiently to meet critical deadlines and to stay within time and financial budgets.

Harrisburg, Pennsylvania Area

Remote

• Write clear and concise messaging for clients in a variety of industries based on creative briefs.• Develop creative solutions while working within clients’ style guidelines.• Collaborate effectively with client teams while working remotely.

Wilkes Barre, Pennsylvania

• Championed the GWC Warranty brand, including development of value propositions for key audience segments and leveraging brand equity to drive growth.• Supervised all internal and external messaging to ensure maintenance of brand style and voice standards.• Led all print and digital advertising initiatives, including new campaign development and launch, media strategy and placement, and search engine marketing management.• Created compelling digital and print content to drive sales and improve customer retention.• Managed company web properties, including public-facing website and customer-facing portal.• Collaborated with leadership, sales team, and customers to produce effective collateral.• Supervised team members in planning and execution of collaborative projects, including sales initiatives and event staffing.• Organized and managed company involvement at trade shows, including booth design, attendee engagement and lead capture.• Established and reviewed project performance metrics to identify trends and determine success.• Managed critical vendor partnerships, including ad agency, web developer, and printer services.

Wilkes-Barre, Pa

• Develop and manage marketing strategies and budgets for multiple health care services, including primary care practices, clinical specialties, a tertiary care hospital and an addiction treatment center.• Create content across a variety of print and digital media channels, including advertisements, booklets, brochures, direct mail, fact sheets, posters, social media, websites, video, etc.• Write news releases and pitch stories for local and national media regarding innovative services, renowned physicians, health and wellness news, company achievements, events, etc.• Arrange and facilitate interviews between health care experts and reporters (print, television, web, radio).• Supplement public relations messages through the use of social media (Facebook, Instagram, Twitter, etc.).• Author and edit external and internal websites (www.geisinger.org, www.marworth.org).• Manage clients' search engine optimization and search engine marketing strategies.• Analyze website, social media and SEO/SEM statistics to recognize and respond to trends.• Plan and manage special events, such as facility ground breakings, grand openings, and networking events for physician and community leaders.• Plan and oversee company participation in more than 30 community events annually, including health fairs, health screenings, wellness seminars and business networking events.• Communicate important messages to current patients via direct mail, email and on-site signage.• Collaborate with other marketing representatives to cross-promote services as appropriate.• Coordinate with financial liaisons to determine projects’ return on investment.• Work closely with design team and outside vendors to produce quality marketing collateral.• Plan and execute special projects such as website redesigns.• Generate mailing lists based on clinical or demographic criteria.• Maintain strong working relationships with clinical, physical plant, operations and administrative leaders.

Winchester, Va

• Write and distribute news and product releases to trade publications in the food processing industry.• Write, design and produce product literature, including a comprehensive product catalog.• Work closely with engineering, product development and sales teams to ensure accurate and effective marketing collateral.• Collaborate closely with creative agency on ad designs.• Manage media buying strategies in industry trade publications and on industry websites.• Update and maintain company website (www.ashworth.com).• Manage company’s search engine optimization (SEO) and search engine marketing (SEM) strategies.• Organize company’s involvement in industry trade shows and conferences.

Manassas, Va

• Write and design monthly internal newsletter.• Write news articles for external magazine; distributed to customers’ homes and businesses.• Update and maintain company Intranet and Internet (www.novec.com) sites.• Interview employees of all levels in various company departments for technical articles.• Organize company-sponsored community events.• Write and distribute news releases to local media outlets.

Ba, Journalism, Public Relations

Activities and Societies: PRSSA

Education record

Dunmore, PA