Therese Pramick Email & Phone Number

Harrisburg, Pennsylvania Area

• Serve as strategic content lead for a variety of B2C and B2B clients, including consumer packaged goods, retail, health care, higher education, manufacturing, technology, industry associations, community organizations.
• Write copy for a variety of digital mediums, including websites, blogs, videos, social media, emails, whitepapers, display and native ads, search ads, product descriptions, and more.
• Collaborate with UX designers and developers to redesign websites, including research and auditing, user journey mapping, building sitemaps, structuring wireframes, copywriting, and content population.
• Conduct website content audits to evaluate content health and SEO strength, while identifying opportunities for performance improvement.
• Audit competitor websites to understand the industry landscape and set benchmarks for elevating website performance.
• Collaborate with inter-disciplinary teams to brainstorm, concept, create, and implement strategically sound and creatively fresh ideas.

Harrisburg, Pennsylvania Area

Remote

• Write clear and concise messaging for clients in a variety of industries based on creative briefs.
• Develop creative solutions while working within clients’ style guidelines.
• Collaborate effectively with client teams while working remotely.

Wilkes Barre, Pennsylvania

• Championed the GWC Warranty brand, including development of value propositions for key audience segments and leveraging brand equity to drive growth.
• Supervised all internal and external messaging to ensure maintenance of brand style and voice standards.
• Led all print and digital advertising initiatives, including new campaign development and launch, media strategy and placement, and search engine marketing management.
• Created compelling digital and print content to drive sales and improve customer retention.
• Managed company web properties, including public-facing website and customer-facing portal.
• Collaborated with leadership, sales team, and customers to produce effective collateral.

Wilkes-Barre, PA

• Develop and manage marketing strategies and budgets for multiple health care services, including primary care practices, clinical specialties, a tertiary care hospital and an addiction treatment center.
• Create content across a variety of print and digital media channels, including advertisements, booklets, brochures, direct mail, fact sheets, posters, social media, websites, video, etc.
• Write news releases and pitch stories for local and national media regarding innovative services, renowned physicians, health and wellness news, company achievements, events, etc.
• Arrange and facilitate interviews between health care experts and reporters (print, television, web, radio).
• Supplement public relations messages through the use of social media (Facebook, Instagram, Twitter, etc.).
• Author and edit external and internal websites (www.geisinger.org, www.marworth.org).

Winchester, VA

• Write and distribute news and product releases to trade publications in the food processing industry.
• Write, design and produce product literature, including a comprehensive product catalog.
• Work closely with engineering, product development and sales teams to ensure accurate and effective marketing collateral.
• Collaborate closely with creative agency on ad designs.
• Manage media buying strategies in industry trade publications and on industry websites.
• Update and maintain company website (www.ashworth.com).

Manassas, VA

• Write and design monthly internal newsletter.
• Write news articles for external magazine; distributed to customers’ homes and businesses.
• Update and maintain company Intranet and Internet (www.novec.com) sites.
• Interview employees of all levels in various company departments for technical articles.
• Organize company-sponsored community events.
• Write and distribute news releases to local media outlets.

Ba, Journalism, Public Relations

Activities and Societies: PRSSA

Education record

Dunmore, PA