Therese Hjermind Email & Phone Number

Copenhagen, Dk

Copenhagen Metropolitan Area

Nilfisk is a 1bnEUR manufacturing company with 115 years of experience in innovation and leadership within the cleaning industry. The company is on an ambitious growth and transformation journey, focusing on technology-enabled innovation, service as a business and a strong sustainability commitment. • 3 direct reports, reporting line to the CEO• Responsible for Nilfisk’s medium and long-term strategy, hereunder overseeing strategic planning and implementation• M&A activities and cooperation with internal legal department, finance as well as external counsel• Lead on various strategic projects on the CEO and BoD agenda• Presentations for the BoD and advisory to the CEO

Copenhagen, Capital Region, Denmark

• 7 direct reports, 45 indirect reports, reporting line to the CMO• Responsible for marketing and commercial strategy in Europe & Pacific, managing 7 teams; Product management, Market Intel & Strategy, Content Management, Digital Marketing and 3 Field Marketing teams in North, Central and Southern Europe• Workstream lead for new corporate strategy, building a full analysis of the business, a growth plan for the coming 5 years (2022-26) with key initiatives and a financial model• Lead for new channel and omnichannel strategy and a tier-based commercial dealer program to increase profitability and growth• Managed an annual marketing activity budget of 2.5m EUR• eNPS of 57 (16 above benchmark) for overall engagement and 71 for management support

Copenhagen Area, Capital Region, Denmark

• 4 direct reports, 14 indirect reports, reporting line to SVP of global field marketing• Responsible for marketing and managing a marketing team across Nordics, UKI and Russia within the following functions: Analytics, Product Management, Digital Marketing and Field Marketing• Implemented annual commercial planning process across EMEA North markets with key priorities, performance metrics and PowerBI dashboard• Drove a transformation of the marketing team from a reactive approach to a data-driven and proactive way of working

Copenhagen Area, Capital Region, Denmark

CORE & COMPANY is a pragmatic and entrepreneurial growth advisory firm (now owned by Implement Consulting Group) specialized in disruption, growth strategies, customer experience & design, people & capabilities. The client base is C25 companies and other large corporations. The company has around 15 employees, and I was part of the small leadership team, consisting of 4 partners and myself.• No direct reports, customer lead and project lead, reporting line to the owners of the company• Developed a 5-year digital strategy and roadmap for a 7bn EUR company. This included a disruption scan as well as a high-level M&A investigation• Part of implementing an innovation lab in a 600m EUR company. Part of my work was to drive and lead Google Sprints with many cross-functional stakeholders.• Developed a new business model setup with ‘X as a service’ for a 1bn EUR company. This included a full gameboard analysis and revenue stream prioritization with clear recommendations for the executive management and BoD• Developed a new marketing strategy, marketing organizational setup and ways of working in a 140m EUR company• Drove and helped implement an ‘innovation as a service’ setup for a 9.5bn EUR company

Toronto, Canada Area

Coloplast is a 2.5bn EUR company within the medical device industry. Coloplast develops products and services that make life easier for people with very personal and private medical conditions. The business areas include Ostomy Care, Continence Care, Wound & Skin Care and Interventional Urology. Coloplast operates globally and the organization consists of ~15,000 employees. Coloplast Canada is a subsidiary of 60 employees and an annual turnover of +35m EUR. • 5 direct reports, reporting line to the Country Manager• Responsible for all business areas: Continence, Ostomy, Wound and Skin Care. This included building a strategy for the entire subsidiary across business areas as well as all customer levels, securing buy-in from the organization and ensuring successful implementation. • I managed an annual activity budget of 800k EUR. Canada is a tender market, so besides B2B and B2C marketing, the team and I did a substantial number of RFPs.

Copenhagen Area, Denmark

The Wound and Skin Care business accounts for 14% of the global turnover (0.35bn EUR) and has become a central part of the corporate strategy due to the vast growth opportunities within this space and across most markets.• No direct reports, part of the global marketing leadership team, reporting to the VP of Global Marketing• Responsible for the tracking and implementation of the global strategy, the annual business and strategy planning for our subsidiaries and business development projects in markets, where growth opportunities were large• I was part of establishing a dedicated setup for Wound and Skin Care and a 5-year ambition and strategy in the US (hereunder customer research and market analyses)• I prepared a strategy conference for all country managers and initiated and built a tracking setup for the global Wound and Skin Care strategy

Copenhagen Area, Denmark

The Continence Care business accounts for 35% of the global turnover and is the 2nd largest business area in Coloplast.• No direct reports, project lead on large commercial projects, reporting line to the marketing Director for Continence Care• Responsible for building a new global value proposition and 5-year innovation roadmap for the Continence are business• I was commercial support to the North American region and Emerging markets and lead various business development projects in key markets, hereunder US, Canada, Japan and Germany. These business development projects included full-blow analyses of the business (micro & macro level), 3-year strategy and implementation plan

Copenhagen Area, Denmark

• No direct reports, project lead larger projects, reporting line to the marketing Director for Continence Care• Responsible for various work streams in the global product launch setup, hereunder creating sales tools, large events, performance tracking setup etc.• Lead on a large market expansion project into a new patient segment (MS) and sales call point as well as business development projects in key markets

Copenhagen Area, Denmark

L’Oréal is the world's largest cosmetics company and has 4 key business areas; professional hair care, pharmaceutical, consumer and luxury. L’Oréal is a 32bn EUR company and has more than 110 years of experience with innovation across all business areas. The Scandinavian headquarter of L’Oréal is in Copenhagen, Denmark.• 1 direct report (Trainee), Lead on the make-up category, reporting to the Marketing Manager for YSL• Planned and fulfilled more than 100 shop-in-shop openings across Scandinavia and developed and implemented a train-the-trainer (Ambassador) program for our shops to increase our growth momentum (result: +27% YoY growth)

Copenhagen Area, Denmark

Yves Saint Laurent Beauté

Copenhagen Area, Denmark

Working with Giorgio Armani cosmetics and fragrances - Financial analyses & reporting- Introduction to the Product Manager role- Scandinavian PR meetings

Copenhagen Area, Denmark & Holland

Developing a Customer Loyalty Programme in the Medical IndustryGrade: 12

Copenhagen Area, Denmark

- Writing business plans & investor prospects- Market research & analysis- Business development

Copenhagen Area, Denmark

AIESEC is the largest international student organisation, not-for-profit Responsible for Marketing & Sales- 5 year strategy & implementation plan- Account manager for 6 strategic partners (Novo Nordisk, PwC, DJØF, Lingtech, FUHU & Exact Software)- Raised 5 new sponsorships - Raised contract with Microsoft for 25 internships- Event manager of climate change conference, +200 participants

Copenhagen Area, Denmark

AIESEC is the largest international student organisation, not-for-profit.