Digital Marketing Specialist
Responsible for the ongoing management and growth of digital media presence in alignment with business strategies and direction. Using industry best practices to manage owned, earned, and paid media, as well as collect and analyze data related to digital media campaigns, I am responsible for:• Organization and categorization of content that aids in the translation of brand strategies and Web content development objectives•Coordination with management to ensure consistency in style and quality of the Company Web site and digital channels•Accurate and consistent analyses of web analytics and marketing strategies to advise marketing team and further business goals. •Managing earned media channels by posting updates to social media sites, answering customer questions, and deploying content themes or campaigns.•Developing and creating metric and analytic reports to track owned, earned, and paid content. Tracking and assessing performance of content marketing, social media, pay-per-click and e-mail campaign results and trends.•Creating and refining ad copy for various channels, working with design department to develop engaging visuals, and exploring new advertising channels or campaigns in line with company goals.•Keeping consistent contact with 3rd party paid media representatives to improve performance of PPC, remarketing, and display campaigns.•Implementing content-focused SEO practices to increase search result positions, as well as assisting content team with SEO best practices.•Assisting other departments or team members with research, data analysis, problem solving, and web-property upkeep.