Seth Hancock Email & Phone Number

Los Angeles, California, United States

• Conceptualize and implement marketing, branding and media projects on time, on budget and to exact specifications. Executing all initiatives while addressing all KPIs, focusing on customer engagement, retention and.
• Conceived, produced and secured international distribution for a cutting-edge documentary entitled “Leftovers”, airing on HULU and Amazon Prime.
• Partnered with audio powerhouse AEA Ribbon Microphones to develop and sign artists to their artist program.
• Marketing Manager and Creative Director for successful cross country national photography project, “10 Minutes with a Stranger.”
• Recognized as professional portfolio reviewer for photographers and students as well as Instructor in photography, visual storytelling and production for Santa Monica College.
• Successfully interpreted various creative briefs, strategic requests and to deliver quality campaigns for high-profile magazines and clients, such as: AdWeek, Details, OK, Tasting Panel, Women's Running, USC School of.

Indianapolis, Indiana Area

• Critical role, with responsibility for the creation and delivery of award-winning music videos, podcasts, television programs and commercials as well as leading video marketing elements for the entire organization..
• Social media pioneer creating engaging content for usage across a variety of visual media distribution channels (telelvision, YouTube, Twitter, Facebook, Snapchat and Instagram) since 2006.
• Created, hosted and directed award-winning video podcast series entitled Doing Indy, with 118 episodes produced and the podcast transitioning to a on-demand television program.
• Achieved national acclaim for Doing Indy, including the national Travel Industry of America award and the Efroymson Award of $25K for Best Performance in Cultural Tourism.
• Delivered 20% increase in national and regional tourism to Indianapolis, including 40+ strategic television commercials and secured ROI of $250 per $1 spent following the tourism campaign.
• Directed and produced optimal music videos featuring national recording artist Jon McLaughlin - with success in winning the national Telly Award for Director and Promotional Music Video. Show less

Greater Detroit Area

Brand management for 72 retail locations; Managed brand position campaigns and product launch initiatives;Organized, developed and implemented $3MM local store marketing plans;Assisted with the development and roll out of company's first CRM campaign and initiative;

Louisville, Kentucky Area

Managed advertising account for Valvoline, Inc.;Oversee brand re-positioning campaign for new product and service launch;Created media plans on both local and national levels;

St. Louis, Atlanta And Detroit Areas

Worked with creative team to implement and launch brand re-positioning campaigns for Sega, Coca-Cola, Kmart and Buick Park Avenue

Masters, Film Scoring, Compositional Writing, 4.0

Currently enrolled in and working toward the Masters in Film Scoring program with Berklee College of Music.

Professional Certificate, Film And Television Scoring, 3.98

Activities and Societies: Film and Television Scoring Received a professional certificate in Film Scoring from Berklee College of Music in.

Bachelor'S Degree, Business Marketing And Statistics

Activities and Societies: IU Men's Volleyball, Marketing Director for WIUS Student Radio, Bloomington Vibes Live Television Program, Pi.