Seth Hancock Email & Phone Number

Los Angeles, California, United States

Conceptualize and implement marketing, branding and media projects on time, on budget and to exact specifications. Executing all initiatives while addressing all KPIs, focusing on customer engagement, retention and overall ROI.Strategically develop compelling, high-quality solutions from concept to completion. Apply strong attention to detail and an inventive approach. Exercise robust budget management. Network and develop relationships with internal and external clients, industry… Show more Conceptualize and implement marketing, branding and media projects on time, on budget and to exact specifications. Executing all initiatives while addressing all KPIs, focusing on customer engagement, retention and overall ROI.Strategically develop compelling, high-quality solutions from concept to completion. Apply strong attention to detail and an inventive approach. Exercise robust budget management. Network and develop relationships with internal and external clients, industry executives and production partners. Selected Achievements: • Conceived, produced and secured international distribution for a cutting-edge documentary entitled “Leftovers”, airing on HULU and Amazon Prime.• Partnered with audio powerhouse AEA Ribbon Microphones to develop and sign artists to their artist program.• Marketing Manager and Creative Director for successful cross country national photography project, “10 Minutes with a Stranger.”• Recognized as professional portfolio reviewer for photographers and students as well as Instructor in photography, visual storytelling and production for Santa Monica College.• Successfully interpreted various creative briefs, strategic requests and to deliver quality campaigns for high-profile magazines and clients, such as: AdWeek, Details, OK, Tasting Panel, Women's Running, USC School of Diplomacy, Wilhelmina Agency, American Heart Association, Department of Creative and Glassbeam. • Crafted and launched Television and Social Media Video Campaign entitled “LA This Minute” to augment the city of Los Angeles’ “LA THIS WEEK” television program.• Primary Strategic and Creative Consultant for Merced High School system’s current documentary project on Major League Baseball’s “The Black Aces.”• Created, hosted and produced innovative weekly television program (Indy’s Marketplace) airing on a weekly basis across two television stations; drove significant increases in paid participation from two to 31 paid segments during 7-month program run. Show less

Indianapolis, Indiana Area

Critical role, with responsibility for the creation and delivery of award-winning music videos, podcasts, television programs and commercials as well as leading video marketing elements for the entire organization. Directed a portfolio of production projects from initial concept to completion, inclusive of creative leadership, budget and quality control. Provided leadership and hiring support to production staff, on-site crew, actors, celebrities, sports personnel and extras.Selected… Show more Critical role, with responsibility for the creation and delivery of award-winning music videos, podcasts, television programs and commercials as well as leading video marketing elements for the entire organization. Directed a portfolio of production projects from initial concept to completion, inclusive of creative leadership, budget and quality control. Provided leadership and hiring support to production staff, on-site crew, actors, celebrities, sports personnel and extras.Selected Achievements: • Social media pioneer creating engaging content for usage across a variety of visual media distribution channels (telelvision, YouTube, Twitter, Facebook, Snapchat and Instagram) since 2006. • Created, hosted and directed award-winning video podcast series entitled Doing Indy, with 118 episodes produced and the podcast transitioning to a on-demand television program. • Achieved national acclaim for Doing Indy, including the national Travel Industry of America award and the Efroymson Award of $25K for Best Performance in Cultural Tourism. • Delivered 20% increase in national and regional tourism to Indianapolis, including 40+ strategic television commercials and secured ROI of $250 per $1 spent following the tourism campaign. • Directed and produced optimal music videos featuring national recording artist Jon McLaughlin - with success in winning the national Telly Award for Director and Promotional Music Video. Show less

Greater Detroit Area

Brand management for 72 retail locations; Managed brand position campaigns and product launch initiatives;Organized, developed and implemented $3MM local store marketing plans;Assisted with the development and roll out of company's first CRM campaign and initiative;

Louisville, Kentucky Area

Managed advertising account for Valvoline, Inc.;Oversee brand re-positioning campaign for new product and service launch;Created media plans on both local and national levels;

St. Louis, Atlanta And Detroit Areas

Worked with creative team to implement and launch brand re-positioning campaigns for Sega, Coca-Cola, Kmart and Buick Park Avenue

Masters, Film Scoring, Compositional Writing, 4.0

Currently enrolled in and working toward the Masters in Film Scoring program with Berklee College of Music.

Professional Certificate, Film And Television Scoring, 3.98

Activities and Societies: Film and Television Scoring Received a professional certificate in Film Scoring from Berklee College of Music.

Bachelor'S Degree, Business Marketing And Statistics

Activities and Societies: IU Men's Volleyball, Marketing Director for WIUS Student Radio, Bloomington Vibes Live Television Program, Pi.