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We create and provide unique Branded Entertainment and Alternative Marketing solutions for our clients – intellectual properties, or brands.Our flock is hand-picked from some of the world's most well-known advertising agencies and/or leading brands. All have worked with Fortune 500 brands and startups and are highly experienced in the following core competencies:• Strategic and Creative Services• Intellectual Property, Brand and Artist Management• LicensingAnd as we actually do what we say…• Broadcast, Live, Digital and Print, Production ServicesOur strategists, creatives, planners, project and account managers, editors, producers, and many more are led by Matthew Sheppard, an award-winning entertainment producer and former COO of a really big, fancy-schmancy marketing agency. The Bottom Line: We provide clients with a unique understanding of both new and traditional entertainment techniques, as well as the issues that surround brands.We use our unparalleled understanding of alternative media and brand dynamics to maximize the value of our clients’ communications strategies – thus providing tangible results and increased overall returns. Don’t speak marketing? Okay, in English: We make you more money by synching (A) what’s unique about your brand with (B) the stuff your audience is doing and watching (not just watching, doing and watching – big difference).By creating relevant, branded entertainment experiences, viewers actually volunteer their attention – positively moving the communications initiative from interruption! to attraction and inclusion. Which is V COOL.Specialties: Branded Entertainment, Entertainment Marketing, Marketing Services, Executive Management, Business Leadership and Creative Strategy.
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CeoThe Sheppard 2006 - PresentLos Angeles, Ca, UsFor brands, Branded Entertainment and Alternative Marketing initiatives provide a new way of communicating; where consumer inclusion and attraction replace the traditional consumer response.For media leaders, -- studios, networks, management and production companies -- Branded Entertainment and Alternative Marketing can provide additional revenue channels and an extended distribution network.These special projects require a unique, balanced understanding of both new and traditional entertainment techniques and the issues that surround brands within this rapidly converging marketplace. Our team provides that balanced experience. Consisting of TV, theatre, event and tech producers & creatives, we have worked extensively with brands and media companies, and can therefore provide a unique capability. -
CooProduction Group International Inc. 2002 - 2005La Hulpe, Walloon Region, BeTop Ten Marketing Services Agency - Advertising Age ‘04Revenues of $100+M- Managed a network of 36 national and internationally based offices- Responsible for building the organizations brand, providing vision, overall direction and business focus- Responsible for 300+ employees and the company’s business, strategic and creative service offerings - Client roster included Exxon Mobil, Turner, IBM, ESPN, Super Bowl XXXIX and Ford -
Evp, Managing DirectorUpshot Inc. 2000 - 2002Chicago, Il, UsPromotions Agency of the Year – Promo Magazine ‘01Divisional revenues of $60+M- Managed a division of UPSHOT, an Integrated Promotions & Advertising Agency- Client roster included Seagram, Vivendi/Universal, Coca-Cola, TBS and Pernod S.A.- Delivered strong and substantial revenue growth of 17% through diversification of client base and development of new business initiatives -
Vp, General ManagerCaribiner Inc. 1997 - 2000Award winning international, integrated marketing agencyRevenues of $20+M - Reorganized and revitalized go to market strategy; repositioned business focus from trade communication and event marketing to integrated marketing services - Led the company’s creative hub, services included; graphics and environmental design, digital media, copy development and production management - Successfully navigated 4 divisions while streamlining procedures and increasing productivity - Clients included GlaxoWelcome, The Coca-Cola Company, Nortel Networks, Cartoon Network, Turner Broadcasting, NFL and Indy Cart
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General ManagerIn Real Life, Ltd 1994 - 1997A division of, HHCL specializing in brand & identity development, and experience-based marketing
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Exec Producer, Producer, Production DirectorVarious Entertainment Engagements 1986 - 1997Variouse TV, Film, Recording and Theatre credits for:BBC, Sky Broadcasting, ITV, PW Productions Ltd, Forbidden Planet, BAFTA, DBA Records, Carlton TV, Donmar Wearhouse, Theater of Comedy Company, Zap Productions, Comic Relief.
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Creative Producer/Account ManagerImagination Ltd. 1989 - 1994
Matthew Sheppard Skills
Frequently Asked Questions about Matthew Sheppard
What company does Matthew Sheppard work for?
Matthew Sheppard works for The Sheppard
What is Matthew Sheppard's role at the current company?
Matthew Sheppard's current role is Marketing Consulting and Advertising.
What is Matthew Sheppard's email address?
Matthew Sheppard's email address is ma****@****ngc.com
What is Matthew Sheppard's direct phone number?
Matthew Sheppard's direct phone number is +132338*****
What skills is Matthew Sheppard known for?
Matthew Sheppard has skills like Digital Media, Entertainment, Marketing, Television, Executive Management, Branded Entertainment, Digital Marketing, Copywriting, Brand Development, Integrated Marketing, Advertising, Event Planning.
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