Laura Reilly Email & Phone Number

Princeton, New Jersey, United States

New Hope, Pa

· Successfully established and manages a design and illustration business· Developed a diverse portfolio of clients· Leads client consultations to understand their needs and develops tailored design and illustration solutions· Product manages, designs, illustrates, and develops high-quality designs and illustrations that exceed client expectations· Creates effective marketing and sales strategies to generate new business and grow companies

Unites States

* Serves as Senior Director of Ad Products with expertise in design, Agile methodologies, and sales.* Develops and implements strategies to improve the effectiveness and generate new revenue streams for advertising products.* Manages a team of developers and QA personnel across multiple countries, using Kanban techniques as a certified Scrum Master.* Collaborates with cross-functional teams to ensure successful implementation of advertising products.* Works closely with Legal department to ensure compliance with GDPR and other privacy laws.* Continues education through courses and certifications to expand skills and benefit the company.* Actively stays up-to-date on industry trends and innovations, serving as a thought leader in the field.

New Hope, Pa

• Successfully grew in-house advertising agency, generating $6.5M in custom advertising and $75M in total advertising revenue per year as Creative Director.• Managed Design and Project Management teams.• Worked closely with Chief Revenue Officer to align product pipelines and IU and UX specifications across web and mobile platforms.• Organized project coordination and oversaw client communications in Ad Operations.• Managed marketing efforts across various social media platforms (Facebook, Twitter, Pinterest, Instagram, YouTube, Kik, etc.)for major clients such as HBO, Disney, Macy's, Honda, and Dreamworks.

• Senior Promotional and Marketing Designer with a proven track record of success in fast-paced, constantly evolving environments.• Skilled at hiring, training, and cultivating teamwork within design teams.• Proactively invented and innovated the whole product line.• Led the team in rebranding the logo and all marketing materials, resulting in a cohesive and effective visual identity.• Collaborated with developers and QA on specifications and building daily campaigns.• Worked with notable clients including ABC Family, Dreamworks, Dove, and Telemundo.

• Designed an intuitive internal user interface and set the foundational UX design for all future customized ad products.• Built strong client relationships and created effective, customized ad designs based on their needs.• Created visually stunning proposals and infographics for sales.• Expanded the product line from web only to a responsive web and mobile design. • Worked with notable clients including Lifetime, Corona, The CW, Samsung, and Fox.

• Designed original concept for branding• Modified branding for multiple uses on different media

• Created award winning book design that’s still published today • Designed logos for several printed media• Produced marketing materials like posters, fliers, and booklets • Invented original fonts and unique vector illustrations from sketches

• Developed concepts and final logo for corporate identity• Brainstormed and had winning ideas for consumer products• Converted sketches to vector illustrations for web and print

Bfa, Graphic Design And Illustration

Activities and Societies: Screen printing, theater production, screenplay writing, film and video

Liberal Arts, Psychology, Liberal Arts

Activities and Societies: Cultural Anthropology Group, Creative Writers, Philosophy

High School Diploma, Art, Music, Writing

Activities and Societies: Music, Art Majors, Art Honors Society, Stage Crew, Poetry Club, Student Government, Yearbook