Ali Ghasemian Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

"Suk” mobile app:• Expanded app’s functionality and user engagement by adding buy/sell mode and +50 new screens.• Maked app more intuitive and user-friendly by updating the appearance of +30 screens.• Enhanced the overall usability and efficiency of the platform by Implementing user-centered design principles to create new flows for buying and selling goods.• Ensured clarity and facilitated a smoother development process by thoroughly documenting the implemented changes for developers.

UI Design and prototyping :• Collaborated with five team members from the business and marketing departments to define business goals and design request demo and pre-invoice flows.• Evaluated the user journey map to enhance product productivity.• Enhanced design scalability through the implementation of Component-based development techniques, involving the design of over 250 UI elements.

Dubai, United Arab Emirates

“Abler” mobile app :• Increased the consistency and efficiency of the product by collaborating in design of the UI kit with 200+ components, styles, and variants.• Decreased the number of components more than 50% by utilizing Figma's boolean, instance swap, and text properties features.• Reduced the design time by 30% by utilizing Figma's variant, and auto-layout features to create reusable components.• Applied design thinking methodology to ideate and iterate on 3+ different design concepts for most screens to make it both usable and visually appealing.

Setare Aval's landing page:• Uncovered 20+ UI/UX issues in the former design through a heuristic evaluation.• Stayed up-to-date with analyzing 30+ trends and technologies in UI design and recommended design improvements to enhance user engagement and satisfaction.• Utilized user-centered design principles and best practices in web design to create a clean, modern, and intuitive landing page with 5 sections.• Facilitated seamless user navigation and action-taking by optimizing the page layout, information architecture, and visual hierarchy.Rondtarin website:• Translated 3 business requirements and 5 user needs into a visually appealing and user-friendly design.• Partnered closely with a team of 4 designers on "Rondtarin", Iran's biggest marketplace for memorable mobile phone numbers.• Utilized sketching, wireframing and designing high fidelity UI screens.• Took ownership of the responsive version of the screens in 2 breakpoints.• Enhanced the brand recognition and user experience by designing a consistent visual language across all product interfacesSetareyek website:• Uncovered 25+ UI and UX issues in the previous design through a heuristic evaluation.

Kosovo

Dubai, United Arab Emirates

“Suk” app:• Diminished the design and development time by participating in designing a consistent UI kit with 500+ components, styles and variants• Reduced the development questions by collaborating in prototyping of this rent-in/rent-out app based in Iceland.