Winnie Chen Email & Phone Number

Taipei, Taipei City, Taiwan

Led overall growth strategy planning and execution, coordinating cross-departmental resources at Nan Yi Book Company, one of Taiwan's top three textbook publishers. The company has been actively pursuing digital transformation, expanding beyond traditional textbook publishing into online education technology. Their OneClass brand provides K12 online live tutoring courses and has become a leading brand in Taiwan's online education market, with annual revenue exceeding NT$500 million.Key… Show more Led overall growth strategy planning and execution, coordinating cross-departmental resources at Nan Yi Book Company, one of Taiwan's top three textbook publishers. The company has been actively pursuing digital transformation, expanding beyond traditional textbook publishing into online education technology. Their OneClass brand provides K12 online live tutoring courses and has become a leading brand in Taiwan's online education market, with annual revenue exceeding NT$500 million.Key Responsibilities:+ Led cross-departmental teams: Built and led a growth hacking team comprising marketing, sales, product departments, and data analysts to formulate company growth strategies, optimize user retention, and reduce churn rates+ Developed and implemented overseas expansion strategy: Prepared fundraising materials, attracted VC attention and investment, securing million-dollar investment, bringing capital support and market confidence+ International relations and investor relations: Expanded operations to three new countries, engaged with educational companies in Korea, Japan, and Vietnam, proactively joined the Asia EdTech Association, and won global awards Show less

Taiwan

As Product Director, oversaw planning and development of all digital product lines, managing a 50+ person product development team, responsible for incubating and promoting over 20 educational technology products from 0 to 1.Key Achievements:+ Agile team leadership: Lead over 5+ scrum teams, with over 50+ members, including designers, engineers, and PMs drive over 50 agile sprints. Continuously optimize product development processes, shorten product launch time by 30%… Show more As Product Director, oversaw planning and development of all digital product lines, managing a 50+ person product development team, responsible for incubating and promoting over 20 educational technology products from 0 to 1.Key Achievements:+ Agile team leadership: Lead over 5+ scrum teams, with over 50+ members, including designers, engineers, and PMs drive over 50 agile sprints. Continuously optimize product development processes, shorten product launch time by 30%, accelerate product launch speed, enhance market responsiveness, and increase market adaptability by 40%.+ Lead the development of enterprise internal transformation (BPR) systems: Analyze the company's existing processes, identify key areas with low efficiency, and collaborate with cross-functional departments to improve operational efficiency by 70% and resource utilization by 45%.+ Lead a startup team to build products from 0 to 1: Developed over 20 products in three years, with over 680,000 members and a company revenue growth of over 500 times.+ Expand the exhibition market: Define product vision and strategy, targeting the expansion from B2G to B2B, B2B2C, B2C, and OMO markets, so that the product line fully covers the industry's full-range channels.+ Lead new employees to conduct business: Build on-boarding training to establish standard operating procedures for the product department, and lead over 30 new colleagues to expand operational strategies. Show less

As Head of Design, responsible for establishing company brand CI design, UI/UX design systems and design processes, leading a team of 4-5 designers, working closely with product and engineering teams.Key Achievements:+ Redesign of the design process: Establish design system and design operations process, improve internal collaboration between designers and front-end engineers, shorten project delivery time from an average of 3 months to 2 months, and increase customer satisfaction… Show more As Head of Design, responsible for establishing company brand CI design, UI/UX design systems and design processes, leading a team of 4-5 designers, working closely with product and engineering teams.Key Achievements:+ Redesign of the design process: Establish design system and design operations process, improve internal collaboration between designers and front-end engineers, shorten project delivery time from an average of 3 months to 2 months, and increase customer satisfaction from 70% to 91%.+ Lead user experience research: Collaborate with UI/UX design team and PM team to conduct Design Sprint, user research, customer journey design and determine marketing promotion strategies, etc., resulting in a 15% increase in product conversion rate and an increase in customer retention rate from 75% to 82%. Show less

Taipei, Taipei City, Taiwan

Build AI product design systems. Design user experiences for interactions with AI system, and have experience directly using machine learning models and designing interfaces for them, including chat and multi-modal interfaces

Seoul, South Korea

Customer experience design for travel technology products: Communicate directly with customers to understand their pain points, use that information to develop a strategy and product roadmap, and collaborate effectively with stakeholders to ensure the results provide customers with the best possible user experience.

Shanghai, China

Taiwanese cosmetics brand enters the Chinese market with a strategy that includes establishing standard operating procedures for physical stores in Shanghai, building a Tmall online mall, and planning online marketing strategies and activities. The goal is to increase brand market share and sales performance.

Taipei, Taipei City, Taiwan

FamilyMart's official app and its sub-app "Micro Fitness Training Plan" were planned and executed by closely collaborating with the development team to ensure product performance meets expected standards, collecting user feedback, and developing improvement strategies based on those insights to enhance user engagement and improve overall satisfaction.

- Social Media Viral Growth: Executive “The Mainland Affairs Council” Facebook Page from 0 to 1, Reached 100,000 Fans in One Year.- SEO Project Planning and Execution