An Australian brand created under my direction as a group entity to amalgamate multiple businesses and brands from a variety of company structures. Aspire42 acquires companies and launches brands with a major focus on the consumer leasing space, with a view to transforming that ageing industry into one apposite to the modern world. Other silos in development or planning include lifestyle, commercial and health. KEY RESPONSIBILITIES• Member of new leadership team tasked with wholesale restructure of business. The business had multiple brands that needed a complete review and overhaul, making tough decisions on which to jettison, where to consolidate and how to expand.• Inherited multiple consumer leasing brands that cannibalised each other, including Essential Appliance Rentals, Make It Mine and Radio Rentals. Creation of a coherent strategy to merge and strengthen the portfolio. • Managing multichannel marketing approach covering Paid Search, Display ads, TV ads, Email and SMS communication channels.• Creation and implementation of group and individual business marketing strategies.KEY ACHIEVEMENTS• Overhaul of marketing department from a tactical communications team to a complete marketing unit that assumed responsibility for product, pricing, promotion and positioning to support strategy. • Launching the Snaffle brand under huge time and technical constraints during COVID-19, including major ecommerce website launch.• Key part of leadership team that managed a major acquisition and business integration during COVID-19 lockdown. Management of the business and team that delivered a major brand launch during lockdown.• Evolved product offering and pricing model leading to a 50% increase in average customer contract value.• Created Aspire42 brand to transition all companies within disparate organisations under one umbrella.• Identified and implemented marketing automation and web platforms to service the business, replacing deficient technology.

My career has seen me effortlessly transition between permanent, freelance and contract roles and quite often a combination of any or all three.I have fulfilled a wide scope of writing and editing briefs and am contracted by various creative agencies for writing and to manage publications on behalf of their clients. KEY RESPONSIBILITIES• Work with internal teams and liaise with relevant marketing and communications department of the client to fulfil strategic objectives. • Create original content ideas that entertain while fulfilling brief and achieving results. • Oversee all elements of publishing from concept to creation.• Work across multiple formats: print (magazines and direct mail), online (web and social media) and collateral.KEY ACHIEVEMENTS• Winning competitive pitch to publish hotspur (Tottenham Hotspur) and subsequent launch.• Winning competitive pitch to publish lifestyle (Motability) and subsequent launch. • Approached to take on Editor role for eureka (Kia Motors UK) magazine. • Approached by Barmy Army to oversee all facets of media including relaunching website, increasing digital presence, media duties and press and PR. • Part of the team that relaunched in front (Toyota) magazine. • Providing strategy and content for varied clients including Lloyds TSB, Microsoft, News Limited, Cricket Australia, Virgin Australia and Bodog.

The Nepal Initiative is a central organisation that connects charitable projects and initiatives together under one roof, offering collective strength to individual enterprises.

A global business that developed and managed start-up and early stage FinTech companies, supporting them with significant investment and expertise to instigate rapid growth. The criteria for investment covered growth potential but also a place in our ecosystem; the companies were mutually beneficial, creating a whole more than the sum of its parts. Individually dynamic, together they formed a symbiotic network of payment solutions and FinTech expertise.KEY RESPONSIBILITIES• Launching new brands into the Fintech space (Intrapay / Tappit / Pago / ClickDebit) including brand creation, website build, digital media and communications strategy and development.• Appointing and managing relationships with creative and PR agencies.• Management of staff in multiple locations (Philippines, Thailand, Indonesia, Netherlands, UK, Australia.)• Directing presence of brands at industry events and exhibitions around the globe.• Negotiating partnerships with organisations including Manchester City FC, Birmingham City FC, Australian Grand Prix Corporation, Dallaglio RugbyWorks.• Key member of Executive teams for parent company and individual businesses.KEY ACHIEVEMENTS• Renaming and rebranding Tappit within three months in time for the brand to appear on Sky Sports within a week of launch thanks to a front of shirt football sponsorship.• Launching Intrapay brand at ICE Totally Gaming, followed by co-sponsoring an event with Google at Money 20/20 Asia.• Identifying sports stadia as a key target for Tappit, introducing cashless technology to football grounds in the UK and F1 in Australia, leading to key deals in the US.• Building an effective and efficient network of colleagues, agencies and clients while working remotely.• Asked to take on role as Head of Business Development (APAC) in addition to main role due to commercial acumen, industry knowledge and leadership qualities.

A Manila-based start-up providing payment gateways for Merchants to accept debit card payments from the biggest networks in the Asian markets. The start-up quickly built up a network of merchants processing considerable volumes in a difficult to enter market.KEY RESPONSIBILITIES• Launch of the PaySec brand including brand guidelines, websites, digital media presence and exposure at industry expo.• Building a remote internal team to support the business and its marketing and communications objectives as it quickly grew from 12-100 people.• Evolving the brand and reacting to the developing and changeable aims and strategy of a start-up business.• Creating copy for every outward facing piece of communications, from website to user guides, strategy documents and PR content. KEY ACHIEVEMENTS• Launch of brand as a standout in the industry with impactful presence at various exhibitions across the payments, gaming, travel and ecommerce verticals.• Innovative and creative content solutions to simplify product understanding for internal stakeholders and merchants.• Speaking slots at eCommerce Expo and PayExpo.

Essential Bali was a boutique, luxury travel magazine highlighting the very best Bali has to offer visitors. Funded entirely by advertising, we quickly built a reputation on the island for high quality content and production values, before migrating the product to a digital offering that reflected the changing needs of our readers and advertisers.KEY RESPONSIBILITIES• Creation of editorial template and strategy to fulfil the needs of readers and advertisers.• Work with design team to create the brand and design ethos of the magazine.• Create content plan for individual issues and the year ahead. • Write all content and edit magazine through to production stages.KEY ACHIEVEMENTS• Launch of magazine into competitive market, building reputation and network within Bali.• Building a brand that could be migrated to a digital offering, leading the way for other print publications on the island to follow when they noted our successes.

Following on from a successful stint working as Marketing, IT and Publications Manager at Bowls Victoria, I continued to edit its monthly magazine, THE SHOT, utilising my knowledge of the sport and its audience.

Bowls Victoria is the state governing body for the sport of lawn bowls. The organisation has the responsibility to grow, develop and nurture the most accessible sport with over 500 clubs and around 200,000 participants across the state. KEY RESPONSIBILITIES• Brand development across all communications, team uniforms and digital expansion.• Publication of monthly magazine, website, annual report, event programmes and other collateral.• Sourcing and managing new partnerships and sponsors.• Key member of the national working party to implement a Whole of Sport IT system. KEY ACHIEVEMENTS• Relaunch of THE SHOT magazine with subsequent 25% increase in advertising revenue.• Relaunch website as part of Whole of Sport IT system.• Increasing value of sponsorship portfolio by 15%.• Introduced ‘live’ reporting of major events using social media platforms and website. • Implementation of combined membership, results and online resource system across the state and country.

The Barmy Army is the business behind England Cricket's passionate fan base. Approached to become its media specialist, I was given a wide remit to apply myself to all areas of its communications. This included relaunching the bi-annual magazine and website (taking on every facet from concept to writing) and developing a new communications strategy. When the Barmy Army launched its membership scheme this involved tailored messaging and collateral production. The role also involved a large amount of media relations and television and radio appearances, as well as working with a variety of outside agencies and businesses to promote the Barmy Army's profile and brand whilst increasing profitability.

eureka is Kia UK’s customer magazine. After several years as a regular freelance contributor I was employed by PSP Rare Publishing (www.psprare.co.uk) as the magazine’s editor. The role entailed interpreting a brief to create content that involved the reader whilst conveying key product messages. In addition to the editor’s role I also took on most of the feature writing duties. I was also responsible for creating an online version of the magazine to enhance the eureka brand and ensure the longevity of the content.

In 2006 I was approached to pitch on behalf of PSP Communications to take over the publishing of the Premier League club's magazine from the incumbent publisher. I pitched my creative and editorial concept against several agencies and was successful in helping to win the magazine contract. We developed and launched the magazine, working closely with the club's communications and press departments to create content that I was heavily involved in writing.

Motability is a Government-backed disabled driving scheme with a membership approaching one million. Working for The Big Agency I created a successful editorial strategy and was part of the pitch team that took the contract in a competitive pitch. We instigated a complete relaunch of the magazine, working closely with several departments to ensure key messages were delivered in an entertaining and informative publication.

in front magazine (Toyota)

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