- 360° direction of campaign creation for all business demands, from briefing to delivery.- Leading a regional team of 06 people: designers, motion designers, and editors based in Argentina, Mexico, Chile, Colombia, and Brazil.- Responsible for high-quality Art Direction for original content in Brazil and Latin America.- Development of visual identities for new original shows.- Creation and development of marketing campaigns (online and offline) on major digital platforms.- Stakeholder management and collaboration with areas like Programming, Marketing, Digital, and Production.- Management of freelancers and production companies, overseeing film shoots and photo sessions for launch campaigns.Key Achievements:- Support for business continuous development with a focus on the Paramount+ streaming platform.- 2021: Launch of two seasons of the Mexican series "Harina," with the most-watched video in the country, resulting in a 60% increase in viewership and placing the series at the top of Prime Video and Comedy Central in Mexico and the USA.- Development of launch campaigns for multiple seasons of "A Culpa é do Cabral," featuring five of Brazil's top stand-up comedians, including Rafael Portugal and Thiago Ventura.- 2020: Comedy Central achieved top ratings with "A Culpa é do Cabral" and "Autoposto."

Final Position: Senior Art DirectorInitial Position: Senior Motion Designer- Developed and produced artwork and creative assets for MTV, Comedy Central, and Paramount Network.- Created online and offline campaigns in collaboration with the marketing and social media teams for new shows and developed visual identities for new projects and channel segments.- Added value throughout the creative development process with a focus on business results and supervised photo sessions and promo recordings in studios and locations.Key Achievements:- Produced the MIAW 2019, a pop culture awards show by MTV in Brazil and Mexico.- Supervised promo shoots and launch photos for the Comedy Central series "Homens," featuring Fábio Porchat and Rafael Portugal.- Produced and supervised the recording of the launch campaign for "De Férias com o Ex," filmed in Jericoacoara.- Developed and produced all graphic packages for auxiliary programs of the "Ex on the Beach" series.- In 2021, "Ex on the Beach" led in youth audience ratings, the result of an adaptation in communication strategy.

Art Director and Motion Designer- Developed corporate videos for British American Tobacco and McKinsey, leading a team of two designers and a sound designer.- Managed corporate video projects from art direction and animation to sound, production, narration, and client communication.- Developed projects for brands such as Discovery Channel and Discovery Kids.

- Developed creative concepts, campaigns, and designs aligned with business objectives, focusing on language strategies for the Brazilian audience, subscribers to the brand's channels.- Responsible for developing and animating various projects for Warner Channel, TNT, TBS, and Space channels.- Developed visual identities for new shows and campaigns for major awards such as Oscar, Emmy, Grammy, and Golden Globe.- Supported in the production and execution of live streams during awards events.- Provided leadership through influence and coaching for the team.Key Achievements:- Created the visual identity and launch campaign for the series "Zé do Caixão" for the Space channel.- Oscar 2016: Doubled the audience compared to the previous year, created visual identities for live streams broadcast on TNT's YouTube during awards events, and provided support for the live streams.- Partnered with Twitter to develop interactions during TV awards events.- Achieved a 38% audience growth for Turner channels in 2014.

- Launched FOX channel content for the Brazilian audience with a localized approach, focusing on creative concepts, campaigns, and designs aligned with business objectives.- Developed artwork and creative assets for FOX, FX, and NatGeo channels.- Developed and animated opening credits for new original shows.Key Achievements:- Created the visual identity for the documentary series "Tabu Brasil" (NatGeo), featuring original music composed by Criolo. The success of this campaign led to the opportunity to develop the next campaign for the entire Latin America.- In 2014, achieved leadership in audience ratings among movie and series channels, surpassing major open TV channels.- Key projects: The Walking Dead, The Simpsons, Avatar and the launch of a new lifestyle channel, Bem Simples.